Hasta La Creative!

Clue. The game of murder mystery. Everyone’s a suspect.

Advertising School: Humber College, Toronto, Canada
Art Directors / Copywriters: Jenny Luong, Jared Friedberg

Advertising School: Escola de Criação, Brazil
Creative Director: Roger Silva
Art Director / Illustrator: Cássio Braga

Women who smoke feed more than just milk to their children.
Research indicates that chemicals from tobacco smoke are transmitted via breast milk. So, stop smoking.

Advertising Agency: Bhadra Communications, Bangalore, India
Executive Creative Director: Satya P R
Art Director: Siju S Nair
Copywriters: Satya P R, Dominic Satur
Published: May 2008

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek
Art Director: Felix Broscheit
Copywriter: Monica Prelec
Photographer: Oliver Jiszda
Digital Imaging: Aron Cserveny, Mario Goldsteiner
Published: October 2007

Avoid future problems. Use only Fiat genuine parts.

Advertising School: Miami Ad School, Brazil
Art Director: Álvaro Carvalho
Copywriter: Davi Leal
Photographer: Image Bank

Avoid future problems. Use only Fiat genuine parts.

Advertising School: Miami Ad School, Brazil
Art Director: Álvaro Carvalho
Copywriter: Davi Leal
Photographer: Image Bank

Find 10 people. Start your group pension plan.
For an advantageous retirement start searching now!

Advertising Agency: TBWA Istanbul, Turkey
Creative Director: İlkay Gürpınar
Creative Head: Emre Kaplan
Art Director: Şükran Genç
Copywriters: Tuğba Kantarcıoğlu, Gökçen Yücel
Illustrator: Çetin Ceylan

There are quite a few advergames designed to be played on the popular Wii console out there. Pictured above is MINI’s Pinball. Early last year (news), Wrigley’s has optimized a number of its games for the Wiimote, and Live Free or Die Hard movie was also promoted by a Wii-able game (now gone). Like the iPhone advergames, Wii games are designed to be accessed through the console’s browser.

Eventology from Argentina creates Wii-powered games for tradeshows to attract booth traffic (see in action in this YouTube video). [update, May 19, 2008: the devices are not Wii-based and are build by Eventology directly; see comment].

Earlier:
How Would a Wii Dance Pole Work?
3D TV With Wii Remote

• Artnet News – YALE’S ABORTION-ART CONTROVERSY
  requirement that no actual blood could be shown in the galleries, on the basis that it was a biohazard — a stipulation that, notably, would seem to foreclose a whole tradition of art that uses blood and biological matter as material, from Marc Quinn’s
• Does flying cost the Earth? – Science Museum
  So how is flying affecting our climate?
• Flylosophy: Cuando la publicidad va de arte urbano
  Las ciudades se ha convertido en el campo de batalla donde la publicidad y el arte urbano luchan por captar nuestra atención. Ambos tratan con todas sus fuerzas de conquistar el terreno del otro.
• Joanna Blythman investigates the pending crisis now that food prices are soaring | Food and drink | Life and Health
  As prices soar and British production plummets, Joanna Blythman investigates the crisis in store: we are running out of food
• YouTube – The Human Canvas
  A film made for Channel 4 for the Art Shock series in 2006. Looking at various artists who use cutting and bleeding in their performance art.
• La Flandre malade de sa mauvaise image
  Depuis plusieurs mois, les médias et les observateurs étrangers tirent à boulets rouges sur la politique menée au nord du pays

You might have already seen Clay Shirky’s now famous speech about cognitive surplus given at Web2Expo and the dramatic comparison of the time spent watching TV (200B hours a year in the US) and building Wikipedia (100M hours total).

He mentioned another number I thought was interesting: “In the US, we spend 100 million hours a weekend watching just the ads” (fast-forward to 5:52, or read the transcript). The order of magnitude seems right but I can’t figure out how he arrived at his estimate. Here are the inputs I’m working with.

– Number of hours spent by men watching TV on weekends: 6.98hrs (less for women, but I’m keeping the math simple). I don’t know if the number is an average across the entire population or only accounts for those who watch TV.
– Number of ad minutes per hour of TV programming: 16 (wiki), which means 3.72 hours of ads total for a two-day weekend (16*6.98/60*2).

Now, to arrive at the 100M hours number, we need to assume an active audience of 26,881,720 (100M/3.72hrs) viewers on each of the two days. How accurate is this number? I’ll try to check with our media folks next week, but drop a comment if you have ideas.

Of course, this little calculation assumes that Shirky’s remark was not a mere rhetorical device (hey, if we just stopped watching ads we could build a wikipedia in a weekend) and that people do watch all of the ads throughout the entire 7-hour TV binge instead of doing laundry or zoning out.

Related:
Dissecting Advertising Clutter
The Ad Zapper in Your Brains