Hasta La Creative!

There’s a stork theme running through ads lately. This realization woke me from a sound sleep. (I dream in ads.) Monster.com and Vlasic started the feathered trend. Now, Arnold’s “Truth” anti-smoking campaign for the American Legacy Foundation flies into action with a spot called (what else?) “Stork.” There’s a cartoon stork, teens wheeling incubators down city streets, and a song-and-dance routine. I hallucinated the exact same scenario after eating too many chalupas Friday night. Legacy is broadening its media buy, putting spots onto movie screens. Iron Man rocks! I haven’t seen it; I just assume it does. There’s even a Legacy Facebook app in the form of a “Truth or Dare” game. Those smarty-pants teens will probably dare their friends to smoke and ruin the whole campaign.

—Posted by David Gianatasio

SHANGHAI – Nike China is set to launch a new six-episode reality TV series starring Kobe Bryant, as the centrepiece of the second phase of the brand’s ongoing Olympic campaign.

SHANGHAI – Pepsi wants to maximise its relevance to Chinese consumers in the run-up to the Beijing Olympics with the third phase of its Creative Challenge competition.

KUALA LUMPUR – Agencies have applauded the Malaysian Government’s decision to clear the way for the country’s first opposition-backed newspaper.

MANILA – Unilever has a awarded its estimated US$10 million Selecta ice cream brand to DDB in the Philippines after a pitch involving Lowe and incumbent McCann Worldgroup.

SHANGHAI – WPP Digital, the digital investment arm of WPP, has acquired a minority stake in HDT Holdings Technologies, a rich media advertising and technology company.

Get tough.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Marco Pizzolu, Chema Bercial
Copywriter: Gonzalo Úrbez
Photographer: Santiago Esteban
Published: April 2008

HONG KONG – The long-running creative pitch for HKTB’s global account has finally ended with the appointment of Grey Hong Kong, following a final round that also included Publicis, Saatchi & Saatchi and DDB.

HONG KONG – A major management reshuffle is underway at WE Marketing Group’s Hong Kong office, following the departures of managing director Andrew Lee, general manager Iris Chan (pictured) and ECD Simon Fung.

SHANGHAI – Volkswagen brand Skoda Auto has sponsored the new Planet Green programming block in China, which will run on the Discovery Channel.