(TrendHunter.com) For the Rue Du Mail Spring 2010 RTW collection in Paris, France, designer Martine Sitbon displayed one of her strongest lines yet with an optically confusing array of artistic little black dresses.
The…
Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY — the Wally Hermes Yacht.
Hoje é dia de VMB na MTV, ao vivo, a partir de 21h30, e estarei lá representando o Brainstorm #9 na hora de fazer cara de Fernanda Montenegro.
Se você ainda não votou, tem só mais algumas horas (até as 20h, eu acho) para escolher o Blog do Ano, que é claro, na sua digníssima opinião, é o Brainstorm #9, certo?
Se falar que vai votar no Jovem Nerd ou Papel Pop, terá seu comentário deletado! Já não basta aguentar os fãs do Azaghal e do Phelipe Cruz me mandando replies no Twitter. 
Então é isso. Em busca de uma posição digna no ranking, vota lá. E uma informação de última hora, até onde sei, a premiação de Blog do Ano vai ser logo no primeiro bloco.
Post originalmente publicado no Brainstorm #9
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ESPN's "30 for 30" sports documentary series is as ambitious an undertaking as anything the network has ever attempted. Hell, it might be one of the most ambitious projects in the history of TV. Set to coincide with the network's 30th year on the air, the series tasks 30 filmmakers with 30 documentaries on a range of sports-related topics from the last 30 years, giving them access to the extensive ABC/ESPN library of footage. As a result, the "30 for 30" project comes across less as a look-at-us! celebration of the network's omnipresence than as a quiet triumph of storytelling.
A partir das 21h, darei uma aula/palestra para os alunos do curso Ações Inovadoras em Comunicação Digital, realizado pelo Centro de Inovação e Criatividade da ESPM (CIC/ESPM).
Desde o dia 15 de setembro, o curso aborda os principais tópicos sobre inovação digital e atividades no mundo do ‘marketing 2.0′. O objetivo principal é estimular os alunos a pensar mais em como as novas tecnologias podem beneficiar o posicionamento e o relacionamento de uma marca para com os seus consumidores.
A Evolução da Revolução, nome que eu dei para a minha apresentação, mapeia na teoria e na prática os porquês da importância que o digital tem sobre todos nós. Histórias, reflexões e cases estão na pauta.
NEW YORK (AdAge.com) — Traditional publishers — concerned that Apple's anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.
Un message clair et une exécution simple mais efficace, pour cette publicité de la marque DHL. Une baseline percutante : “If there’s an address, we’ll find it” de la part de l’école AAA School of Advertising à Johannesburg. Plus d’images dans la suite.
Smiling is the universal sign of wellbeing so see what you can do to make yourself and those around you smile everyday. For World Mental Health Day on Saturday 10th October, the BBC is urging the nation to smile its way to better mental health. What makes you smile? Tell us at http://www.bbc.co.uk/headroom or catch […]
(TrendHunter.com) Everything is becoming increasingly convenient; design studio Breadedescalope has decided to take note from the fast food epidemic to transform the flower shop, Wildwuchs, around their new motto ‘Grow…
(TrendHunter.com) Although clear heels have always been around (albeit more in the naughty fashion scene), Spring 2010 shoes are making a serious case for the see-through theme.
Transparent shoes were all over the Spring…
NEW YORK (AdAge.com) — Talk of a Comcast-NBC Universal merger is rampant this morning since Hollywood blog The Wrap reported bankers representing both companies met Tuesday night to discuss a potential purchase of NBCU from General Electric.
A Microsoft rep told us that the Windows 7 "Launch Party" video currently climbing our viral video chart was not an ad and wasn't intended to be viral. OK. We'll give them the "ad" part. But more than half a million people have viewed just one version of the video, so, you know, it's … viral.
Actress Tina Fey will host the Ad Council's 56th annual Public Service Award Dinneron Nov. 18 at New York's Waldorf-Astoria Hotel. The dinner will honor Muhtar Kent, chairman-CEO of Coca-Cola Co., for his work in expanding the company's commitment to public service.
For Nike, Manchester U soccer player Patrice Evra unzips his jacket and bares a vintage-style tee that reads EVRA THE GAME.
(TrendHunter.com) Alex Andreyev is a talented artist out of Saint Petersburg, Russia who has managed to sufficiently give me the creeps just by putting his simple black and white sketches on the Internet.
No CGI, or even…
British cabinet ministers are asking the country's top 100 business leaders and top 100 media personalities to get behind the global "Tck tck tck: Time for Climate Justice" campaign. The effort is a project of the Global Campaign for Climate Action, an umbrella organization representing participating groups that are calling for a fair, ambitious and binding climate change agreement in the upcoming United Nations Framework Convention on Climate Change in Copenhagen starting Dec. 7.
His name is synonymous with advertising genius. Got Milk? That’s his. There Can Only Be One. That’s also him. Now, Jeff Goodby backs Pepsi. He’s also launching an online “Twitter-centered” campaign. To all the advertising geeks reading this, if there was any doubt in your mind about going digital, then let this be your reassurance. If this man is doing it, you damn well better.
In times like these, we need a quote from the man himself. “I like big fonts,” Goodby said.
He’s obviously referring to his 117 year-old Victorian house. That’s really the topic here. Goodby has inspirational and evocative words painted on the outside and inside of his house, words that evoke what takes place inside.
It’s this house that seems to have played a part in Goodby’s digital switch. See, he needed someone to paint the words on the house, and it was done digitally. Upon completion, Goodby created a Web site: www.poemhouse.org and promoted it on Facebook. The rest, needless to say, was history. Once captured by the blogging fanatics, publicity instantly ensued: Tweets, re-tweets, traffic, publications, you name it.
If this is not a prime example of digital prosperity, then I don’t know what is. This small event exemplifies the marketing shift occurring today. The shift that more agencies, like Goodby, Silverstein & Partners, have adapted should be adapted elsewhere. The key here is versatility. The new wave of advertising professionals are versatile (like me!! ): They take classic technique and weave in a digital mind-set. They are more marketable and more valuable. Now, if more could firms could see that value, maybe we could even afford to live off of it.
Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
NEW YORK (AdAge.com) — To charge or not to charge. That's the question many marketers and media companies with mobile apps are asking themselves. Last week at Ad Age's Apps for Brands conference, we caught up with Ed Kaczmarek, director of innovation-new services at Kraft Foods, to ask how they came up with the decision to charge — and why this iPhone app is so important for Kraft and its future business model.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
