Hasta La Creative!

We’d be a fan of Justice Mitchell even if he didn’t ply his trade at our friend and co-conspirator David Griner’s agency, Luckie & Company. And ply he does, with interactive marketing chops that bring to mind the old Tenacious D quote: “If you want your asses blown out, stay in the room.” Luckie has built a whole campaign, Demand Justice Now, around its hiring of Mitchell. It includes a savvier-than-thou Twitter feed and several spoof legal ads. As Justice would say (and, in fact, did say), “It’s not bragging if you can throw out enough metrics to imply you did it.” Stick that in your Facebook and smoke it.

—Posted by Tim Nudd

About six months ago we launched an office blog called Scratch, where people share favorite websites, creative briefs, the video of the moment, and whatever they happen to be thinking about. Some of my favorite posts describe what people are reading, so I asked them to send me a list of books that have influenced their thinking about advertising and business.

As far as photocopying is concerned, you cannot help but think if photocopying machines have a mind of their own in the real world. But if you want to promote the quality and reliability of your product, this Double A paper commercial is one for the books!

Using the famed boom of the movie “The Transformers” as part of its storyline, you just got to hand it to the makers of this video commercial for conceptualization. You just have to know how to maximize advertising opportunities while minimizing costs for talent fees known to be outrageous these days.

(TrendHunter.com) Ever been sitting there by a campfire, blissfully enjoying the peace and quiet, only to be pegged with a flaming marshmallow by someone frantically waving their stick? Well now you can get your revenge with the Bow & Mallow. According to Areyougame.com, the bow will launch mini-mallows up to 30 fe…

(TrendHunter.com) The “100 Calorie” obsession continues with products like the Cadbury Thin bars not only lining store checkouts, but also invading us through print campaigns, and even video ads like the three featured here.

Clearly, Cadbury is targeting image-conscious women with the commercials. The campaign is a…

(TrendHunter.com) I’m usually kind of cynical when it comes to celebrities and the circus atmosphere surrounding them. Some will say that I’m usually kind of cynical. Period. But I digress. Thing is that I read this article in the April 2008 issue of Glamour Magazine yesterday that really bummed me out a little bit. …

(TrendHunter.com) For Rag & Bone’s spring collection, the fashion house created a campaign featuring Abby Lee as a young model who looks distraught and on the verge of tears.

The aptly titled “A Saga of Hope, Drama, and Miniskirts” appears on the Barney’s website and features the short story of a beautiful young mo…

Any video that ends with “We’ll cram our YouTube right into your Facebook,” has to at least get shared a little bit.

LONDON – The IPA has criticised Google’s plan to scrap advertisers’ exclusive right to bid on key words for their own brands, calling for a delay in the introduction of the change.

(TrendHunter.com) Kelly Clarkson performed for charity in the Idol Gives Back Foundation show. The event, which aired yesterday, seeked to raise awareness and funds to benefit six charities:The Children’s Defense Fund, The Global Fund, Make It Right, Malaria No More, Save The Children, U.S. Programs and the Children’…