Digital Agency Sapient Buys Nitro in $50 Million Deal

NEW YORK (AdAge.com) — In a rare instance of a digital agency purchasing a traditional ad network, Sapient has struck a $50 million cash and stock deal to purchase Nitro Group. The merged company will be redubbed SapientNitro.

No Responses to “Digital Agency Sapient Buys Nitro in $50 Million Deal”

Post a Comment