Aug 22

Private Marketplace Deals, Billed as More Premium, Have Nearly as Much Made-For-Advertising Inventory

Posted in: Uncategorized

Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points reveal that despite their premium reputation, private deals contain the same low-quality media that populate the rest of the open internet. The Association of…

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