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Ad Agency: Leo Burnett, Beirut, Lebanon
Creative director: Chermine Assadian
Art Directors: Manal Naji
Copyrighter: Alex Kent

Via [ mediaME ]

Agency: Deepak Advertising, Indore, India
Creative Director: Vahid Khan
Copywriter : Sampda Pradhan
Copy: 17 Trees Are Crucified Everyday To Produce One Tonne Of Paper.
Stop This Capital Execution.
Awake. Save Paper. Save Nature.

To many, this sports drink brand may seem unfamiliar. Maybe its because this brand crashed spectacularly a few years ago in beer and juice ventures. However, they are back for another shot at big-time business. The venture is spearheaded by Frank D’Angelo.

D’Angelo announced yesterday one of his old companies is relaunching “Cheetah Power Surge,” a non-caffeinated energy drink, for distribution in unidentified convenience stores and national grocery chains.

Cheetah gained notoriety when D’Angelo and disgraced sprinter Ben Johnson appeared in TV commercials promoting the drink.

(Source) The Star.com

The Goldstein Group makes a comeback, providing a big sigh of relief to brand managers who are really having a hard time building up their brands. Supermarket seductress Terri Goldstein is back since splitting off from IQ, the renowned New York branding firm Goldstein co-founded in 1995. The visual brand strategist has been hard at work developing a different kind of brand: her own.

A mid-sized team of packaging experts helmed by Goldstein and chief creative Darcy Bolker, The Goldstein Group is now open for business. Specializing in restaging iconic brands for today’s ever-changing market, the firm draws upon a combined 30 years of experience to navigate every phase of the branding process – from strategy to design to production. And by consisting of eight employees rather than 80, The Goldstein Group is well-equipped for these lean times.

(Source) PRWeb

Starbucks follows a certain protocol for customers as far as serving their drinks. Ideally the protocol is as follows:

• Order Your Drink
• Pay for your Drink
• Get the Receipt
• Wait for your Drink to be done

Now along that line comes the need for a receipt. It is normally issued after you pay for your order. Normally, these receipts were not given much attention but apparently today, you need to keep it before you get your drink.

A new policy at the UT’s Starbucks locations is requiring customers to show their receipts in order to get their drinks.

Mary Leslie Patterson, marketing director of University of Tennessee campus dining, said the new policy was implemented at campus Starbucks locations in early February. Starbucks employees were noticing that some customers weren’t getting the drinks they ordered because someone else took them.

(Source) Tennesse Journalists

(TrendHunter.com) Self-described as the lovechild of “Tank Girl” and Cindy Lauper, Sarah Sitkin’s photographs are sure to elicit a reaction. It might be the discomfort of feeling like a total creepster voyeur, but at least…

(TrendHunter.com) As we reported earlier, Gisele Bundchen is on the new cover of Spanish magazine DT Platinum. But it turns out that the cover shot is a recycled image of Gisele Bundchen from an editorial that ran in V…

De très belles illustrations sont à découvrir sur le portfolio de l’artiste Ben Tour, originaire de Vancouver. L’aquarelle lui permet des portraits pleins de vie, dont la spontanéité rappelle parfois celle d’un croquis sur le vif.

After the tragedies that she had experienced some months back, diva Jennifer Hudson has finally opened up. Hudson has been mum about the October killing of her mother, brother and 7 year old nephew but apparently she seems to have learned to go on.

“To me, the biggest notes and the longest notes are the easiest notes,” she said. “It’s just like I’m glad that I made it to the end of the song. That’s how I am. OK, I got this now, I’m home. I’m going home now.”

William Balfour, the estranged husband of Hudson’s sister Julia, is accused in the triple homicide of Hudson’s relatives. Balfour has pleaded not guilty.

(Source) Yahoo

(TrendHunter.com) Top model Gisele Bundchen was snapped for the cover of DT Magazine’s Platinum issue with a new piercing. We know that Bundchen has multiple ear piercings and a navel piercing, but in her sizzling DT Magazine…