This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also change how our culture views old age, AARP chief brand officer Barbara Shipley told a New York audience this month. At a “Brand Genius”…
Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business AI, designed to help SMB owners in all categories, regardless of what stage their business has achieved. “AI can’t replace the power of human connection,…
Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News’ The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the network’s second most-watched show in Adults 25-54 demo. MSNBC’s most-watched program in total viewers was Deadline: White House with Nicolle Wallace, while…
The blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business Omnicom might look to spin-off, according to interviews with five corporate strategy and financial advisors. The acquisition reflects the growing value of data and digitally…
(TrendHunter.com) This list of pet trends from 2024 is characterized by an exciting mix of innovation, wellness, and sustainability. From advanced pet wearables to eco-friendly products and nutrient-rich foods, these…
A OpenAI lançou nesta segunda-feira (9) seu aguardado modelo de geração de vídeos por IA. O Sora está disponível no site sora.com para assinantes do ChatGPT nos EUA e “maioria dos países” – com notáveis exceções. POR QUE IMPORTA: É a primeira vez que uma ferramenta de IA capaz de criar vídeos realistas a partir …
Leia OpenAI libera Sora e promete “cinema” de IA para todos na íntegra no B9.
If you want to know who received an early look at Squid Game’s highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters… and the red light to everyone else. When the nominations for the award show’s 82nd edition were unveiled on Monday morning, Season 2 of…
Omnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…
A Nevada commissioner ruled resoundingly against Mr. Murdoch, who was trying to give full control of his empire to his son Lachlan and lock in Fox News’s right-wing editorial slant.
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand’s first CMO since 2020. He will report to chief revenue officer Matt Prevost, who served as CMO prior to becoming the company’s CRO. The new CMO brings over 30 years of consumer marketing experience to…
Nearly two months after AKQA announced the departure of founder and CEO Ajaz Ahmed, the WPP-owned digital agency has reorganized its network to better service clients across offices and markets, it shared exclusively with ADWEEK. The new structure aims to simplify access to AKQA’s offering for clients, who increasingly want integrated services and teams. It…
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up…
Stephanie Valle is leaving KVIA after 23 years. Valle started her career at the El Paso, Texas ABC affiliate as an intern and worked her way up to evening anchor. “To be able to gain someone’s trust in the moment when they are most vulnerable and to, in turn, share their story with our community…
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| THE ORIGINAL? Oroverde – The rain forest foundation – 2005 « Fight for the rainforest » Click the image to enlarge Source : Ad Forum, Cannes Lions BRONZE Agency : Ogilvy Frankfurt (Germany) |
LESS ORIGINAL HISA Project – 2024 « Should we wait for them to defend themselves? » Source : La Réclame Agency : Good Guys (France) |
A Ogilvy Brasil e a Hasbro decidiram enfim dar aos brasileiros o que Hollywood nunca entregou: um desfecho para a história dos seis jovens perdidos no reino mágico de “Dungeons & Dragons”. Por que importa: A animação “Caverna do Dragão” é um fenômeno cultural no Brasil, onde conquistou uma base de fãs muito mais expressiva …
Leia Após 40 anos, Hasbro revela o fim de “Caverna do Dragão” em ação especial para o Brasil na íntegra no B9.
After less than 24 hours of rumors, reports, and speculation, Omnicom has confirmed its acquisition of Interpublic Group. Expected to close in the second half of 2025, the deal has the potential to upend the ad industry by creating a holding company behemoth that could take on the dominance of WPP and Publicis Groupe. First,…
Ms. Gold, a managing editor at The Washington Post, is the latest in a series of high-profile departures from the paper.
President-elect Trump’s pick to lead the Federal Communications Commission, Brendan Carr, spoke with David Faber and Melissa Lee on CNBC’s Squawk on the Street last week to discuss his plans for the commission, which include some issues that touch local television. Carr is said to have written a chapter about the FCC in Project 2025,…
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