Each year at this time, agencies send out holiday cards to their partners and clients to thank them for another year of business and show off their creativity in the process. Some are straightforward cards while others are charitable efforts and others multimedia explorations of creative cheer. The following efforts are a sampling of what…
As part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…
Plenty of accounts changed hands over the past year as brands looked to invigorate their creative outputs. In fact, a few multibillion-dollar accounts highlighted the year’s moves, several of which came after long runs with previous agencies. Consolidation helped nail the wins for several big accounts, as Coca-Cola, Mercedes and Home Depot all aligned media…
Over the past year, environmental sustainability has become one of the most discussed issues in advertising, marketing and media. Whether it’s new allegations of greenwashing, commitments to climate goals or innovations to make a lower-energy, lower-waste existence more possible for the people who live on this planet, it’s undeniably the most pressing issue of our…
The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
A new edible brand in Massachusetts called Bubby’s Baked cooked up “the world’s largest cannabis infused brownie,” a gooey 850-pound confectionary throwback with enough THC–20,000 milligrams, to be exact–to medicate the population of Provincetown and a few other cities combined. Weed brand Smarty Plants, meanwhile, built an entire content world on its website and packaging,…
As part of Adweek’s Year in Review coverage, we asked the television industry’s key movers and shakers to reflect on the past year. On Monday, TV’s top execs looked back on the most important thing they learned in 2021. Today, we talked to TV ad-sales chiefs and buyers about how the marketplace has evolved this…
A year ago, experts weighed in on what was to come in retail and ecommerce in 2021–and it turns out they mostly got it right. They couldn’t, of course, have foreseen a container ship would get stuck in the Suez Canal for nearly a week and wreak havoc on global trade. But they did accurately…
While the TV industry did not have to weather the prolonged Covid-related production shutdowns and the major, streaming-focused reorganizations that it saw in 2020, it has still been another wild year. Between the accelerated migration to streaming and continued pandemic pitfalls, 2021 provided more than its share of challenges–and we wanted to hear from the…
As 2021 comes to an end, Big Food remains on solid ground. “The biggest surprise this year is that consumption of packaged foods remained elevated despite mobility returning and food-service establishments regaining customers,” said Robert Moskow, a senior analyst at investment bank Credit Suisse. Part of this is due to the same trends that fueled…
After highlighting the year’s 10 best TV shows, it’s now time to praise the new 2021 series that bravely charged into the glut of linear and streaming content and still managed to break through and make their mark with audiences. That was particularly tough task this year, as these newbies were forced to navigate Covid-19…
This was the second consecutive year where pandemic-related production delays kept many of the previous year’s best shows from releasing new episodes (including The Mandalorian, Ramy, Better Things and Better Call Saul). But the new and returning series that did make it on the air this year more than made up for their absence, leading…
The business world’s enthusiasm for artificial intelligence has been building towards a fever pitch in the past few years, but those feelings could get a bit more complicated in 2020. Click here to read more. Despite investment, research publications and job demand in the field continuing to grow through 2019, technologists are starting to come…
Gen Zers–who count the Parkland kids, Greta Thunberg and Zendaya–are intriguing to the rest of us. Throughout the year, Adweek dedicated coverage to understanding the next cohort of consumers: from an infographic to visualize their phone habits, a podcast dedicated to their entrepreneurial rise and a video series featuring 18 Gen Zers addressing our most…
Several beloved, long-running shows took their final bows last year, including Game of Thrones, The Big Bang Theory and Veep. But 2020 looks to be just as packed with high-profile series finales. Here are the shows that have already announced their exits for this year: Arrow Arrow (The CW) The show that launched The CW’s…
For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers’ daily lives and shopping habits. And this past year was no different. Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction–and occasionally dogs–won the marketing game. Of that messaging, video–particularly those with memorable…
We’d all like to be able to predict the future, but some long-range forecasts are a matter of life and death. Imagine your doctor could predict that you’re going to have a fatal heart attack five years before it strikes. Or suppose they could, in just 30 seconds, spot that you’re at risk of irreversible…
It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave of disruption that’s likely to shakeup technology, media and advertising. Here are my…
Just when you think we’ve hit peak brand, something new comes along. This year, some brands went public, like Beyond Meat–and some almost did, like WeWork. A few rolled out buzzy new products, some of which were so popular they sold out of them, such as Popeyes and its famed chicken sandwich. Consumers said goodbye…
Click here to read more. This year was a great one for some. At Adweek, we celebrated our 40th anniversary. And 2020 will be a good year for independent agencies, and some of the best tv will return. On this year’s final episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Nicole Ortiz…
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