LONDON – Google has surprised Wall Street and the industry, who were braced for disappointing news, by revealing a 20% growth in users clicking through to paid-for ads and a 31% rise in profits to $1.31bn (£655m).
The footfall at this year’s Promotional Marketing Exhibition (PME) was far from overwhelming but the general consensus seems to be that quality triumphed over quantity when for the show’s exhibitors.
JAKARTA – Saatchi & Saatchi Indonesia has launched Saatchi Connect, a consumer activation unit.
Interesting. Sydsvenskan reports that the police officer Jim Keyzer in charge of the investigation against the Pirate bay got a job at Warner just a two and a half months after the investigation closed. Now the entire investigation, which took more than a year and a half to do, might have to be redone. If the police officer was talking to Warner Bros about a possible job there while doing the investigation the whole case may be tainted since Warner Bros is one of the plaintiffs in the case. Sydsvenskan called Keyzer to confirm his new employer which Keyzer commented “Yes this is correct” but declined to comment any further.
Pirate Bay’s response today:
BANGKOK – McCann WorldGroup has appointed former Carlsberg UK marketer Thany Sakornsinthu as managing director of Momentum Thailand following the departure of Vijja Vajaranant.
HONG KONG – TVB has struck “beyond airtime†integrated marketing deals with seven brand owners in a move designed to boost their visibility during the 2008 Beijing Olympics.
SEOUL – LEE DDB has been selected to handle SsangYong Motor Company’s US$26 million domestic creative brief, beating incumbent Oricom, LG agency Silver Bullet, and Cheil Worldwide.
SINGAPORE – Singaporean retailing giant Courts has initiated a region-wide review of its marketing activities, and is understood to be setting up an in-house advertising unit in Singapore, a move that will see the S$18 million (US$$11.8 million) account shift from Leo Burnett.
HONG KONG – After a five-month, six-agency pitch, the Hong Kong Tourism Board has selected Grey to handle its HK$331 million (US$42 million) global advertising business.
Is the Dragon In You?
This July. Manulife Dragon Boat Festival
Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008
Is the Dragon In You?
This July. Manulife Dragon Boat Festival
Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008
Is the Dragon In You?
This July. Manulife Dragon Boat Festival
Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008
Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice
Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice
Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice
Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice
We’ve been discussing brand names that don’t export well on adlist this week. Some things can have names that people in other countries may misunderstand. It all began with this can:
To which I exclaimed “personally I’m simply horrified that it comes in a can and is microwavable.” but UK adlisters assured me that it’s actually pretty decent. American and other adlisters meanwhile, were rolling on the floor laughing.
The UK does have a few of these not possible or US export food gems, such as:
HONG KONG – Coca-Cola has launched a Facebook application that allows users to track the Olympic torch via Google Maps and participate in Olympic-themed games.
BALI – A campaign by Japan’s Hakuhodo has become the first piece of digital work to win a gold Spike.
HONG KONG – New listings magazine Time Out Hong Kong will conduct a viral video campaign on YouTube and on a mock site in preparation for its launch.
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