Hasta La Creative!

The footage of Cameron Diaz, drunk getting hitched to an equally soused Ashton Kutcher was “leaked” on the web to help boost interested in the movie “What happens in Vegas” which opened May 9. Adage reported:

those surveyed were asked for their top three choices of movies to see this summer, only 13% of Marketcast respondents named “What Happens in Vegas.” Instead, most mentioned blockbusters such as “Indiana Jones” (May 22) or “Chronicles of Narnia: Prince Caspian” (May 16). In short, when a film is tracking behind pictures that don’t even open until two to three weeks after it does, the studio releasing it has a potentially significant problem.

Complicating matters, Ms. Diaz was forced to skip its press junket last weekend after the sudden death of her father on April 15.

That has not been lost on Fox. The studio hastily cut new TV spots showcasing broader humor that might skew more male, and the planned leak of the illicit “wedding video” may yet stir up interest among heretofore unenthusiastic males.

“The ‘wedding video’ is only in the actual movie for a little bit, but they shot 10 minutes of footage, and it’s fucking hilarious,” said Shawn Levy, a producer on “Vegas” who has also directed the comedies “Night at the Museum” and “Cheaper by the Dozen” for Fox.

So far “What happens in Vegas” has received mixed reviews, and how many saw it the opening weekend hasn’t been announced yet.

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Advertising Agency: JWT, London, UK
Creative Directors: Greg Martin, Mike McKenna
Creatives: Rob Welch, Naz Nazli
Agency Producer: Sarah Patterson
Assistant Producer: Jodie Sibson
Production company: Moon
Director: Helena Brooks
Production manager: Agnes Szyperek
Producer: Linda Peryer
Director of photography: Malcolm McLean

The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.

Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008

(TrendHunter.com) Several weeks ago, Trend Hunter started breaking the news about Untooning, the process of transforming cartoons into art.

Now, there is a rash of untooning going on in the blogosphere. Lucky for us all, Worth1000 decided to launch Untooning as a contest.

The result is that a whole bunch of very…

(TrendHunter.com) Dr Helen Bloom, a dentist, has launched a line of ‘safe’ Chewable Jewelry to give women the chance to wear trendy jewelry and keep teething babies happy and occupied at the same time. The pendants and bangles look like they are made of resin but are much softer and won’t harm developing tooth buds…

(TrendHunter.com) In the past, Trend Hunter has covered social networks which are exclusively for the elite. This month, Forbes picked up on the trend, running through their own list of sites for the social elite.

I used to think that the internet was the only place where I could feel as equal as everyone else. D…

(TrendHunter.com) Available to all logged in Trend Hunters, the My Trends page lets you easily see all of your recent posts.

FEEDBACK – If your trend is not published, you will see all of the flags. You will also see warnings if you have not added enough words or if you have added too many categories.

QUICK EDIT…

(TrendHunter.com) The graphic design website worth1000, which I visit often, ran a contest recently they called Human Camouflage. The contest had people submit entries where they were required to create scenes where humans successfully blended in with their surroundings. I am including some of the entries in the gall…

(TrendHunter.com) The Tougher Than Leather skateboard by Greece is For Lovers fuses the modern sport and lifestyle of skateboarding with the ancient style of Greek handmade sandals.

You can not get any more old school than ancient Greece!

The made to order Tougher Than Leather skates are as much a fashion statement…

Matteo and his friends have a drink after having discovered a new galaxy close to Alpha Centauri.

Amici d’infanzia means childhood friends and friends of childhood.

Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Paolo Zauli