Hasta La Creative!

In case you weren’t feeling quite old enough today, the classic Michael Jordan vs. Looney Tunes drama Space Jam will celebrate its 20th anniversary next November.

But Nike’s newest ad, created by Wieden+Kennedy New York and starring Los Angeles Clippers forward Blake Griffin, is a fresh — and pointed — reminder of the 1996 film. 

“The Dunk to End All Dunks” doesn’t feature Jordan himself (though the classic Nike Air icon does get a passing nod), or alas, Bill Murray. But it does star one Marvin the Martian, who seems to think that the universe is only big enough for one “Earth-shattering” dunk master.

While Marvin has his share of space-age toys to help him reach the rim despite his diminutive three-foot frame, Griffin has his own secret weapon. Naturally, it’s a brand new pair of Jordan Super.Fly 4 sneakers, which launch this week.

The original Space Jam was the highest-grossing basketball film in history, having earned more than $90 million domestically in 1996 dollars (sorry, Hoop Dreams). So, the question follows: is a Space Jam 2 in the works? 

Warner Brothers strongly hinted at a “yes” by filing several new trademarks for the Space Jam brand in June, mere weeks before the studio announced a new “content creation partnership” with Jordan’s natural successor, LeBron James. The deal between James’ SpringHill Entertainment and the Warner Bros. family includes plans for “TV, film and original digital programming.“

LeBron recently proved that he can act by stealing several scenes in the Amy Schumer vehicle Trainwreck, and his company has already produced a TV doc series, a digital-only reality title, a “scripted drama on Starz” and an unnamed NBC prime-time game show.

When asked whether he would star in a potential Space Jam sequel during a Twitter Q&A last month, James teased fans with a “we’ll have to wait and see,” which could very easily mean “of course I will.”

Nike isn’t quite as shy. Along with this new campaign, the footwear giant created a microsite naming Marvin the Martian as a member of its extended family of athletes/spokespeople and tracing his plans to use the power of the Super.Fly 4 to destroy that “troublesome little planet” we call Earth once and for all (complete with his own merchandise). The inaugural ad for the new Air line was also directed by Jon Favreau of Iron Man fame, who might just be the perfect Hollywood lifer to helm a new big-budget basketball flick.

And what about Blake Griffin? He isn’t just Nike’s new spokesperson: he’s also performed at Hollywood’s Laugh Factory and made appearances on nearly every late-night show. At the very least, he should have a supporting role in a franchise that he calls “a big part of my life.” Right, Charles Barkley?

Even if the sequel doesn’t come to pass, get ready to see the Space Jam name and logo on everything from “comedy and/or drama features” to “lithographs,” “mounted and/or unmounted photographs” and “printed patterns for costumes, pajamas, sweatshirts and t-shirts,” according to the trademark filings. And per the Martian himself, we can expect more Blake-and-Marvin ads from W+K to launch before opening night.

This is just the beginning, Earthlings! -Marvin

— Jordan (@Jumpman23) August 2, 2015

CREDITS

Client: Jordan Brand   
Advertising agency: Wieden+Kennedy New York
Executive Creative Directors: Jaime Robinson, David Kolbusz   
Creative Directors: Jimm Lasser, Gary Van Dzura, Mike Giepert   
Art Director: Jed Heuer   
Copywriter: Al Merry, Laddie Peterson   
Producer: Alison Hill   
Assistant Producer: Kristen Johnson, Lisa Delonay   
Head of Integrated Production: Nick Setounski   
Account Team: Jerico Cabaysa, Jonathan Chu   
Media Team: Karlo Cordova, Justin Lam, Branden Bouvia   
Strategic Planner: Stéphane Missier    
Project Manager: Sunjoo Ryou   
Business Affairs Team: Sara Jagielski, Sonia Bisono, Carolina Hernandez, Lindsey Timko 
  
Production Company: Pacific Rim Films   
Director: Jon Favreau   
Executive Producer, UPM: Annie Johnson   

Editorial Company: Arcade Edit   
Editor: Geoff Hounsell, Will Hassell   
Executive Producer and Managing Partner: Damian Stevens
Executive Producer: Nicole Visram      

Visual Effects Company: The Mill, New York   
Executive Producer: Zu Al-Kadiri, The Mill   
Producer: Katie Kolombatovich   
Shoot Supervisor: Westley Sarokin and Ed Boldero   
Creative Director: Westley Sarokin  

Animation: Warner Bros Animation   
Producer / Director: Spike Brandt   
Line Producer: Monica Mitchell   
Animators: Spike Brandt, Dale Baer, Dan Haskett, John McClenahan, Jeff Siergey, Neal Sternecky, Bill Waldman, Dean Wellins   
 
Music Company: tonefarmer   
President/Partner/Producer: Tiffany Senft   
Founder/Composer: Raymond Loewy   
Composers: Jared Hunter, Sam Skarstad, Raymond Loewy   
Sound Designer: Jimmy Harned   
Production Manager: Elizabeth Munoz 

Mix Company: Sonic Union

Superman turns 75 this year, so Warner Bros. commissioned Man of Steel director Zack Snyder and animator Bruce Timm to put together a short cartoon recapping Superman's career in comics, TV and movies. In about two minutes, we see the Man of Tomorrow throw cars, punch through airplanes, fly through traffic irresponsibly, get punched in the face by Muhammad Ali, wear his underwear over his pants, fight Bizarro, get sort of killed by Doomsday and do a whole bunch of other stuff that you can learn more about in The Hollywood Reporter's blow-by-blow analysis. Kudos to the creators for incorporating all the different eras of art styles, not to mention working through all of DC's continuity issues to the point where Superman's byzantine back story actually seems coherent. 

Só hoje, depois de ver o primeiro trailer de “A Origem” (Inception) que mostra alguma coisa, ainda que não fazendo o menor sentido, descobri que a Warner Bros. está liberando informações sobre o filme através de uma campanha viral.

Foi com o site Mind Crime que o poster do longa dirigido por Christopher Nolan foi revelado. Em um mini-game, você deve construir um labirinto que se transforma em ruas de uma metrópole, e depois fugir de seus perseguidores. Um clima de paranóia pertinente ao filme.

O detalhe é que esse é apenas o primeiro de quatro desafios, sendo que os outros ainda estão fechados. Ainda que em um proporção bem menor do que fizeram com “Batman: O Cavaleiro das Trevas”, também dirigido por Nolan, “A Origem” promete mais ações online e misteriosas até a estreia do filme, prevista para 16 de julho nos EUA e 6 de agosto no Brasil.

Post originalmente publicado no Brainstorm #9
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A sequência de abertura de “Watchmen”, filme baseado na histórica HQ de Alan Moore e Dave Gibbons, vem sendo comentada com destaque pelo público e crítica especializada.

Produzida pelo estúdio yU+Co, com supervisão de Zack Snyder, os créditos iniciais, além da beleza plástica e carga emocional para quem já é familiarizado com os quadrinhos, resolvem um grande problema do diretor: resumir em cinco minutos e meio uma parte essencial da história.

Ao som de “The Times They Are A-Changin” de Bob Dylan, vemos o auge e decadência dos Minutemen, além do contexto histórico que seguiremos pelo resto do filme. Uma outra maneira de contar uma história alternativa de “Watchmen”, a HQ dentro da HQ, foi lançar uma animação direto em DVD.

Leia mais sobre “Watchmen” no Brainstorm #9.

| Via IGN

Mais uma da Warner Bros. para promover a adaptação de “Watchmen” para o cinema. “6 Minutes to Midnight” é um trailer interativo com mais de 10 minutos de duração.

Através do Teste de Rorschach você deve descobrir elementos que fazem parte dos personagens e da história. A cada acerto, conteúdo exclusivo do filme vai sendo revelado.

Rorschach (não o psiquiatra suíço) é um dos personagens centrais de “Watchmen”. As manchas de sua máscara mudam constantemente, de acordo com o que ele considera sua verdadeira face.

Simples e divertido, vale a visita ao trailer interativo “6 Minutes to Midnight”. Mais sobre as campanhas de “Watchmen” aqui no Brain#9.

| Via ComingSoon