Getting inside shoppers' minds — and influencing their decisions at the moment of purchase — is quickly gaining traction among leading retailers and consumer-package-goods companies that wish to gain distinct competitive advantages in the marketplace.
LOS ANGELES (AdAge.com) — After 10 years of mostly red ink and a revolt led by corporate raider Carl Icahn, Blockbuster swallowed hard and hired James Keyes, the former CEO of 7-Eleven Stores, to turn it into full-service media-delivery company.
SAN FRANCISCO (AdAge.com) — Each year since about 2000 — and maybe even before — has been wrongly touted as the year of mobile marketing. And this year won't be it either, despite the we're-not-kidding-this-time rhetoric being spouted by mobile-marketing boosters converging for telecom's big powwow in Las Vegas this week.
SAN FRANCISCO (AdAge.com) — Location, location, location is the mantra of the emerging mobile-marketing industry. While geo-targeting has been touted as a major mobile-marketing boon for a while now, there have been few real examples. But there are signs the technology is finally catching up to the promise.
NEW YORK (AdAge.com) — Nissan is about to take Dodge by the horns. After being rammed from its place as the third-best-selling vehicle brand by Toyota in 2001 and then shoved further aside by the Honda brand three years later, Dodge — now the No. 5-selling vehicle brand — has Nissan close on its tail.
NEW YORK (Adage.com) — If you liked last year's fall TV season, chances are you'll love what's on the air come September. Due to the writers strike, many broadcast networks will have fewer new programs to introduce, relying instead on already-established shows.
CHICAGO (AdAge.com) — Coca-Cola is using the Olympic torch relay — the handoff that sends the Olympic flame hurtling toward Beijing, one of the most polluted cities in the world — to highlight its commitment to the environment.
CHICAGO (AdAge.com) — Six years after its blunder in giving away the red-umbrella logo in a spinoff from Citigroup, Travelers and its icon of protection are back on air in a big way.
BEIJING (AdAge.com) — Public sentiment against the crisis in Darfur and Tibet may be escalating in the U.S., but in Olympics-crazed China, protests against the country's support for Sudan or treatment of Tibet are viewed — when they can be seen at all — with surprise, frustration and even anger, but little sympathy.
CHICAGO (AdAge.com) — The ubiquitous under-a-buck value menu that boosted the fast-food industry is hurting some franchisees.
In "The Crack-Up," F. Scott Fitzgerald said that to effectively negotiate life, you had to be able to hold two opposing ideas in your mind at the same time. Which brings us to Hal Riney.
(TrendHunter.com) Looking for the top pranks of all time? With April Fool’s Day just around the corner, it’s time to ‘get your prank on’.
Accordingly, we’ve prepared a cluster of our favorite pranks.
Hopefully you can use this list to inspire your own pranks.
Be warned that many of these pranks require a lot …
What? You’ve got to be kidding. What year is it? Oh, it must be 1992 or something because it’s that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by…
What? You’ve got to be kidding. What year is it? Oh, it must be 1992 or something because it’s that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by…
(TrendHunter.com) Leveraging the power of his online community, 50 Cent hosted a fake funeral for Fat Joe. In the video, 50 Cent makes fun of Fat Joe’s relatively poor album sales. He actually cries, “Fat Joe just passed away. Soundscan came out and he sold like 46,000 copies.”
50 Cent has long mocked his rivals,…
With a celebrity obsessed culture, brands are finding more ways to cash in on the market by not only getting a celeb to endorse their brand but are co-branding the two together. This gives the celeb ownership of the product which in turn feeds confidence to consumers.
Tiger Woods has a deal with Gatorade […]
(TrendHunter.com) Alstom Marine and architect Jean-Philippe Zoppini announced an amazing futuristic project called AZ Island. The project is to build a high-tech, artificial island capable of movement. It will be 400 meters long by 300 meters wide, with 29 floors, an area equivalent to 4 football fields and will welc…
Guys can be stubborn, no matter how much you tell them that obesity is bad for their health, they don’t care. So you have to use ‘their language’. Tell them that their big fat belly is what is keeping them away from girls, and they just might joing your gym!
The print ad for Eizens Sport Center ask…
(TrendHunter.com) Guys can be stubborn, no matter how much you tell them that obesity is bad for their health, they don’t care. So you have to use ‘their language’. Tell them that their big fat belly is what is keeping them away from girls, and they just might joing your gym!
The print ad for Eizens Sport Center ask…
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