Hasta La Creative!

Art Director / Illustrator / Photographer: Savchenko Denys
Copywriter: Ilya Lemekhov
Published: 2007

LONDON – Integrated agency Gyro International has consolidated all of its digital activity into a new business unit it is calling Mighty Mouse Digital.

Was last night really worth it?
It’s not the drinking – It’s how we’re drinking
Alcohol Advisory Council of New Zealand

Advertising Agency: Clemenger BBDO, New Zealand
Executive Creative Director: Philip Andrew (Duster)
Creative Director: Mark Harricks
Copywriters / Art Directors: Paul Young, Brigid Alkema
Retoucher: Geoff Francis

LONDON – ITV has bowed to consumer demand for social networking services to be free, by scrapping the subscription model for Friends Reunited.

World Famous has produced three new spots for the Washington State Department of Health and Seattle agency WongDoody that use humor towarn teens about the dangers of smoking. It is the second straight year that the editorial and design studio has produced ads for Washington’s acclaimed “No Stank You” campaign.

The spots appeal to teens with a raw filmmaking style, gross-out humor and an unflinching anti-smoking message that have become trademarks of “No Stank You”. World Famous was brought into the project during pre-production. “The agency had eight or ten scripts and asked us which ones we would be most interested in producing,” recalled World Famous creative director Alan Nay. “We picked five and the client shaved it down to the three we ended up producing.”

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Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Do your research before you buy.
Drive. Drive.com.au in The Age

Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Art Director: Luke Duggan, Pais Giannakis
Copywriter: Andrew Allsop
Photographer: Michael Hall

There’s something apt (if a bit icky) about harnessing the power of social media to fight a social disease. In the case of a new campaign from the American Social Health Association, the disease is chlamydia. The medium of choice is—what else?—Facebook. The campaign, from agency Duval Guillaume, is tagged “Spread it to beat it” (there’s a hard-working theme line), and is designed to communicate the dangers of the infection to young people. The driver is an app called MorphMonkey, which lets users create a “love child” by combining pictures of their faces with those of friends. Doing so, however, “spreads” the infection from person to person (in a virtual and educational context, naturally). For now, the “outbreak” is confined to Facebook, so MySpace and Bebo users will just have to lump it—metaphorically, of course.

—Posted by David Gianatasio

Art Director: Yamini Jerath
Copywriter: Biplob

LG Electronics (LG) announced the launch of their newest LCD TV, the LG60 – also known as ‘Scarlet’ – following a three-month teaser campaign promoting a new TV series. A Hollywood-style approach was used for the a product launch by creating the character of Scarlet. Leading up to the official reveal on April 28, a teaser campaign ran globally promoting the idea that ‘Scarlet: a hit new TV series’ was a secret project from director/producer David Nutter and starring an up and coming actress, Natassia Malthe.

Sadly, the pieces for post launch weren’t proofed very well or had a fundamental lack of understanding of the correct use of apostrophes and the possessive tense. “The Hot New Series of TV’s”. Um, TV’s what? Tsk, Tsk. Unfortunately, this line shows up in nearly every piece of print, poster, digital, etc. in this global campaign. Oops.

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