Voici un téléphone destiné aux aveugles et intitulé B-Touch. Un concept original pensé par le designer Zhenwei You. Il intègre un écran tactile en braille, un système GPS, une identification des objets ainsi qu’une écoute des texte par une voix de synthèse. Visuels et vidéo dans la suite.
LONDON – The social networking site MySpace is to cut its workforce by 30 per cent as part of an evaluation of its global operations.
LONDON – Today’s round-up of the biggest business stories.
LONDON – Continued threats to the newspaper industry could lead to half of local papers closing within five years, MPs were warned yesterday.
LONDON – MySpace has announced plans to cut about 30% of its US workforce, which accounts to around 400 people.
LONDON – Nestlé’s petcare business, the Purina PetCare Company, has appointed CHI & Partners to handle its Purina Pro Plan ad account following a competitive pitch.
“Shoulda used Vicks. NyQuil is #1 pharmacist recommended. Available at your local supercenter.”
Advertising Agency: Saatchi & Saatchi X, Springdale, USA
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland
Released: December 2008
AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public’s contributions. This Y&R Portugal poster that is made of “your turn” tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.
Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
Released: October 2008
“No need to go to war zones to bring back pictures! During the latest conflicts in Iraq, Ossetia and the Gaza Strip, images were censored and distributed at the discretion of the military, while some war zones were even completely prohibited to reporters. See more than what the military wants you to see. Support Reporters Without Borders.”
Advertising Agency: Saatchi&Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Vincent Berard
Copywriters: Eric Auvinet, Vincent Berard, Amy Hollier
Illustrator: Paul Chan
Released: 2009
LONDON – A TV ad for Diet Coke starring the Welsh songstress Duffy riding a bicycle without a helmet has escaped a ban by the Advertising Standards Authority.
LONDON – A TV ad for Rimmel London featuring the supermodel Kate Moss has escaped a ban by the Advertising Standards Authority.
LONDON – A TV ad for Zovirax cold sore treatment, by Ogilvy, claiming that “nothing works faster” has been pulled by the Advertising Standards Authority.
LONDON – EBay has agreed to introduce restrictions on how coupons are sold on the site in an attempt to combat fraud and misredemption.
Reprenant le design et le look des Nike Air Yeezy, la marque Reebok vient de lancer ces 2 nouveaux modèles pour la collection été 2009. Beaucoup de style et une double couleur rose & violette des Ex-O-Fit, disponible exclusivement chez les détaillants Reebok.
Is no news truly good news? A common phrase, it reportedly stems from King James I of England, according to Dictionary.com. The phrase, by definition, means, “Having no information means that bad developments are unlikely, as in I haven’t heard from them in a month, but no news is good news.” Or, it could mean they were eaten by lions.
Today, no news is better than most news, especially for the ad industry. The current trade news has been built on lay-offs, agency closings, and executive shake-ups. Unfortunately, there are not enough agencies deeply imbedded into the economic flow of the US Economy to warrant a government bail out…unless a catchy new “American” jingle will help the United States re-brand; The National Anthem doesn’t seem to get much respect or on-air play these days, other than leading off sporting events.
Scanning from publication to publication, news of the economy is built on both optimistic and pessimistic outlooks, the simplest method for stating, “We really don’t have a clue at this time regarding the length, or lasting effect, of the current economic conditions.” If there is nothing to say, then quit writing about it.
Today, PricewaterhouseCoopers (PwC) announced that the economic freefall is far from over:
“…[PwC] not only don’t see a recovery soon but actually think ad spending will continue sinking, such that by 2013 it will be below where it was last year, at $174 billion versus $189 billion. That’s a decline of 1.7 percent per year. Global spending will sink even more.”
Foreboding news. Yet, it’s not the economy being singled out as the root cause; rather, the report states that the switch to digital, due to measurability and targetablity, will rise above media seen as ineffective and inneficient.The usual suspects, newspaper and magazines, are likely to take the largest losses. However, the PwC report mentions television as a declining resource.
The internet will continue to grow as an ad medium, according to the report. “The internet’s share of
total U.S.ad revenue will rise to 19 percent in 2013 from 13 percent in 2008.” Which leads back to the original question: “Is no news good news?”
The answer? No news can be fantastic news for some mediums, while the same silence signals the death knell for others.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
Não é nenhum segredo que os jogos se tornaram ainda mais populares entre os consumidores que procuram maneiras de se divertir durante a recessão, principalmente nos Estados Unidos.
Uma recente pesquisa da PricewaterhouseCoopers sugere que publicidade em games crescerá, anualmente, cerca de 13% durante os próximos cinco anos.
A publicidade em games, que gerou USD 30 milhões na América do Norte em 2004, vai chegar a USD 886 milhões este ano e saltar para USD 1,4 bilhões em 2013, segundo a PwC.
Embora a Nintendo ainda não permita publicidade em seus jogos, de acordo com a PwC, a Sony começou a permitir a publicidade em alguns jogos durante meados de 2008. Já a Microsoft tem colocado anúncios em seu Xbox 360 há algum tempo, e abre cada vez mais espaço para este tipo de plataforma. Bons ventos fluindo neste mercado. E muito do mérito se deve ao IAB (Interactive Advertising Bureau) que está sempre analisando, pesquisando e apresentando métricas e guias sobre o universo interativo. Dias atrás eles anunciaram um novo guia de regras especial para a ferramenta In Game Ad. Nossa missão é torcer para que essa tendência chegue o mais rápido possível e com mais força aqui no Brasil.
(TrendHunter.com) For those of us who burn in 10 minutes after being exposed to the sun (ME!), this is probably not for you (OR ME!). Tan the Man is a male fashion wonder dressed only in his tighty whiteys.
Janine Rewell…
(TrendHunter.com) MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further.
The campaign features ads with both male and female goodies, with…
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