MINNEAPOLIS (AdAge.com) — OK, "Grey's Anatomy" fans, spoiler alert! Maybe you thought you had to wait until September's season premiere, but after last May's dramatic denouement, the fates of two key characters have been revealed: According to a Reuters report, Katherine Heigl (Izzie Stevens) will be back. But her co-star T.R. Knight will not. So the show hung onto one star in the off-season; too bad it can't do the same with viewers.
Toward its goal of creating “social advertising that actually makes a difference,” Osocio sent us what looks like a hand-drawn print in which grinning creatives in suits stand around bearing trophies while people around them starve and emaciate.
McDonald’s and Twentieth Century Fox are running a global summer campaign for the film Ice Age: Dawn of the Dinosaurs.
LONDON – Brother Europe has tied up with Sony Pictures to launch Ghostbusters-themed promotion for the manufacturer’s ink cartridge range.
Productivity isn’t always about the next “Got Milk?”.
D’excellentes idées sur le dernier video-clip de la chanteuse Lily Allen, sur son nouveau single “Fuck You” extrait de son deuxième album “It’s Not Me, It’s You”. Une réalisation et une post-production réussie par Arnaud et Clement à découvrir dans la suite.
NEW YORK (AdAge.com) — Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009.
LONDON – Setanta, the troubled pay-TV sports broadcaster, has not yet made a crucial rights payment to the English Premier League and faces a race against time to meet a payment deadline later today (19 June).
LONDON – WPP-backed outdoor website Signposter.com has added its first pre-packaged campaigns for advertisers to its website.
LONDON – Global Radio’s 95.8 Capital FM has partnered with Royal Mail for a week-long, five-figure campaign on the Johnny and Lisa breakfast show from Monday (22 June).
Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009
On the way to the Mullen new office open house party in Boston, we sampled some radio, a medium we haven’t listened too much in years.
LONDON – The newly knighted ex-agency boss Chris Powell is to chair the two bodies that bankroll the ad industry’s self-regulation system.
À primeira vista pode parecer um daqueles vergonhosos painéis “interativos” que a Globo utiliza em seus programas, mas basta olhar um pouco mais a fundo para perceber que a utilidade é bem maior. Bem, pelo menos para quem for para Cannes Lions na semana que vem.
Criado e produzido pela Schematic, o painel é gigante, inteligente e multiusuário, trazendo a programação completa do festival, mapas 3D e informações de lugares próximos, como bares e restaurantes. Chamado de Touchwall, a tela permite ainda que os visitantes marquem pontos de encontro e troquem informações via email.
Uma maneira tecnológica e semântica de acompanhar eventos com uma programação tão extensa. E claro, um mimo só para quem tem 4 mil euros para gastar em seminários e palestras.
| Via Inspiration Room
Post originalmente publicado no Brainstorm #9
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LONDON – Advertisers could gain an affluent, engaged and highly targeted audience if newspaper websites introduce subscription charges, according to experts.
LONDON – The London Evening Standard has struck a content-sharing deal with the New York Daily News, allowing the two to share editorial in print and online.
LONDON – Eat Seasonally, the campaign backed by companies including Sainsbury’s, Tesco and Waitrose, has sponsored a humorous short film aimed at raising awareness vegetable food miles.
Advertiser body ISBA is to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.
I know. I know. The NBA finals are over and Kobe is in bed cuddling his trophy but I had to post this funny Nike Basketball commercial that played throughout the finals. When we talk about building true affinity for brands we must emotionally tap into consumers and truly engage them not just our numbers, research, and spreadsheets. In the onslaught of meaningless buy my product fodder, this spot stands out for all the good reasons.
I have heard sports lovers and not so sports lovers talk about “that funny Nike Basketball commercial”. Ahhhhh cooler talk, marketing heaven–and isn’t that what we all want?
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
