Hasta La Creative!

Apparently, the power of online advertising has been so far restricted and acknowledged only by the people who are in the United States and the United Kingdom. While online advertising and Internet marketing is rampant in the world today, it is really out of curiosity that countries such as the Philippines has not adopted such a tactic.

I call this funny for the fact that most of the Internet marketers in the world today come from the Philippines and India. While they are serving countries abroad through telecommute jobs, it makes you wonder why their point of origin does not know what it is missing.

“There is still a huge potential in the Philippines when using the Internet for marketing and advertising campaigns. All that is needed is that they are informed with the methods and tools that can be used by local advertisers and marketers,”

(Source) Philippine Daily Inquirer

Technorati Tags: advertising, Philippines, United States, United Kingdom, Internet marketers, online, telecommute jobs

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Art Director: Dave Masterman
Photographer: James Day
Typographer: Kylie McLean
Copywriter: Ed Edwards

Creative Agency: TBWA\London, UK
Copywriters / Art Directors: Adam Chiappe, Matt Saunby
Agency Producer: Lucy Wood
Agency Planner: David Fryman
Director: Lionel Goldstein
Producer: Molly Pope and Blake Powell (Executive Producer)
Production Company: Stink
Editor & Editing Co.: Het Digitall Geweld Belgium & Chris McKay at Cut & Run
Post Production Co.: Nozon Belgium
Audio Post Production: Ben Leeves at Grand Central
Media Agency: Go Viral and OMD
Media Planner: Jimmy Maymann and Ben Brown

The new cash

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: johnny Skinner
Photographer: Penny Cottee
Typographer: Jason Stewart
Published: May 2008

The new cash

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: johnny Skinner
Photographer: Penny Cottee
Typographer: Penny Cottee
Published: May 2008

The new Guinness commercial titled tipping point is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in.

We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first.

Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends.

Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.

Unofficial Unofficial Walkthrough: http://juanramon.pbwiki.com/

Advertising Agency: AMV BBDO, London, UK

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley
Published: April 2008

Touareg. Gets you to unusual places.

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Feargal Ballance
Copywriter: Dylan Harrison
Photographer: Ben Stockley
Published: April 2008

Don’t take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
Published: March 2008

Advertising Agency: Wunderman, London, UK
Art Director: Chris Lawson
Copywriter: James Nester