K-fee: Speed bumps

K-fee: Speed bumps

Advertising Agency: Jung von Matt/Elbe, Germany
Creative Directors: Sascha Hanke, Timm Hanebeck
Executive Creative Director: Wolf Heumann
Copywriter: Clemens Sehi
Art Director: Andy Tran
Graphics: Nadya Innamorato

My Own Personal Branding Problem


Yes, I'm a latecomer to Facebook. There was a double-whammy that propelled me into cyber-communing.

Pinar Labaneh Light: Insert

Pinar Labaneh Light: Insert

Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Copywriter / Art Director: Siddhartha Banerjee
Released: February 2008

Radiant Gym: Twice the man

Radiant Gym: Twice the man

Are you today twice the man you used to be?

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Creative Director / Copywriter: Manoj Jacob
Art Director: Manoj K Ouseph
Published: December 2007

Radiant Gym: Sleep

Radiant Gym: Sleep

And inches to go before I sleep.

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Creative Director / Copywriter: Manoj Jacob
Art Director: Manoj K Ouseph
Published: December 2007

Radiant Gym: Running

Radiant Gym: Running

Obesity finds it hardest to catch up with those who are running.

Advertising Agency: Publicis Ambience Advertising, Chennai, India
Creative Director / Copywriter: Manoj Jacob
Art Director: Manoj K Ouseph
Published: December 2007

Political Scandals for Cell Phone Marketing – Virgin Mobile Ads Bash Spitzer

(TrendHunter.com) Virgin is known for their cutting edge ads, but they’re also known for stirring up quite a controversy. The latest ads, which will run in a Toronto newspaper, are for Virgin Mobile and were inspired by the Eliot Spitzer scandal.

Using the political mishap to create the shockvertisement, the Virgin…

Canned Clothes – Pants in a Pinch

(TrendHunter.com) Now if only they make some adult sized ones! These $20 ultra compact Pants in a Pinch are any toddler’s mom’s new best friend. The 100% cotton pants come in a palm-sized disc. The pants are available in an assortment of colors for kids aged 3-24 months, and you can have more sizes for special orders…

Next Gen Baby Naming – SMS Language Influences Name Choice

(TrendHunter.com) The mystery of texting has brought with it, a unique language known to the “uncool” as SMS language. This language uses abbreviations for certain sounds and replaces traditional ways of spelling words with more intuitive ones – “y” instead of “i” and “k” instead of “c”. Thus, new ways of spelling ba…

Saving Movie Theaters – 3D Films to Become Mainstream? (GALLERY)

(TrendHunter.com) Internet piracy has made it possible not only to access to free movies, but to access films even before they hit theaters. In order to preserve the business of “going to the movies”, cinemas may have to considering offering all movies in 3D to continue to get patrons to the box office.

“A consorti…

Futuristic Ceiling Light Inspired by Paper – Vinta Butterfly Light (GALLERY)

(TrendHunter.com) Simple aesthetics are so often the most beautiful as in the case of the functional Butterfly Light that is so much more pleasing to the eye than those gaudy ceiling lights.

“The concept of the Butterfly Light was ignited from the idea of folding a piece of paper,” according to Trendinsights. “The …

Lazer Halmets: Man

Lazer Halmets: Man

Go down in style.
Urbanize. The new fashion helmet by Lazer.

Advertising Agency: Duval Guillaume, Antwerp
Creative Directors: Geoffrey Hantson, Dirk Domen
Creative team: Manuel Ostyn, Pieter Staes
Photographer: Koen Demuynck
Other additional credits: Matthieu De Winter

Lazer Halmets: Woman

Lazer Halmets: Woman

Go down in style.
Urbanize. The new fashion helmet by Lazer.

Advertising Agency: Duval Guillaume, Antwerp
Creative Directors: Geoffrey Hantson, Dirk Domen
Creative team: Manuel Ostyn, Pieter Staes
Photographer: Koen Demuynck
Other additional credits: Matthieu De Winter

Boecker Public Health: Coffins

Boecker Public Health: Coffins

We don’t give them a decent burial. You may.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriters: D.V. Hari Krishna, Firas Medrows
Published: January 2008

Ultra Light Environmental Vase – Façade Vase (GALLERY)

(TrendHunter.com) The Façade Vase from Orcadesign is a creative wool felt slip-on cover that turns any standard plastic (or non-plastic) bottle into a minimalist eco-friendly vase. I like the concept, it provides a cool unbreakable vase for clumsy people like myself that is very easy to trasport. You can easily have…

Good Information Gets You High

Lee Gomes of The Wall Street Journal looks at the efforts by neuroscientists to understand what makes certain websites irresistible to the human brain.

Clues are offered by research conducted by Irving Biederman, a neuroscientist at the University of Southern California, who is interested in the evolutionary and biological basis of the human need for information.

Coming across what Dr. Biederman calls new and richly interpretable information triggers a chemical reaction that makes us feel good, which in turn causes us to seek out even more of it. The reverse is true as well: We want to avoid not getting those hits because, for one, we are so averse to boredom.

It is something we seem hard-wired to do, says Dr. Biederman. When you find new information, you get an opioid hit, and we are junkies for those. You might call us ‘infovores.’

I don’t know what the opposite of opiods are, but I’m pretty sure I’m being pelted with them left and right.

Hot Club: Hot kit

Hot Club: Hot kit

Advertising Agency: Forchets, Milan, Italy
Creative Director: Pierfrancesco Jelmoni
Copywriter: Luca Bartoli
Art Director: Andrea Vitali
Graphic Design: Paola Curatolo
Finish Production: Andrea Agnelli
Account Director: Veronica Ventrella
Account Executive: Alice Verderame
Operative Support: Tcommunication

Houses of the Future – Concrete House With Grass Roof (GALLERY)

(TrendHunter.com) Looking through a cluster of homes of future, I recognized a few from past features on Trend Hunter, such as the Cardboard House. I was left mesmerized by the Concrete House, a curvy home with rounded lines and a green roof covered in grass. The house is environmentally friendly and provides comfort…

Westernizing Asian Cutlery – DIY Chopsticks

(TrendHunter.com) Do you run into problems when eating Asian food because you can’t quite figure out how to use chopsticks? If you’re prone to flicking rice everywhere or shooting sushi across restaurants, stop disturbing other patrons and create your own pair of westernized chopsticks.

All you have to do is use th…

Could You Pass the Promotion, Please?


In light of tremendous competition and the blur of digital, a promotion — or sampling — is still one of the most intimate ways for people to get to know you.