Hasta La Creative!

(TrendHunter.com) Infamous designer Zaha Hadid brings her unique vortexes, microsmic extrusions and four-dimensional creations to Milan. Here we present you with four of her designs that are set to be featured next week.

Mesa for Vitra: Writer Edwin Heathcote describes it as, ‘Mesa becomes a microcosmic extrusion of…

China’s recent crackdown on violent clashes in Tibet and its imprisonment of human-rights activists has spurred world-wide demonstrations and has turned its elaborate plans for a globe-girdling Olympic torch relay into a show of dissent.

According to The Wall Street Journal, despite the criticism, it appears that most sponsors have made the decision to refrain from criticizing Beijing rather than risk angering the Chinese government, gateway to the voracious consumers in the world’s fastest-growing economy.

“These political issues are not related with the Games,” says Phyllis Cheung, China marketing director of McDonald’s. “It has not interrupted us.”

Wishful thinking. Everything is related. But Chinese citizens and Americans do see things differently.

A recent survey by Los Angeles-based polling firm Kelton Research showed that one in four Americans surveyed are considering not watching the Summer Olympics due to concerns over China’s human-rights violations and poor environmental record. A recent Zogby poll also found 70% of likely American voters believe the IOC was wrong to award the Games to China, because of its poor human-rights record.

By contrast, 72% of Chinese people polled by Ogilvy Group and Millward Brown said they are proud of China’s role as Olympics host, and media buying agency GroupM estimates that 90% of television viewers in China will be tuned to the Olympics at any given time during the Games.

[IN RELATED NEWS] The New York Times is featuring an article on how the Beijing games are spurring pro-Tibet pr.

For all its business success and military power, China is still something of a naïf when it comes to Western-style public relations. In many ways, China is facing the same challenge that companies like Philip Morris and Wal-Mart have in recent years as protesters and union activists have grown increasingly sophisticated in delivering their message.

(TrendHunter.com) Further proving that people love everything related to cats, this video is rising up the charts. The video, “An Engineer’s Guide to Cats,” features an engineer and his assistant walking through a pragmatic, but peculiar, guide to cat ownership.

The two descriptively note, “The purpose of this pr…

You change the color, the color changes you. Cor & Ton 7.66 Intense Red.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes

You change the color, the color changes you. Cor & Ton 7.1 Medium Blond.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcio Barros
Copywriter: Nina Góes
Illustrator: Antonia Mendes

LONDON – Japanese trainer and sports fashion brand Onitsuka Tiger has launched what it claims to be the UK’s first trainer vending machine.

Boo at the Zoo. San Fransisco’s spookiest Halloween party returns October 31.

Advertising Agency: BBDO West, San Fransisco, USA
Executive Creative Director: Jim Lesser
Associate Creative Director: Neil Levy
Art Director: Allison May
Copywriters: Tyler Sharkey, Neil Levy
Agency Print Producer: Erica Jensen
Retouch: XYZ San Francisco
Published: 2007

LONDON – Ocean Outdoor has created a bespoke site for Disneyland Resort Paris by incorporating a large digital screen into its central London banner at Centrepoint, Charing Cross Road.

Such was his passion for Old Dutch Master that he gave his right hand for it.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
Published: March 2008

The only member of his crew worthy of sharing his Old Dutch Master was his own left hand.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
Published: March 2008