LONDON – ITV fears a £300m drop in its TV ad revenue this year and is expected to reveal 500 redundancies tomorrow (4 March) following a near 20% slump in ad revenue in Q1.
Sometimes your eyes are burning and they become really red.
This print campaign is for eye drops are using the red nerves in the eyes to draw some flames, arrows or even a snake that reflect the pain in your eyes!
If you have some red eyes you can also learn how to clean them in 60 seconds […]
LONDON – This week’s Radio Times has 21 different covers with stars such as James McAvoy, Simon Pegg, Davina McCall, Girls Aloud and Ronnie Corbett, to mark 21 years of Red Nose Day.
LONDON – Fatboy Slim’s new band, The Brighton Port Authority, is trialling a new performance-based advertising model through its record label Southern Fried.
(TrendHunter.com) Photographer Gary Salter creates humorous visuals of people completely out of their element. His latest paradoxical work conveys a feeling you’re viewing some historical paintings.
Salter depicts an old…
Though it was not feted that much during the Academy Awards, Watchment is slowly proving to one and all that it is the movie worth watching. Watchmen doesn’t open until Friday, but Fandango is already seeing strong advance ticket sales for the film, comprising 61% of all sales on Fandango, the nation’s leading moviegoer destination.
Advance tickets for director Zack Snyder’s Watchmen are far outpacing advance tickets sold for Snyder’s previous movie, 300, at the same point in that film’s sales cycle. Dozens of midnight Thursday night showtimes for the film are sold out on Fandango, from Albany, Georgia to Dublin, California.
As a bonus, moviegoers purchasing tickets for Watchmen or Watchmen: The IMAX Experience on Fandango will receive a free download of bonus content on iTunes, including the first chapter of Watchmen Motion Comics plus a sneak peek of Watchmen: Tales of the Black Freighter.
(Source) Press
Join in the commemoration on the prevention of cruelty to animals with their new moniker, Go Orange for Animals. This April, the ASPCA(R) (The American Society for the Prevention of Cruelty to Animals(R)) will once again commemorate Prevention of Cruelty to Animals Month – an extremely important month for animals.
From its beginnings three years ago as a small grassroots adoption event in New York City, the ASPCA’s April celebrations have mushroomed into a nationwide celebration of the human-animal bond and the organization’s victories on behalf of animals.
The ASPCA will officially kick off the month on April 7 when iconic buildings and landmarks across the country such as the Empire State Building, Sears Tower and Niagara Falls will support the ASPCA’s life-saving work as they light up in its signature color and “Go Orange for Animals.”
(Source) Press
It looks like that this new offering from Walt Disney Studio Motion Pictures and IMAX Corporation, the Jonas Brothers is going to be the next big hit if initial numbers are to be considered.
The 3D Concert Experience grossed $765,000 in select IMAX(R) 3D theatres, posting a per screen average of approximately $15,000 during its opening weekend from Friday, February 27 through Sunday, March 1. The limited IMAX 3D engagement will continue to run through this Thursday, March 5.
“We’re happy that Jonas Brothers fans have a chance to experience this concert film in IMAX 3D,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The rollout of our digital IMAX projection system made this one-week IMAX run possible, and we are pleased that this flexibility enabled our partners at Disney as well as our exhibitor partners to have this special release for a week.”
This high-energy Walt Disney Pictures rockumentary 3D feature film event from director Bruce Hendricks (”Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour”), blends excerpts from the Brothers’ red-hot “Burning Up” concert tour, including guest performances from Demi Lovato and Taylor Swift. The film also includes exclusive behind-the-scenes footage, off-the-wall segments, a never-before-heard song (”Love Is On Its Way”), swarming fans and a lot of JB-style humor-giving fans never-before-seen insights into the lives of Kevin, Joe and Nick.
(Source) Press
(TrendHunter.com) NL Architects have designed the Taipei Performing Arts Center like a giant cube of Swiss cheese set over a public square, with the missing sections there to provide light and visual interest for the overall…
For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then…she met Kevin Federline and, well, things changed.
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Director: Luissandro Del Gobbo; Giovanni Settesoldi
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Yann Le Pape
Retoucher: Frederic Perrot
Producer: KA2
Country: France
Art Buying : Elena Mazzanti-Houel
Mulheres jovens e cheias de atitude estão na mira da nova campanha criada pela Crispin Porter + Bogusky para a Old Navy, uma das maiores lojas de departamento da América no Norte (EUA e Canadá).
Observando de primeira, a gente acaba achando ela meio “bizarra”. Sobre tanto, a campanha “The Supermodelquins” é um passo a frente no mundo do “marketing alternativo“.
Seu contexto é mostrar que os manequins das lojas Old Navy são, na verdade, celebridades dispostas a expor suas peças e acessórios. Tal ludicidade acaba gerando uma ligação emocional com as espectadoras.
O 1º vídeo que foi lançado pela campanha, fala um pouco da vida de cada um dos principais manequins. Reparem que cada um deles tem uma história de vida diferente.
Utilizando, basicamente, a internet e outras ferramentas virtuais para efetivar seus canais de comunicação, as “meninas” podem acompanhar o desenrolar da campanha através de um canal no Youtube, criado especialmente para ocasião.
O site oficial reporta as principais ofertas, seguindo a linha conceitual da campanha. É estendido por uma revista digital (semanal), em formato PDF, que trás as fotos de manequins com os últimos lançamentos e promos da Old Navy.
“The Supermodelquins” é tão audaciosa, que consegue chegar ao ponto de se “auto-viralizar” por tamanha chance que tem de ser uma campanha que choque e surpreenda todas as consumidoras e entusiastas dos Estados Unidos. E olha que não são poucas 
:: Com fonte do AdAge, The Denver Egoist e Ypsilon2
Advertising Agency: Promoseven (Country unknown! – please help)
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| THE ORIGINAL? Sony PSP – 2007 Source : Cannes Lions Archive Agency : TBWA\ (Spain) |
LESS ORIGINAL : Mc Donald’s coffee “Sort your head out” – 2008 Agency : DDB Stockholm (Sweden) |
| L’idée de droite est-elle un remix de l’idée de gauche? Bien sur l’inspiration vient du même jeu d’enfant que tout le monde connait. Mais ce qui est étonnant c’est qu’il est utilisé de manière très très similaire… |
Nouvelle vidéo conçue par l’artiste Versa en provenance d’Ukraine. Un travail personnel entièrement réalisé avec le logiciel After Effects, sous la forme d’un hommage et clin d’oeil aux magnifiques exemples de Pierre Michel. A découvrir en HD dans la suite.
Hearing that giant consumer brand Sony has been filming experimental musicians to promote its line of Walkman digital music devices seems to make perfect sense to these American ears.
(TrendHunter.com) Cosplay usually involves loading up on lots of costume. Here are some inflatables that allow lots of skin to breathe and be exposed, if that’s your thing. I can’t imagine what it must be like to have a…
Coup de projecteur sur Marc Adamus, photographe de paysage sauvage avec des clichés uniques qui délivrent une atmosphère plein de vie. A noter les cadrages, couleurs et contrastes à couper le souffle. Plus d’exemples à découvrir dans la suite.
Le drame visuel et le génie artistique de ses photographies sont nés d’un oeil intelligent, pour les nombreuses humeurs de la nature, et d’une passion de toute une vie pour les régions sauvages.
Click Image To Enlarge
Ad Agency: Leo Burnett, Beirut, Lebanon
Creative director: Chermine Assadian
Art Directors: Manal Naji
Copyrighter: Alex Kent
Via [ mediaME ]
LONDON: Hugh Fearnley-Whittingstall’s ‘Chicken Out!’ campaign has announced the winner of a design competition to create a new label proposal for Tesco’s standard reared chicken.
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