Arby’s Eats Wendy’s Lunch

Los Angeles Times is on top of breaking news in QSR land.

The owner of Arby’s said today it is buying Wendy’s International Inc. in an all-stock deal worth $2.34 billion that comes after the burger chain’s board rejected at least two earlier offers by the company.

Triarc Companies Inc., which is owned by billionaire investor Nelson Peltz, will pay about $26.78 per share for the company, which has about 87 million shares outstanding. The price is a premium of 6% from the company’s closing price of $25.32 Wednesday.

Pam Thomas Farber, 53, daughter of Wendy’s founder Dave Thomas, said the family was devastated by the news.

Farber said the family had a supported an alternate bid led by Wendy’s franchisee David Karam, president of Cedar Enterprises Inc.

Wal-Mart Gets Cool? – Young Hollywood Open Road Campaign (VIDEO)

(TrendHunter.com) In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young Hollywood to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively in Wal-Mart stores and its online store.

The hip marketing campaign features seven risin…

Viacom brings movies to TV Land

LONDON – Viacom owned online TV service TVLand.com is adding film trailers to the range of content available on its website.

Adrants Whines About Lack of Industry Boondoggles

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There aren’t many but there is one thing I do miss about agency life; the seemingly endless expense account that’d fund, among many other things, my travels to all sorts of industry event goodness.

Illuminated Eco-Chic Windows – Lightway (GALLERY)

(TrendHunter.com) It appears that light bulbs may soon become obsolete if Damian Savio, a Sydney design student, has his way.

The Longueville designer invented Lightway window louvers that illuminate dwellings without the need of an external energy source or a light bulb. Using the latest in transparent photovolta…

Let Mario battle for your yellow cab today

Mario
How are jaded, seen-it-all Manhattan commuters reacting today when videogame icon Mario hails cabs for them in midtown to promote the launch of the Mario Kart Wii racing game? Is anyone even noticing? The rides are free, so the masses probably won’t mind. Here in Boston, where marketing stunts leave us frightened and confused, such wacky antics would spark a citywide terrorism scare. Given the payout that local communities got following the Aqua Teen fiasco, maybe Nintendo should bring the promo to Boston. The lawyers will be waiting, so Mario better be ready to leave a pretty big tip.

—Posted by David Gianatasio

Sharp Replica Sculptures – WMF Knives Ads (GALLERY)

(TrendHunter.com) I love these artsy ads! This is a print commercial for WMF Knives which is a German-based company that has been manufacturing table and kitchenware products for over 150 years.

The ads are supposed to highlight just how sharp WMF’s knives are by showcasing sculpted mini replicas of various famous …

Another “game” from Warner Brothers and The Dark Knight

In the vein of the Harvey Dent campaign site and the short lived “Joker-ized” version comes a new campaign from Warner Brothers in support of The Dark Knight the new Batman film.

Operation Slipknot, which is about corruption in the Gotham City Police Department. Apparently all the slots in the game were taken within 45 minutes of this email being sent out from Commissioner Jim Gordon.

???OK friend, you???re up to bat now. You have yourself a new assignment: Operation Slipknot.???

Another site for the Gotham Intercontinental Hotel has gone live, but the telephone number for the “concierge” has been disconnected.

I’ve been loving the way that Warner Brothers has been including hardcore fans who want in on the action without ruining the movie for those of us who don’t have the time.

Wearable Fitness Coaches – Nike+ 2008 (UPDATE) (GALLERY)

(TrendHunter.com) Nike is releasing the next version of the Nike+ Sportband, their high tech training assist tool. The Nike+ Sportband has a removable USB which can be directly plugged into your computer allowing you to download data to your system. The module also uses the USB connection to recharge itself.

Nike+ …

Donelly to lead 4 Radio music efforts

LONDON – Channel 4 has appointed EMI executive Alex Donelly as head of music for 4 Radio.

Sky expands on-demand sports offer

LONDON – Sky is boosting the sports offering on its video-on-demand service Sky Anytime on PC, with new content from ESPN and Voom.

Green Hangers – 100% Recycled Cardboard Coat Hanger (GALLERY)

(TrendHunter.com) The Green Hanger was born as a bid to resolve the ever-increasing problem of wire and plastic hangers ending up in landfills each year. When you choose Green Hanger, you are using a product that is attractive, functional and most importantly environmentally sound.

“The Green Hanger is a fully recy…

How Are We Going to Solve Communication Chaos?


Communication Chaos affects the TV industry as much as it affects online. Seriously — this goes far beyond a click, an impression or a GRP. If we can't crowd source our audience into one medium, how can we continue to market to them as if we can?

Fire Fighter Robots – Forest-Clearing Transformer (GALLERY)

(TrendHunter.com) Jordan Guelde designed this fire fighter robot, an innovation which could help save the lives of many if it comes into production.

“This is an advanced robot designed to clear large areas of foliage from around a forest fire to help stop the flames from spreading” says Yanko Design.

Unfortunate…

Most UK employees say workplaces should ban social networking sites

LONDON – A majority of employees in the UK believe that social networking sites such as Facebook and MySpace should be banned from the workplace.

Majority of UK employees say workplaces should ban social networking sites

LONDON – A majority of employees in the UK believe that social networking sites such as Facebook and MySpace should be banned from the workplace.

Awareness Ads with Punch – The Cowards’ Show Against Domestic Violence

(TrendHunter.com) We have been featuring quite a few ads from around the world with strong, often controversial content on TrendHunter.com and the reactions have ranged from shocked to disturbed, with many readers not caring to be exposed to the material. I believe there are some things that need to be continually ex…

Pocket Turntables – Pacemaker Portable DJ System

(TrendHunter.com) The Pacemaker Portable DJ System is the ideal systems for those starving DJs who are on their way to making it big.

The Pacemaker lets you do a range of profession audio manipulation including “limitless mixing between two independent channels.”

The pacemaker is compatible with all popular forma…

Inspirational Disability Ads – Argentina Awareness Campaign

(TrendHunter.com) These images are from an ad campaign in Argentina designed to create awareness of the plight of physically challenged individuals. It seems, from what I read in the article, that the public transportation system in that country does not offer disabled people much in the way of special accommodations…

Death Masks of the Famous – Postmortem Celeb Faces (GALLERY)

(TrendHunter.com) Death masks have been around for a very long time. They come from the practice of making a plaster mold of a person’s face postmortem for portraits, paintings, as remembrance etc. Death masks exist of very famous people such as Abraham Lincoln, Alfred Hitchcock, the German philosopher Frederick Niet…