Adventure holiday Explore team up with Fat Face

LONDON – Adventure holiday company Explore has teamed up with outdoor clothing chain Fat Face to promote the holiday brand to its target audience of well-off families.

IMAX: Float

IMAX: Float

Return to your seat prior to re-entry.

Advertising Agency: LOUD, Sydney, Australia
Creative Director: Andy Firth
Art Director / Illustrator: Mo Shono
Copywriter: Luke Fox
Photographer: Mark Mawson

IMAX: Swim

IMAX: Swim

In case of emergency swim to the nearest exit.

Advertising Agency: LOUD, Sydney, Australia
Creative Director: Andy Firth
Art Director / Illustrator: Mo Shono
Copywriter: Luke Fox
Photographer: Mark Mawson

Twinsaver Toilet Tissue: The Unmentionables

Twinsaver Toilet Tissue: The Unmentionables

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Hennie Stander
Art Director: Wihan Meerholz
Copywriter: Dan Parmenter
Production: Sterling Sound
Aired: February 2008

Ofcom hires Channel 4 strategy director

LONDON – Channel 4 strategy director Jonathan Thompson has been hired by broadcast regulator Ofcom to work in a similar role.

Five Life to relaunch as Fiver in digital shake-up

LONDON – Five’s female-focused digital spin-off, Five Life, is to relaunch with a new name, Fiver, as part of a “refresh” of the broadcaster’s digital brands.

Sony Walkman: Komiks

Sony Walkman: Komiks

Check it out, create your own comics: http://www.walkmankomiks.pl/

Advertising Agency: Blueberry Group, Warsaw, Poland
Creative Director: Michał Lorenc
Art Director: Artur Hilger
Copywriter: Michał Lorenc/Piotr Mach
Illustrator: Artur Hilger
Project Management: Piotr Mach, Michał Lorenc
Released: March 2008

Santa Rita water: Stingray

Santa Rita water: Stingray

Very soon, the expression “dying of thirst” will have a more literal sense.
Water. Preserve until the last drop.

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008

Santa Rita water: Crab

Santa Rita water: Crab

This is not an ad. It is a cry for help.
Water. Preserve until the last drop.

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008

Santa Rita water: Turtle

Santa Rita water: Turtle

Today, we’re 70% made of H2O and tomorrow, 100% of S.O.S.
Water. Preserve until the last drop.

Advertising Agency: Decisão Comunicação, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator / Photographer: Marcus Vinicius
Published: March 2008

The Bessies – Bad TV Dies campaign Canada


The Bessies have been separating the good tv from the bad since 1973 – and to promote the 2008 award show, they show you how the judges do it. Kind of. Ad agency John St, Toronto.

The commercials:

The Bessies – Bad TV Fluffy Tails – (2008) :30 (Canada), The Bessies – Bad TV Shaving – (2008) :30 (Canada)

read more

Travelodge merger with Premier Inn could reunite marketers

LONDON – Three of the budget hotel sector’s most senior figures could be reunited should Whitbread acquire budget hotel chain Travelodge and merge it with Premier Inn.

Austin Habitat for Humanity: Jon

Austin Habitat for Humanity: Jon

Advertising Agency: Door Number 3, Austin, USA
Creative Director: Prentice Howe
Art Director: Taylor Harkey
Copywriter: Phil Davies
Photographer: Eric Kiel
Post/image creation: Mind’s Eye, Atlanta
Published: February 2008

Austin Habitat for Humanity: Mildred

Austin Habitat for Humanity: Mildred

Advertising Agency: Door Number 3, Austin, USA
Creative Director: Prentice Howe
Art Director: Taylor Harkey
Copywriter: Phil Davies
Photographer: Eric Kiel
Post/image creation: Mind’s Eye, Atlanta
Published: February 2008

Austin Habitat for Humanity: Robert

Austin Habitat for Humanity: Robert

Advertising Agency: Door Number 3, Austin, USA
Creative Director: Prentice Howe
Art Director: Taylor Harkey
Copywriter: Phil Davies
Photographer: Eric Kiel
Post/image creation: Mind’s Eye, Atlanta
Published: February 2008

Austin Habitat for Humanity: Marta

Austin Habitat for Humanity: Marta

Advertising Agency: Door Number 3, Austin, USA
Creative Director: Prentice Howe
Art Director: Taylor Harkey
Copywriter: Phil Davies
Photographer: Eric Kiel
Post/image creation: Mind’s Eye, Atlanta
Published: February 2008

Austin Habitat for Humanity: Adriana

Austin Habitat for Humanity: Adriana

Advertising Agency: Door Number 3, Austin, USA
Creative Director: Prentice Howe
Art Director: Taylor Harkey
Copywriter: Phil Davies
Photographer: Eric Kiel
Post/image creation: Mind’s Eye, Atlanta
Published: February 2008

Couponstar reports four-fold rise in consumer-printed coupon campaigns

LONDON – Affliate site Couponstar has revealed that it saw a 400 per cent rise in the number of print-at-home coupon campaigns carried out for its clients last year.

Disprin: Flipbook

Disprin: Flipbook

Works fast.

Advertising Agency: Euro RSCG, Delhi, India
Creative Directors: Satbir Singh, Mani Jayaram
Art Directors: Neha Sidhra, Ritrup Biswas, Manzoor Alam
Copywriter: Manmeet Singh
Photographer: Gurudev Singh Sidhu, Kulbushan
Released: October 2007

MediaCom and Carat go through in £12m TUI media pitch

LONDON – TUI Travel has picked MediaCom and Carat to contest the final round of its £12m media pitch, after eliminating incumbents Walker Media and MPG.