Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear […]
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A final da Conmebol Libertadores não é apenas um jogo, é um fenômeno continental, e a nova campanha criada pela Mercado McCann quer provar isso. Boca Juniors e Fluminense se enfrentam no estádio do Maracanã, no Rio de Janeiro, no próximo dia 4 de novembro. Por que isso importa A Libertadores é mais do que …
Leia Campanha da Conmebol mostra como o “clima de Libertadores” é capaz de paralisar um continente na íntegra no B9.
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline Holdings. Virgin Group sued for $251 million in royalties after it pulled out of a deal in which Brightline intended to…
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers agencies founded five or fewer years ago, whether within or outside of holding company networks. It also welcomes older agencies to apply, provided that…
For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc’teryx wants consumers to know it has its sights set on the future. The Canadian brand’s first global campaign, titled “No Wasted Days,” features a diverse community of adventurers treading their own paths, be they snow-capped, rocky or hundreds…
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple–worth a reported $10 billion–over the latter’s position as the default search engine. Now, the legal basis for that deal is being questioned. If the courts find it illegal, Google’s massive search…
Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms. One ad buyer, who requested anonymity to protect industry relations, found that around 80% of impressions on a Pmax campaign ended…
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?” OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping…
The lives of hundreds of thousands of crew members have been upended, and even a deal between the actors and the studios might not help much in the short term.
Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. Sistine Solar, a company founded in 2012 by two engineers from the Massachusetts Institute of Technology, offers a protective film for solar panels called SolarSkins–a material that…
Food delivery platform JustEatTakeaway.com is following up its blockbuster campaigns featuring Snoop Dogg and Katy Perry with a new musical starring Christina Aguilera and rapper Latto. The minute-long film shows Aquilera and Latto in a mansion dressed in ball gowns. While Aquilera sings opera, Latto raps about Just Eat’s offerings, from groceries to gyoza. Backup…
The founding writers and artists of Ghost Machine will be exclusive to the company and will jointly own, operate and profit from it.
Technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as COO tasked with growing consumer revenue and branded partnerships business. The publisher has parted ways with its first-ever chief commercial officer, Karl Wells, who started at the company last August, according to an internal memo whose contents…
To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent. Fox’s newest 30-second creative, “Team Jackets,” will debut Oct. 15 and stars the America’s Game of the Week broadcast team: Erin Andrews, Greg Olsen, Kevin Burkhardt and Tom Rinaldi. “It’s our 30th anniversary, and thinking…
The sides said they remained far apart on the most significant issues, dealing a blow to hopes that the entertainment industry could soon fully roar back to life.
It’s been a season of disquiet for Target and Bud Light. The retailer and beer brand have seen sales decline in recent months due to boycotts over their respective LGBTQ+ merchandise and marketing efforts. Each company’s reaction to the backlash–Target stopped selling certain products; Bud Light didn’t voice support for its transgender brand partner Dylan…
(TrendHunter.com) The McDonald’s Trick ‘N Treat McFlurry is a new Halloween-inspired menu item making its way to participating locations in Canada as a delicious way to celebrate the season.
The menu item…
Burger King has been a marketing powerhouse for decades, but TikTok was a whole new realm for the international fast food chain a few years ago. To help it navigate the new frontier in the U.K., Burger King turned to an independent social media agency that named itself after its mission to reinvent water cooler…
Earlier this month Publicis Groupe CEO Arthur Sadoun announced a controversial return-to-office (RTO) plan that’ll go into effect on January 1. It requires Publicis employees work in the office three days a week, and be present every Monday. Regardless of other agencies’ plans, Sadoun believes in-office work will be crucial to capturing more market share…
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren’t thrilled. “The feedback was not encouraging, I’ll be honest,” said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. Earlier in Maestre’s career, at Viacom and Turner, they worked on household brands including Nickelodeon and Cartoon Network. But…
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