Living Materials

At the Artissima art fair last month in Turin, i discovered a new player on the local art scene: the Parco d’Arte Vivente (Park of Living Art).

It all started when i almost fell on my knees in front of an installation by Michel Blazy. The first time i saw his work was at the Palais de Tokyo in Paris. The installation Post Patman stank, rot, crumbled and formed mushrooms, attracted insects and birds but i love it.

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The work on show at Artissima, Le tombeau du poulet aux quatre cuisses (The grave of the four-legged chicken), is a skeleton laying on a bed of earth and surrounded by mushroom. The skeleton looks indeed like the one of a chicken, a giant chicken and as it is made of dog biscuits (made themselves from animal products) will be slowly desintegrating over time.

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The PAV was also exhibiting one of Jun Takita‘s sculpture Jusqu’aux recoins du monde, the sculpture of a brain recovered with bioluminescent algae. For years, the Paris-based artist has been interested in bioluminescence.

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Jusqu’aux recoins du monde

According to traditional classification, photosynthesizing organisms
belong to the plant kingdom. Plants transform light into energy but are not capable of bioluminescence —that is, they cannot emit light. Excepting a few species like the dinoflagellates, which belong to both the plant and animal kingdoms, bioluminescence is found in only a few animal species. Biological evolution has not
given rise to an organism that can both consume light as energy and use that energy to create its own light. However, over the last few years, genetic manipulation has made it possible to create bioluminescent plants. These plants/nonplants artificial organisms transgress the laws of nature.

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Light only Light, by Jun Takita. Image Yusuke Komiyama

It is easy to perceive a figure in the landscape within 10° of one’s line of sight (the size of the visual field of a fist held out at arm’s length). For example, constellations are based on the principle that one reads stars at a distance of up to about 11° from one another as part of a group. Even when we look at the sky, the human hand is the unit of reference for measuring an image. If an object exceeds this 10° visual field, we have to move our eyes in order to perceive it in its entirety. Vision is then constructed by the accretion of several images memorized by the brain. In 1998, the artist started to work on a garden project based on this phenomenon.

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On the left, portrait of Jun Takita

The elevated garden is to be situated on top of a building in Tokyo. As Tokyo is a very polluted city, it is not unusual to see gardens being grown on the top buildings by inhabitants in order to cool down a bit the temperature of the city.

The central element of Takita’s own garden is a mineral sculpture composed of three walls forming a cave and a bush pruned into a hemisphere. The inside of the cave is to be covered with a bioluminescent moss produced with genetic engineering technology. The moss will emit light via photosynthesis. The visitor is led to a viewpoint along the axis of the sculpture, where the bush is framed by the cave. The distance from this point to the bush will permit the eye to perceive the whole installation at once.

The visitor is invited to discover a visual experience made possible through genetic engineering. During the day, the light of the sun is much stronger than the one emitted through bioluminescence, therefore the form of the bush will be lit by the sun, and its shape will serve to distinguish it from a dark background. After sunset the opposite happens: the bioluminescent background will be broken up by the silhouette of the bush, forming a negative figure (via Takita’s paper and the notes i took during the artist’s presentation during the round table, titled Places and creative processes of the living arts, and organized by the Parco d’Arte Vivente at artissima).

One of Jun Takita’s works will be part of sk-interfaces which opens at FACT (Foundation for Art and Creative Technology) in Liverpool on 01 February until 30 March 2008.

Last week i went to the temporary headquarters of the PAV to check out their exhibition Living Materials. It closed yesterday but will be traveling to Austria. I do not have the details about that second show yet. But when i do, i’ll let you know because Living Materials is a very charming exhibition.

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Every work presented involves the public in a timed process cadenced by the cyclic rhythm of biological and ecological phenomena. Life and death are simultaneously present and aesthetically represented in the continuum of procedural works which ask us about the man-nature relationship in the age of biotechnology.

The works on show include Le Poulet and photos of Jun Takita’s work but also:

0alemoncelli9.jpgEnnio Bertrand, The creator has a master plan (first created in 2003 under the title Lemon Sky and revamped for Living Materials).

An array of hundreds of lemons are pierced with small metal sheets, they are in fact Volta batteries supplied with citrus energy which powers tiny Leds, one every 4 lemons. Originally the lemons looked like the ones you can see on the image above but when i visited the PAV, the lemons were a yummy green as you can see on the image on the right. I actually liked that a lot, in yellow, they were too perfect, too plastic looking, but covered with decay they were more living than ever.

The artist writes: I imagined that the lemons during their “work” of withering and decomposing would give back the sun stored by the tree in his fruits during its productive phase in form of small flares.

I think it’s fascinating that a fruit of nature through an electronic device can palpitate for some days. It seems the proof to me of our dependence on the environment, of our tight and deep bond to nature.

The project proposes a reflection on the energetic resources of our planet and re-explores one of the artist’s theme of predilection: time. Six months of ripening, several days of life for the work and very short flashes of light, like snapshots of the passing by of time.

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The last work on show is Food Island, by Andrea Caretto & Raffaella Spagna. The complex water system feeds several interconnected little islands containing various natural elements: stones, plants or animals.

A pump dipped in a water container sends water which reaches each island through transparent tubes. The water produced through various natural mechanism or which is not needed by the island is then collected and sent back to the main water container. the whole installation constitutes a kind of hypertextual narration which explains phenomena of growth and transformation of the material, from inorganic to organic and vice-versa.

All my images.
and the press pictures from three sixty. Video interview of Michel Blazy.

Be Kind Rewind Official Site

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Tequila AU have launched the official site for Michel Gondry’s new film Be Kind Rewind.
You can “swede” yourself into an existing film or view the “sweded” internet.

I like the cursor on the metal wire.

Here’s the trailer for the film which might explain the concept of the site better

The Kingdom


 

The first few minutes of the movie The Kingdom. Many say the movie sucks. I don’t really care, I just know these first minutes are great.

Whopper Freakout is gold


I love this new campaign from CP+B. The guy in the white shirt at the end is the closest they came to a punch in the face. He looked like a kid at Christmas when he finally got what he wanted.

Malkovich campaign for Sony VAIO notebooks

Cut + Run’s newly promoted editor, Ben Campbell, recently finished editing 36 short films for Sony Vaio notebooks, which are part of a unique project that captures the creative influences of a unique character: John Malkovich, the Academy Award – nominated actor, producer and director.

This collaboration captures the unique world of John Malkovich and the stimulation and creative thinking he experiences while traveling around Paris. The films feature influences from a variety of sources including John’s choice of music, architecture, authors, films and books. The films were shot during John’s time in Paris directing his play “Good Canary”.

The campaign was created by agency Fallon and directed by BLINKK – an award winning photographic / film-making collective of Annelise Howard Phillips, Leila Naaman and Damien Laurent with production by OneSix7 Productions.

Ben says: “This is the most creative project I have worked on to date, editorially. Blinkk had shot the most beautiful footage in Paris. They also coaxed out some dialogue gems from John, from which Andy Lockley at Fallon chose his favorites.

“We used these snippets of dialogue as the basis for the edit and experimented by placing our preferred visuals over the top. Using picture to change the rhetoric of John’s dialogue was really exciting. A bit like laying up different genres of music to change the feel of a final picture edit. But without any script approval from the client or John we were kind of in the dark as to how the films would be perceived. Sony, John, Andy and Blinkk are all overjoyed with the results, as am I!”

Superadgrunts, see one of the 36 shorts here:

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Link Lust: Linking around the worlds smallest xmas tree.

Makethelogobigger has a story filled with hope for all of us, the video of the great art director escape. “Gimme a mac, I’ll do it myself!”

George Parker Interviews Missy founder of the suicide girls about what makes a community “sticky”, what makes a community work and what doesn’t, and other things.

These links brought to you by the worlds smallest Xmas tree, created by TORKE portugal in response to the worlds largest Xmas tree.

Brainstorm, an Indianapolis-based branding and design firm, has expanded beyond .Think and partnered with North Pole, Inc. this holiday season to bring you this mirthful look at http://www.brandrepublic.com/login/News/773065/”>Revolution is set to unveil its first ever Valentine’s League in 2008. The table aims to show off the sexiest (and single) men and women in the digital marketing industry.

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Links for 2007-12-14 [del.icio.us]

Xmas Card Roundup

Has your agency spent the last 3 months slaving over an awesome Xmas card to send to clients and friends? If so please send them our way and we’ll post them up early next week in our annual Xmas Card Roundup.

Here’s an animated MC vs PC ad to get us started. I love the fact they used the old stop motion technique.

Method to the Madness

Fighting depression and schizophrenia, Richard Saholt has used art to quell his interior mayhem and stay alive.

The Marketing of Politics – The ‘08 Race

Okay…who has the best brand in this race? Tough question, right? It all depends on what attracts you most and what your image of our next President should be.

Is it character? How about leadership? Does experience matter… and, if so, what kind of experience? How smart is the candidate? How likable? Does he or she look and/or sound “Presidential”? And, the all-important buzz word after most eight-year Presidencies, “change.” Is being a change agent an important and desirable brand quality here?

Mitt Romney

Who’s got the right stuff this time around? For the Republicans, is Rudy the best leader with concrete results in public office? Is Mitt the most well-rounded manager – public and private success story? And, just who is this guy Huckabee? For the Democrats, does Hillary really have a lock on experience? Is Barack the kind of change agent that brings us back to the excitement of Jack Kennedy? And, are we ready to embrace the populist approach of John Edwards?

Jump in…let’s discuss.

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The Aussie Tactic

So, I wanted to know a little bit more about the Indy shop Tactic since they were pitching against some of the “top heavies” for the IHOP business. Why I was searching, I came across the Australian shop Tactic.

I love the site design. Simple, and the rooster head on the man lounging around on their homepage I just dig.

I enjoyed some of their print work for National Geographic, it is sharp and some of it is pretty damned funny. They have some quality motion graphics and sound work. Check them out, they are definitely worth a look.

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Claim: Russian Flirt Bot Beats Turing Test


CyberLover chat bot reports back your romantic progress through a status bar.

Reuters: “A Russian website called CyberLover.ru is advertising a software tool that, it says, can simulate flirtatious chatroom exchanges. It boasts that it can chat up as many as 10 women at the same time and persuade them to hand over phone numbers. The program, so far available only in Russian, will go on sale around February 15, just after St Valentine’s Day, said the CyberLover.ru website. “Not a single girl has yet realized that she was communicating with a program!” it said, adding that the program could also simulate virtual sex online.” (Emphasis mine.)

The site, which is not quite ready for the prime-time yet, also suggests that the software could be used not only to hit up girls, but also to coax guys into parting with their money, or to advertise your website.

The screenshot is one of the two available on CyberLover.ru (they have conveniently added a header in English for the curious Westerners). The columns in the table are: nickname, progress (in percentages, no less), number of messages received, and the time of the last received message.) The progress bar is truly priceless. Average throughput: 10-20 people in 30 minutes.

Dunno. Would be cool if it were real, but it says 2005 on the screenshots, so it can be anything. I’ll put it on the calendar and make sure to follow up in two months, though.

Links for 2007-12-13 [del.icio.us]

Flickr Offers Traffic Statistics

If you have a pro account on Flickr, you can now activate traffic statistics for your photos and pages.

Public Restrooms As Retail Traffic Driver


Act like you’re shopping: a map of public restrooms in Boston and around the world at safe2pee.org.

On the one hand, Boston’s frequent bathroom visitors want to legislate access to retail-based restrooms: “Patients suffering from intestinal disorders urged lawmakers yesterday to pass a bill requiring private businesses to open up their bathrooms to people during medical emergencies or face a fine of $100.” (Metro).

On the other hand, Westminster’s (that’s in the center of London) city council created a system where people with the urge send a “toilet” text message and get locations of the nearest facilities sent to their cell phones. “Stores started signing up almost immediately, according to councilor Alan Bradley. And, once through the doors, there is every likelihood that the potential customer will relax and become an actual customer.” (Retail Wire via Store Media News).

Of course, Charmin bathrooms show just how appreciated a good branded bathroom at the right time could be. And I think it was Paco Underhill in Why We Buy who suggested that bathrooms in supermarkets can be used to sample relevant products from the suppliers — paper towels, soap, toilet paper, towels, napkins, perhaps also combs or mirrors.

If you are interested in bathroom (re)design for your company or a client, take a look at Public Toilet Design.


Public Toilet Design: From Hotels, Bars, Restaurants, Civic Buildings and Businesses Worldwide

Wackiest Warning Labels Awarded


Warning: The Vanishing Fabric Marker should not be used for signing checks.

The 2007 winners of Michigan Lawsuit Abuse Watch’s “Annual Wacky Warning Label Contest” are in. The one for the vanishing marker could be used as an ad copy. The Watch also has just published a book Remove Child Before Folding: The 101 Stupidest, Silliest, and Wackiest Warning Labels Ever. Another good one is The Warning Label Book.

Business Week Looks Back At Advertising in 2007


Audi’s Manga-style ad in the new Monocle magazine is one of the 13 Business Week’s picks for 2007 ad trends.

Radiohead, Facebook (twice), Twitter (why?), Halo 3 all made the list of innovations at Business Week’s ad post-mortem for 2007. Blendtec’s Will It Blend?, Audi’s manga ad in Monocle, and a couple of others are among the less predictable and more interesting ones.

Conference For Marketers Who Produce Branded Content

As I wrote in the Trends post, the current explosive growth in consumer-generated media is not the only consequence of content production tools becoming more accessible. Even more important is the growth of content that is produced and distributed directly by marketers without the institutional media acting as paid intermediaries. Yes, BudTV has not been the biggest success story so far, but it’s also about the myriads of in-flight and store magazines, newsletters, podcasts, branded social networks (P&G, Johnson&Johnson are among the bigger players), websites, films, on-demand cable productions, games.

It’s a big trend, much bigger than whatever technological novelty of the day is attracting everyone’s attention. This is why I’m glad to help spread the word about the first Custom Content Conference (New Orleans, March 9-11, 2008) produced by the Custom Publishing Council. Check out the online Content magazine that the Council publishes, too. Registration is $595 before January 1 and $695 thereafter.

Honeyshed not so sweet.

After much hype, and a much-delayed launch, Publicis’ leap into branded entertainment — Honeyshed where “MTV meets QVC.” — has finally launched. “Honeyshed is a broadband destination that celebrates the sell,” according to Andrew Essex, CEO of Droga5. All well and good, but do consumers really want to celebrate the sell? And perhaps more importantly, does the jaded and elusive 18-24 demographic want to?

Honeyshed

Now don’t get me wrong, I’m a big fan of new types of content and advertising, but after all they hype I find myself a little under whelmed. I can’t help but feeling like I’m watching SNL’s retarded younger cousin, and he is trying to sell me stuff. While the hosts are attractive enough, their comedic stylings leave a lot to be desired. And the pods run long, way too long for what they are. When I compare what they are doing here to the content on Current that also targets the same demo, it just doesn’t make the grade. To be fair, the content on Current is editorial, but it’s just so much more engaging. Honeyshed on the other hand feels exactly like what it is: a blatant attempt by advertisers to create something hip and cool. And as we all know, you can’t be cool and smack of effort at the same time. Perhaps most telling is the live chat window. No one is talking about the products or the brands, but rather how much the content sucks. Hardly a celebration of the sell.

Honeyshed chat window

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Coffee Morning: 3.14

Piandcoffee
We’re trying out a new venue this week. We’ll be at the "art gallery where you can get a cup of coffee," Pi & Coffee  (419 East 18th Street) tomorrow morning.

According to a recent article from The Pitch:

"Most art galleries need an alternate source of income to keep running — the Dolphin, for example, runs a framing business. But the Pi’s new business model is more fun."

We can get a morning cup and view works by artists such as Celia Butler, John Davis Carroll, Maria Creyts, and many more. Also, PI and Coffee is the home of Missouri’s first art-o-matic vending machine. For $5 you can pull a knob and become an art collector. Collecting art has never been so easy!

Read more about PI and Coffee here and here. See you there.