LONDON – Lloyds TSB, which became the first Official Partner of the London 2012 Olympics in March 2007, will feature promising young athletes in regional and local marketing campaigns as it begins to leverage its £80m partnership deal.
LONDON – Two TMN executive directors have made a £38.5m cash offer for the company, with funds advised by August Equity.
The 49th annual Clios took place in South Beach over the weekend. Content & Contact, Integrated Campaign, Innovative Media, Print and Design were recognized at the Fillmore in Jackie Gleason Theatre on Friday.
If you weren’t already skeeved out by Dov Charney and his racy (pedophilic?) American Apparel antics, you will after watching this CurrentTV Super News video
LONDON – AOL has completed the £417m acquisition of social network Bebo, unveiling Bebo chief executive Joanna Shields as executive vice-president of AOL and president of a new People Networks division, to house operations such as instant messenger service AIM.
Benjamin Palmer, CEO of The Barbarian Group, has some intriguing things to say about branded content.
What makes a great show, game or film? Artistic merit, humanity, story, talent. These occasionally overlap with marketing demographic, industry sector and brand penetration, but more often than not, they do not. God, that’s sad. We’re sort of in denial about that, aren’t we? But I think perhaps it’s best that we accept it: Great art does not necessarily have a brand angle. So there’s going to be some compromise to make the content and the brand story align with each other, and if the brand is footing the bill, guess who’s going to win that argument every time?
I could respond in 100 different ways to this line of thinking. For one, what’s the C-word doing in there? Compromise will suck the life from the work. Every time.
Brands who want to play in this sphere simply need to stay out of the way. And the agency has to drill home the fact that content is not advertising. It’s a different game with its own set of ground rules.
In his closing paragraph Palmer does say we in the ad biz ought not wait around hoping Silicon Valley or the entertainment industry will solve this for us. So he does believe in content, but he wants to see it work harder for brands.
My desire is the exact opposite. I want to see brands work harder to align themselves with content. Content that their customers will seek out, spend time with and share with others.
LONDON – Allergy treatment brand Piriton is rolling out a five-day ambient campaign to run alongside the 2008 Chelsea Flower Show.
LONDON – Bauer Advertising has secured cosmetic brand Veet to promote its new Red Carpet Glamour campaign.
It’s a story that ad bloggers don’t like WPP’s “Synarchy” Name?
Apparently so. Ad Age named George Parker and High Jive as sources.
LONDON – Matthew Dearden has been named marketing director for BT Retail’s Consumer division, reporting to John Petter, managing director of BT Consumer.
LONDON – Matthew Dearden has been named marketing director for BT Retail’s Consumer division, reporting to John Petter, managing director of BT Consumer.
Also when you’re wet.
Advertising Agency: EURO RSCG, Germany
Via: Kuteev
LONDON – Marketing software firm Alterian has confirmed it is to buy web content management provider Mediasurface in a cash and stock deal worth around £18m.
Also with you holiday acquaintances.
Advertising Agency: EURO RSCG, Germany
Via: Kuteev
Also at night-time.
Advertising Agency: EURO RSCG, Germany
Via: Kuteev
Also on your business trip.
Advertising Agency: EURO RSCG, Germany
Via: Kuteev
LONDON – Royal Mail has launched a customer relationship management service, which combines traditional direct mail with digital media, in partnership with direct marketing specialist Vialuna.
It’s tough to keep up with all of these new agency Web sites. Some are differentiating with tech tricks, others with a content-heavy approach, and at least one with some Martian-like characters. Now there’s Brazilian shop Gringo, which is going for shock value. I’m not sure exactly what it’s trying to accomplish. Visit the site and you’ll see what I mean. It features videos of people cursing in several languages, with helpful English subtitles. Some of the language might even make George Parker blush. Not just the F word, but the C word also makes an appearance. There’s the de rigeur user-generated element with a way to submit your own webcam obscenities. Gringo urges: “Make it naughty or amoral. Or both!†I have doubts about whether a prospective client will dig on this, since leaning on expletives is a lame way of coming across as edgy. Yet I doubt Gringo even wants to impress clients. My guess is it’s targeting others in the industry. I know, it’s shocking: agencies creating stuff for each other, not for clients or, heaven forbid, consumers. Via Advertising Lab.
—Posted by Brian Morrissey
The story of Khaled Ibn Alwalid’s famous moment of love to the Prophet (pbuh) in the battle of Al-Yarmouk when he lost his helmet. He always had few strands hidden in the helmet.
Advertising Agency: TBWA\RAAD\Saudi Arabia
Creative Director: Saadi Alkouatli
Creative Group Head: Walid Kotb
Associate Art Director: Mohamed Nasrallah
Production House: FFP
Producer: Philip Schwinger
Director: Stephan Ruzowisky
Aired: April 2008
I'm not a very smart guy. But luckily (for myself and for my clients) I am a voracious reader, insanely curious and have made a lifelong commitment to always make time to learn. In short, I believe that by casting a Long Wide Antenna (LWA) I am able to seem smart and occasionally be smart — or at least clever.
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