A virtual simulation of Guantanamo in Second Lifewas designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo.
De la Peña and Weil say they created the virtual tortur…
With the 2010 Vancouver Olympics practically a year away, it would be wise for companies who are planning to get advertising slots towards this world-renowned event early. With practically the whole world watching, you can just imagine the number of companies worldwide jockeying for position for good slots in the expected expensive yet lucrative exposure that one can just imagine.
The strategy here is simple. It is all on a first-come, first served basis. You can expect giants such as Nokia and Sony to be at the forefront of it all in what is expected to be a circus of sorts since this meet will really hit the global target audience. Just look at Canwest which just closed the deal of their advertising pact for the 2010 Olympics.
Canwest Publishing Inc., the largest owner of Canadian newspapers, has signed an Olympic-sized deal to supply advertising to the 2010 Vancouver Organizing Committee.
The deal, which will be announced this morning, includes all 10 of Canwest’s regional newspapers, including The Vancouver Sun and The Province, but not the flagship National Post.
Vanoc is calling Canwest an “official supplier”, a category that generally is worth between $3 millon and $10 million. In a memo sent to staff Wednesday morning Dennis Skulsky, the president of Canwest Publishing, and Kevin Bent, the publisher of the Pacific Newspaper Group called it an “Official Regional Newspaper agreement”.
(Source) The Vancouver Sun
Technorati Tags: olympics, advertising, canwest, nokia, sony, global
(TrendHunter.com) Why settle for a boring business card with one design when you can have a different look for each day of the year?
With a slogan of “Be the change you want to see in the world”, this limited edition Y.O.C Box contains 365 unique and surreal business cards, one for each day of the year. Each card is…
UK-based, Blow Me, offers a unique and useful service to any party – mobile alcohol breath-testing. The outfit will attend any event where alcohol is served and administer unlimited breath tests in a non-confrontational environment. It is hoped that fewer people will drive – knowing that they are ac…
As far as the practices of trying to overdo the branding hype in most products are concerned be sure that you can handle the issues that will be hurled your way. In the world of business competition, your fiercest competitors are bound to check out what you have to offer and see if you are as good as what you claim you are.
Your rivals in business are not really out to ruin your reputation. But advertising malpractice is a given considering that most people would go at anything to gain an advantage. We see them all around us today and whether we care or not is really left towards people who want to expose flaws used in advertising and promotional strategies such as this one regarding the case of Tyson Foods.
Competitors Perdue and Sanderson argued that Tyson’s ads are misleading because none of the companies uses those types of drugs and consumers could be led to believe they and other companies are using the drugs. Sanderson said it lost $4 million in sales since last year as a result of the Tyson campaign, while Perdue contended it lost $11 million.
(Source) Brandweek
Technorati Tags: tyson, foods, advertising, competitors, tyson foods, promotional strategies
It’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign.
For an overview of the environmental problem, see this 2007 New York Times article.
(TrendHunter.com) A virtual simulation of Guantanamo in Second Lifewas designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo.
De la Peña and Weil say they created the virtual tortur…
Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified.
As a celebration of their 50th issue landmark, reFRESH magazine is treating t…
(TrendHunter.com) The perfect cutlery for nature lovers, this four-piece set is made from 100% biodegradable cassava. The set comprises cassava plates, bowls and cups plus wooden spoons, forks and knives. The crockery is re-usable if washed with care, but will disintegrate within a week if left standing in water, or …
(TrendHunter.com) The Costume Institute of the Metropolitan Museum of Art spring exhibit called Superheroes: Fashion and Fantasy kicks off on May 7th. The exhibit, spearheaded by the work of Coco Rocha, is being sponsored by Giorgio Armani and the May issue of Vogue Magazine featuring a robotic Gwyneth Paltrow will a…
And see if you can spot what’s peculiar about this logo for the UK Office of Government And Commerce.
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today.
“The mission of this magazine is the same as it was in 1993 when it was founded,” he told me. “We’re NOT about technology — we’re about how technology is changing the world.”
He explained that Wired has two objectives for all of its stories: “Amaze us, and tell us something we’ve never seen before, in a way we’ve never seen before.”
Anderson bluntly shot down Wired’s reputation as the smartest magazine on the coffee table. “Being smart? That’s not in our mission,” he said. “Blowing minds is.”
In other words, stop selling me and start amazing me.
Just how can a guy be expected to concentrate on work when a giant pair of bulbous breasts hanging pendulously from an incredibly hot model suddenly spill forth from a billboard?
(TrendHunter.com) Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified.
As a celebration of their 50th issue landmark, reFRESH magazine is treating t…
An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape.
The inspiration for …
(TrendHunter.com) Designer Myan Duong created these sexy cigarette shaped salt and pepper shakers as an act of defiance: “They can stop you from smoking in restaurants, but they can’t stop you from ashing into your food.”
The “Flavor Country†salt and pepper shakers by allow you to carress these fake cigarettes …
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz.
Jan Jacobs, co-founder, Johannes Leonardo, had this to say:
Leo and I started the company because we feel it’s the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, research and all these formulaic structures have eroded our influence and have taken people away from this business that really should be in it. And I think all the current uncertainty has brought that value and respect and responsibility back to us. As a young company entering this marketplace, our role is to be brave and responsible, take clients into this world without fear. Because that’s what they pay us for. Everyone is out of their comfort zones, we are and the clients are. It doesn’t matter what discipline you are in, it’s a wonderful place to be.
FYI: “Doyen” is a person considered to be knowledgeable or uniquely skilled as a result of long experience in some field of endeavor.
Two cult brands collide in this Flickr slideshow of Lego figurines unboxing an iPhone (here’s another similar set).
(TrendHunter.com) The concept FRAME TELE from Tao Ma is both a picture frame and a phone that shows pictures of your family members or friends or your own picture continuously on the screen. When the phone rings, the frame can display a previously saved picture of whoever is calling or some pretty scenery instead. If…
The blogosphere is abuzz! But when isn't it? At any rate, bloggers and their readers want to know just what the heck was going on at Barack Obama's speech Tuesday night. It wasn't anything that Obama said. Rather, it was the three guys standing behind him, all decked out in Abercrombie & Fitch t-shirts.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
