I am bored with their flashmob!!! Now this new video is a fake flashmob at the swimming pool.. "Life’s for sharing" Advertiser: T-Mobile Agency: MUW Saatchi & Saatchi Creative Director: Rasto Michalik Creative: Milan Bielik; Denisa Pajkosova; Mario Poor; Peter Rajcak; Ivo Zemanovic […]
A group of young teenagers at the gym are facing an embarrassing situation in front of young girls in this video. Advertiser: MTV
Microsoft launched two “Hulu-esque” online TV spots this week 
that star Dean Cain, the actor known as Superman from the TV series “Lois & Clark.” The spots are a bit surreal, much like the Hulu commercials that have were released earlier this year. The two spots, named F.O.M.S. (Fear Of Missing Something) and S.H.Y.N.E.S.S. (Sharing Heavily Yet Not Enough Sharing Still), are in support of Internet Explorer 8 (IE8), released in its final version on March 19th of 2009.
It’s unclear if Microsoft is experiencing low download rates for IE8, or are simply running the spots to support the new software in a more competitive environment. The IE8 browser is chock-full-o-features that include new malware protection, a discrete browsing mode (for those that need to hide their searches) and greater tab control. One of the best features is that when the browser crashes, it only restarts that particular tab, leaving the rest of the tabs operating normally. However, there are problems with IE8, such as it has to run in “compatibility mode” to read a majority of websites, and it is not as fast as the sparsely-featured Google Chrome browser.
The ads do nothing to dispel these irregularities, and instead are somewhat humorous takes on personal browsing habits. Both of the spots are featured on YouTube, as well as below. F.O.M.S features a woman frantic over missing a bid on EBay, while S.H.Y.N.E.S.S. enables people that send crap over the internet to send it faster using one of IE8’s accelerators. (great…)
The campaign, if it can be called such, is masquerading as a set of PSAs that are promoting BrowserfortheBetter.com, which is a landing page devoted to the new browsers. What’s great about downloading IE8 from this page is that for every download, Microsoft will donate eight meals to Feeding America, the nation’s leading domestic hunger-relief charity.
Whether a humanitarian effort or a sales ploy to get the browsers downloaded, the result is the same: food for the hungry. And for this, Microsoft deserves recognition.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links:linkedin.com or twitter.com.
Client: Toyota Spain
Project: iQ Launch
Agency: Tiempo BBDO Madrid
Creative director: Alberto Jaén
Writer: Alberto Jaén
Art Director: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
Account Supervisor: Eduardo Pajuelo, Manuel Taboada
Exposure: Print campaign
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(TrendHunter.com) Hairy body art sounds scary, and for some people, this type of chest and back hair grooming truly is frightening.
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Lá na Suécia, a Kex, uma marca de chocolate da empresa de doces Cloetta, é conhecida por se posicionar como um produto bom para ser consumido em momentos de diversão. E para fixar isso, a Kex lançou seu próprio Google “fun”. O serviço online de busca encontra apenas resultados cômicos e divertidos, através de um filtro (devem acrescentar a palavra “fun” ao lado de todas as que são digitadas pelos usuários. Será?). Não é uma p**** estratégia, mas segundo fontes, são poucas as marcas de doces suecas presentes na internet, o que ajuda a Kex a atrair um grande número de usuários/consumidores locais para este novo serviço virtual. Mas muito depende também de como é feita a divulgação do site, seja online ou offline. A criação é da DDB Stockholm.
:: Go-o-gla
Um dos grandes projetos interativos do último ano é praticamente unanimidade. Pelo menos entre os publicitários, é claro. “Hotel 626″, produção da Goodby, Silverstein & Partners para Doritos, é mais um que consta na lista de barbadas em Cannes Lions 2009, que começa na próxima segunda-feira.
Você certamente já conhece o site, e agora pode assistir o video-case do projeto inscrito nos festivais. Segundo a agência, mais de 2.5 milhões de pessoas, de 136 países, acessaram a experiência online proporcionada por Doritos.
Doritos | Hotel 626 Case Study
O primeiro browser com realidade aumentada e, como já diz o nome, no mundo real.
Post originalmente publicado no Brainstorm #9
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MINNEAPOLIS (AdAge.com) — One of the more perplexing pop-culture paradoxes is the inversion of seasonal escapism. Because just when winter's dark moods could use some lighter media, the bleak winter landscapes are matched by bleak feature films, with a crammed calendar of December dramas leading up to January's announcement of Academy Award nominees. Conversely, when temperatures and spirits soar in summer, it's time for blockbusters and beach reading. TV, it seems, is no different, as Tuesday's and Wednesday's broadcast and cable schedules show.
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Kimberley Vlaminck…
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This time of year, on college campuses across the country, graduates are listening to speeches about success. But I think now is also a good time to listen to the advice of pioneering 20-somethings who decided to take roads less traveled and produce disruptive ideas.
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Although PR firms haven't historically been in the business of buying media, the growth and conversational impact of online search means they should reconsider, argues Ketchum's Gur Tsabar.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
