DHL: Super Fast, Business center

DHL: Super Fast, Business center

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008

Genuine Scooter: Crap

Genuine Scooter: Crap

With 100 mpg under your belt, it’s time to teach the hybrids who’s boss.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Genuine Scooter: Scoot

Genuine Scooter: Scoot

Scoot at the devil.
100 miles per gallon and 50ccs to go like a bat out of hell.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Genuine Scooter: Hardly

Genuine Scooter: Hardly

Hardly Davidson.
Is it a hog? No, more like a 100 mpg, low-emission, power-packed piglet.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Genuine Scooter: Crotch

Genuine Scooter: Crotch

Crotch bottle rocket.
Travel at the speed of sound. Well, minus a few hundred miles per hour.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Genuine Scooter: Compensate

Genuine Scooter: Compensate

Compensate for absolutely nothing.
Some use their ride to overcome shortcomings. Pity them as you cruise by on your Buddy 125 from Genuine Scooter Company.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Marc Leffler, Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007

Post Shreddies Cereal: Factory

Post Shreddies Cereal: Factory

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Post Shreddies Cereal: Benjamin

Post Shreddies Cereal: Benjamin

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Post Shreddies Cereal: Comparisons

Post Shreddies Cereal: Comparisons

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

Post Shreddies Cereal: Ratings

Post Shreddies Cereal: Ratings

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
Aired: 2007

One Show Ad shortlist and winner tour – Brazil

I haven’t had this much fun laughing at swear words since that time I was recording a bunch of stoned cratives from *Scpf about Spanish curses. They’d explain “I shit in your oblat holder” is bad but “I shit in your milk” is worse.
Spanish curses seem very preoccupied with excrement and food. Even an idiot is a “Come mierda” (shit eater). Sin virguenza.
Almap BBDO São Paulo shows us the highbrow cursing needed when the One Show ads are coming to town. You can’t just cuss when the ads are this good, you know.

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Post Shreddies Cereal: Morning

Post Shreddies Cereal: Morning

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Post Shreddies Cereal: Generation

Post Shreddies Cereal: Generation

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Post Shreddies Cereal: Diamond-ier

Post Shreddies Cereal: Diamond-ier

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Post Shreddies Cereal: Breakfast

Post Shreddies Cereal: Breakfast

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Post Shreddies Cereal: Better

Post Shreddies Cereal: Better

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Post Shreddies Cereal: New, new, new

Post Shreddies Cereal: New, new, new

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007

Kim Kardashian Bongo press ads.


Bongo are currently running a press campaign featuring Kim Kardashian. I don’t when being famous for getting urinated on in a home made porn movie made you a great fashion icon, I must have missed that memo.

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Sony High Definition: What is Beauty?

Sony High Definition: What is Beauty?

Shot by SamuelChristoher of Hungry Man in London for Y&R Asia, this new spot for Sony Full 1080 High Definition examines the question: “what is ugly and what is beautiful?”

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Art Director: Kirsten Ackland
Copywriter: Rowan Chanen/Edward Ong
Editor: Joel Miller/Cut+Run London
Agency Producer: Kim Lim
Producer: Matt Jones
Director: SamuelChristoher
Prod Co. : Hungry Man
Music: Peter Millward/Drum Hong Kong
Aired: 2007

Volkswagen BlueMotion: Bird

Volkswagen BlueMotion: Bird

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Production company: Parco Film
Director: Bosi e Sironi
Director of photography: Gergely Poharnok
Aired: February 2008