(TrendHunter.com) For self-confessed car freak Steve Heller, his love of 1950’s Cadillac models inspired him to thread into the sphere of furniture design. Heller has built functional art such as chests, tables, bars, entertainment units, beds and dressers from metal and wood and the result of his efforts are really …
To celebrate the second anniversary of its “My Circle” program, Alltel Wireless is giving a luxury vacation away to a My Circle customer and his or her family and friends.
Yesterday I wrote about my excitement for the coming Amstel Light campaign from the Richards Group. Well, as I watched the season finale of The Office last night on NBC (side note: can’t wait for July’s webisodes!), I got my first glance. Today, I scoured YouTube and found the spot for you all to see. I personally do like the spot. Although the jury is still out on whether it may act better as a travel ad for Amsterdam. Because it totally makes me want to plan a vacation… but drink Amstel Light? I guess if that’s the closest I can get to a city of party and sin, sign me up. What are your thoughts?
Technorati Tags: Amsterdam, Amstel Light, Holland, Heineken, beer, alcohol, party, nightlife, bier, brewing, tradition, commercials, TV, advertising, marketing, branding
LONDON – Be Broadband, the premium broadband service owned by O2, is targeting pizza lovers by running a campaign on 50,000 pizza boxes in the Sheffield area.
Based on the premise that the average wedding costs more than most couples can cough up ($30,000) — and the “fact” that 08/08/08 is the most desirable Friday wedding date in history — Eight O’Clock Coffee launched the “Gr8 Wedding D8.”
To demonstrate how well an HP printer can print, Publicis/Malaysia punched paper holes in otherwise-realistic landscapes.
According to Ad Age, internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%.
That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable’s $20.9 billion take.
“We’ve learned not to be surprised by the vitality and vibrancy of internet advertising,” said David Doty, senior VP-thought leadership and marketing at the IAB.
For some perspective, let’s compare these numbers not to other media channels, but to spending on the Iraq War. We spend $12 billion a month on that effort. The internet is big, but it’s not that big.
Few things are more irritating than a manufactured crisis intended to scare you straight — in this case, using the human tendency to rubberneck to guilt drivers into slowing down in less dire situations. Then again, few things are more provocative.
So how to you promote the opening of a new tower at Harrah’s hotel in Atlantic City? You hire hot models, have an artist paint their bodies and parade them around cities across the Northeast, of course.
LONDON – Direct marketing agency CMW has appointed global client management and CRM expert Claire Wright as client services director.
LONDON – Grand Marnier hopes to increase its seasonality by launching a cocktail called the Grand Espirit, in which the liqueur is a main ingredient.
(TrendHunter.com) W-41.com combines clothing and technology into a wearable, on-the-go link for any website. Each product has a unique logo printed on it that is linked specifically to your favorite website (your profile, blog or MySpace). Once you have downloaded the program on your phone, you can take a picture of …
LONDON – Cardiff City’s shirt sponsor, CommsDirect, claims to have turned down a £500,000 offer from an undisclosed Asian online gambling company for its advertising rights for tomorrow’s FA Cup final.
Tearing a page out of Dell’s playbook, Mazda’s latest spot features sinister robotic women with a minimalist sense of style.
We’d love to suggest how to Overcome Adbesity, but the people who
coined this disease seem to have a hard time explaining exactly what it is. But I’ve combed through
enough of their Web site to deduce that adbesity is a) an awkward portmanteau,
and b) the way large agencies rely on annoying, overpriced, synchronous ad campaigns that favor
profits over creative exposure of the product in question. If I’m right,
then the term is spot on. But current treatments appear limited to regular doses of juvenile,
sputtering rage at anything in a suit, and a vague nostalgia for an imaginary
heyday where advertisers were respectable artistes. So while this microsite by Connecticut-based
Outhouse Communication has a commendable message, the tone suggests that they despise the system not because of ideological differences, but because they weren’t
allowed behind the velvet rope.
—Posted by David Kiefaber
(TrendHunter.com) Other than a bowl of real, healthy fruit to eat, the fake fruit bowl as a decor item is so tacky most people would not contemplate having it in their homes. Even the better attempts at realism still fall far short of any artistic expectations. Until Anthony Biancaniello’s Art Glass Fruit, that is.…
(TrendHunter.com) When most of us think of stuffed animals, we think cuddly, cute, snuggly and lovable. For some designers have more twisted, less affectionate associations with the toys. Matt Kirkland tore open this series of stuffed animals to reveal the insides of them, showing what the inner workings of mechanica…
LONDON – Guinness has launched a press campaign to push the drink ahead of the start of the sporting summer.
This campaign from the The Evangelical Lutheran Church of Finland is trying to attract a new audience to the church. As visuals they have both a black Jesus, a female Jesus, a gay couple asking “what would Jesus do?” and a hippie-styled poster with the line “Jesse really digs ya man”
Kudos Ad Agency : TBWA\PHS Helsinki Oy
Mikko Torvinen (Art Director)
Antti Toivonen (Copywriter)
Tommi Laiho (Copywriter)
Ossi Honkanen (Art Director)
Sanna Sipola (Illustrator)
Johanna Paavilainen (Account Supervisor)
Merja Koskinen (Account Supervisor)
Jaana Haapala (Strategy Director)
Minna Helske (Planner)
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