LONDON – Hicklin Slade & Partners has created insert and online activity for Honda’s ‘Problem playground’ campaign, which aims to showcase the car manufacturer’s environmental credentials.
LONDON – Almost half of retailers fail to follow best practice guidelines for email marketing according to a new study, which names Office, Lidl and H&M as the worst offenders.
LONDON – Picture Loans, the company responsible for one of the three ads found most annoying by consumers last year, has stopped advertising after ‘temporarily’ closing to new business.
Humorous environmental PSA here from the U.K. in which Britons are encouraged to do as the penguins do, and use their bodies for warmth rather than turn the heat up. Contains nudity, as well as a great David Attenborough-ish voiceover.
—Posted by Tim Nudd
LONDON – News Corporation has appointed Mark Williams, chief operating officer of Sky Italia, to the new role of chief financial officer of Europe and Asia overseeing News International in the UK, as Stephen Daintith joins the New York exodus to take up a job at Dow Jones.
LONDON – The value of competitive videoclip websites, such as YouTube, MySpace and Clipstar, has soared in recent years, swelling to a current market of £5bn in Europe and $21bn in the US.
LONDON – The International Direct Marketing Fair is to launch its own broadband TV channel through MarketingSuccess.tv, featuring pre-show interviews with exhibitors and speakers.
NEW YORK: The Pfizer Foundation has launched a new grant initiative with a global communications push, supported by Edelman. According to a Pfizer communications officer, Edelman is lending assistance to the foundation’s in-house team.
PARK RIDGE, NJ: Car rental company, Hertz, has issued an RFP for an AOR, PRWeek has learned.
LONDON – Sarah Sands, the former editor of the Sunday Telegraph, has been appointed editor-in-chief of the UK edition of Reader’s Digest magazine, joining the title on May 2.
SUNNYVALE, CA: Advanced Micro Devices (AMD) has chosen Bite Communications for product PR and Ketchum for corporate PR, after a competitive review.
LONDON – IPC Media has given its weekly equestrian title Horse & Hound a new look following six months of research and development.
LONDON – Global Radio’s Heart network has secured a long-running deal with 20th Century Fox to promote seven of the studio’s films this year, including the March release of ’27 Dresses’.
LONDON – Online DVD rental company LoveFilm has teamed up with Virgin Mobile to attract new customers.
Shopping in love.
Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Andrea Baccin
Copywriter: Antonio Giannone
Photographer: Matteo Cremonini
Published: January 2008
Learn what it takes to be one of the greats.
Advertising Agency: Huxley Quayle von Bismark, Toronto, Canada
Creative Directors: Andy Shortt, Chris Hall, Mark Tawse-Smith
Art Director: Chris Hall
Copywriters: Andy Shortt, Mark Tawse-Smith
Photographer: Philip Rostron
Published: January 2008
Learn what it takes to be one of the greats.
Advertising Agency: Huxley Quayle von Bismark, Toronto, Canada
Creative Directors: Andy Shortt, Chris Hall, Mark Tawse-Smith
Art Director: Chris Hall
Copywriters: Andy Shortt, Mark Tawse-Smith
Photographer: Philip Rostron
Published: January 2008
Learn what it takes to be one of the greats.
Advertising Agency: Huxley Quayle von Bismark, Toronto, Canada
Creative Directors: Andy Shortt, Chris Hall, Mark Tawse-Smith
Art Director: Chris Hall
Copywriters: Andy Shortt, Mark Tawse-Smith
Photographer: Philip Rostron
Published: January 2008
Advertising Agency: Tbwa\Hunt\Lascaris, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Bibi Lotter
Art Directors: Chris Crawford, Kursten Meyer, Tammy Matisonn
Copywriter: Dan Parmenter
Illustrator: Ben Crossman
Retoucher: Rob Frew
Published: December 2007
Fit into your old clothes.
Advertising Agency: Cummins Nitro, Melbourne, Australia
Creative Director: James Procter
Art Director: Jason Hynes
Copywriter: Julie Poulter
Photographer: Mat Baker
Published: February 2008
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