There’s a reason why all the digital platforms and tech giants are prioritizing TV. It’s a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion. But brands need their marketing dollars to work harder. They are working with fewer, more strategic partners, and driving performance and results is as…
Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, Stella Artois partnered with Water.org to bring clean water to developing countries, and UPS helped…
It’s been a volatile year for media and marketing professionals. With industry threats like Facebook’s privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU, 2018 has been anything but predictable. Even in an age filled with constant digital disruption, one trend remains clear: Content is here…
The audio revolution is here and in full swing. From morning news updates to afternoon podcast sessions, audio content is playing an increasingly larger role in our everyday lives. This comeback has also brought opportunities for audio advertisers seeking to target and engage with listeners. As we approach 2019, now is a great time to…
When it comes to influencer marketing, is small beautiful? That’s what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of under-the-radar social media figures to drive outsized impact on awareness and consideration. With audiences numbering in the low thousands, these…
Social networks may be the bedrock of modern digital marketing, but they also got rattled by high-profile tremors that left ominous cracks in the foundation this year. Major players like Facebook and Twitter, which both faced seemingly ceaseless pressure in 2018 over issues like privacy and hate speech, were only one aspect of the digital…
Ad industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business’s biggest names–both people and organizations–exited stage left in most unspectacular fashion. Don’t worry. Advertising will be here, in some form, as long as we…
In the worlds of television and streaming video, it was a year of evolution and experimentation–but not just among the old-school media companies you might expect. Streaming services faced their own challenges in an increasingly competitive landscape. YouTube fought the uphill battle to convince viewers that it has a service worth paying for in YouTube…
Do creative agencies bloom in adversity? They might, if 2018 is any indication. Despite it being a rocky and often chaotic year for the agency world, 2018 saw an astounding range of strong creative ideas–as illustrated by our Top 25 ads of the year. So what resonated with Adweek readers? Here’s a look at our…
It’s fair to say 2018 was not the smoothest year for ad agencies, which faced existential threats and staffing controversies. Even agencies that avoided their own public drama faced the potential of getting swept up in high-profile issues like the resignation of Papa John’s founder John Schnatter amid accusations of racist comments (reportedly made during…
Even as holding companies continue toward an uncertain future, it was the “big six” over the somewhat seemingly more stable independent agencies (in the U.S., anyway) that prevailed in some of the most significant account reviews of 2018. “A number of large global creative and media businesses that left independent operating agencies were won by…
Asking an agency to pick its favorite 2018 work from its own catalog is a pretty easy task. Slightly more daunting, however, is asking one to select the best ads or campaigns other agencies created throughout the year. There are thousands to choose from and, in 2018, there was a wide range of opinion on…
We’re nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey…
pobject height=”344″ width=”425″param name=”movie” value=”http://www.youtube.com/v/btdFUUAZ2GQamp;hl=enamp;fs=1amp;ap=%2526fmt%3D18″/paramparam name=”allowFullScreen” value=”true”/paramparam name=”allowscriptaccess” value=”always”/paramembed allowfullscreen=”true” allowscriptaccess=”always” height=”344″ src=”http://www.youtube.com/v/btdFUUAZ2GQamp;hl=enamp;fs=1amp;ap=%2526fmt%3D18″ type=”application/x-shockwave-flash” width=”425″/embed/object
/ppIn the end, it wasn’t even close. This gory/comic spot for emEvil Dead the Musical/em, by Saatchi amp; Saatchi in Toronto, has bloodily sauntered off with the title of AdFreak’s a href=”http://adweek.blogs.com/adfreak/freakiest-ads-of-2008/”Freakiest Ad of 2008/a, after collecting 49 percent of the vote in the four-way final. Converse’s KissingWithRoss.com came in second, with 22 percent. The Dutch Socialist Party and Doritos rounded out the top four, with 18 percent and 11 percent, respectively. The emEvil Dead/em spot is a worthy successor to the emDexter/em viral that a href=”http://adweek.blogs.com/adfreak/freakiest2007/”won our contest last year/a. So, congrats to Saatchi. To see all of this year’s 32 freaky finalists, a href=”http://adweek.blogs.com/adfreak/the-32-freakiest-ads-of-2008.html”click here/a. brbrem—Posted by Tim Nudd /em/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~f/Adfreak?a=VQpPO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=VQpPO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=IrnrO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=IrnrO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=GNT4O”img src=”http://feeds.feedburner.com/~f/Adfreak?i=GNT4O” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adfreak/~4/494221172″ height=”1″ width=”1″/
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
