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Advertising Agency: Praxis Advertising, Dubai
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
Via [AdsoftheWorld]
(TrendHunter.com) With the sorts of grooming, pampering, costumes and general harassment -which we mistake for loving care- that we inflict upon our animals, most pet owners welcome October with open arms, amped up and…
A BMW mostra a preparação e os “pulos para a alegria” de seus felizes consumidores. Criado para internet, o primeiro vídeo é simpático, mas livre de qualquer polêmica. Porém, a montadora alemã vai além no segundo filme da série, e cutuca a sua conterrânea Audi.
A parte 1 você vê aqui, e abaixo a parte 2, que é a que interessa.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Dooyoo Prices Comparator – “Inline-Skates” request – 2001 Source : New York Festivals Finalist Agency : Heimat (Germany) |
LESS ORIGINAL : Lazer Bicycle Helmets – 2009 Source : Adsoftheworld Agency : Duval Guillaume, Antwerp, (Belgium) |
| Des idées qui se reproduisent comme des lapins! Difficile de “trancher” en faveur de la copie ou de la coïncidence… |
NEW YORK (AdAge.com) — Not long after Conde Nast shut down Gourmet, Cookie and two wedding magazines on Monday, we asked its president-CEO, Charles H. Townsend, how much of a role visiting McKinsey consultants played, whether this decision means the company is veering from elite magazines toward mass titles, what's happened to magazine launches this decade — and when this whole McKinsey process finally finishes.
Agencies’ Fear of Client Disapproval Handcuffs Creativity
You’re just a few short hours from deadline.
Every tick on the clock is a jab at your creative confidence.
The client has already told you to simply use what works, don’t be too creative.
That offer becomes more and more tempting.
We’ve all been there. The client knows what they want: safety. But you, the advertising and marketing specialist, know what they need. And we need to fight for that!
However, the “line-in-the-sand” between agency and client creative control is becoming less defined and turning into a morphed, unrecognizable blur because of today’s economic climate. Agencies, in fear of losing clients and subsequent billings, are pushing the envelope less to ensure client approval.
We’re playing it safe.
Clients are in the same fear of losing business that agencies are. They don’t want to scare off consumers with a new campaign, the same way that we don’t want to scare off clients with an extremely out-of-the-box idea. So, often times, the client will be weary of change and will try to stick with the old, so that’s what we’ll give them.
When that happens, we are not only selling ourselves short . . . we are selling our clients short. The client has hired your agency because they saw the creative intuition, marketing savvy, or media know-how that is going to push their brand/product/service to the next level of innovation and sales.
When we play it safe, we’re not giving our clients innovation, we’re giving them mediocrity.
We chose to be in advertisers and marketers because we are the early adopters and thought leaders. We revolutionize ideas and shift paradigms, and when we settle into that “client-approved mediocrity,” we lose what makes us and our industry great.
So when you find yourself asking whether you should use that same headline, that old layout, that played-out tagline, remember why you’re here . . . as an individual and as an agency. The client may tell you to go with what works, but they hired you because they need ‘innovative.’ Safety is the enemy–give them something great. It will remind them why you’re here.
Stu Haack is a Copywriter & Social Media Guru at Aviatech. He likes long walks on the beach and scary movies. Learn more about him and his writing.
Voando para mais de cem destinos diferentes por toda a Europa, a EasyJet carrega consigo a virtude de ser a cia. aérea de mais baixo custo do velho continente. A questão é que ela, por ser uma empresa com um core business não tão tradicional, precisa apelar para uma comunicação B2C igualmente diferente e arrojada.
Em Paris, na França, a EasyJet realizou uma promo interessante: convidou 2 mil crianças a fazerem aviõezinhos de papel reciclado. Dentro de 20 deles havia um bilhete promocional que concedia uma viagem com tudo pago para algum destino europeu. Para conseguir pegar o bilhete promocional, pessoas tiveram que se aglomerar na frente do Grande Arco de La Defense, num bairro moderno de Paris, e aguardar para que, num horário pré-determinado, um balão cheio destes aviõezinhos os soltasse.
Resultado: Centenas de jovens e adultos se amontoaram e participaram da ação. Fotógrafos e jornalistas fizeram a cobertura da promo, gerando mídia espontânea o bastante pra fazer gente à beça saber o que estava acontecendo. Também houve muita repercussão nos blogs e no Twitter.
We're now at over 150 dogs and still barking.
Behind the obligatory Euro-grousing about American brands taking over the world, there are some pretty persuasive numbers pointing to the fact that Europeans actually like eating in McDonald's.
NEW YORK (AdAge.com) — The Federal Trade Commission is cracking down on blogger payola. The agency, which protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any "material connection" to an advertiser, including payments for an endorsement or free product.
NEW YORK (AdAge.com) — Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons.
NEW YORK (AdAge.com) — Internet-advertising revenue in the U.S. plunged 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter.
Une nouvelle série d’affiches print dans le cadre de la campagne Decathlon. Un travail réussi de l’agence Young & Rubicam sur des photographies de Louis Decamps et une retouche du studio Chic Paris. Plus d’images dans la suite.
En grande taille : Football – Judo
While most may not realize it, marketing magic or mayhem is but a reflection of what's going on in the company.
LONDON (AdAge.com) — One of the U.K.'s biggest cellphone operators is launching a new mobile network called Giffgaff whose customers will be able to earn free calls and texts by actively marketing the service to their friends and families.
Brands have been flocking to this museum of postcards. Argentina's top brands (Movistar, Claro, DHL, Levi's, Alfa Romeo) are creating their own collectible postcards or sponsoring one of the museum's "exhibition halls."
This is both funny and lame at the same time.
O francês Canal+ é especialista em ótimos comerciais. O mais recente, “The Closet”, não fica atrás.
Criado pela BETC Euro RSCG, mostra a trajetória de um rapaz até parar dentro de um armário. A ideia é mostrar o poder de uma grande história, assim como aquelas produzidas pela emissora. Não dá para contar muito sem estragar, dá play:
Post originalmente publicado no Brainstorm #9
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For a hefty dose of product placement, all one has to do this week is check out a recent episode of FX’s It’s Always Sunny in Philadelphia in which Coors Light and Dave and Busters get heavily pimped.
I just finished watching a Twitter reality-show pitch, and I have to say, I’m interested. The reality show, @whoisthebaldguy, has viewers following him on Twitter and making suggestions on what he should do next. It’s a great concept and could be the wave of the future for entertainment, leaving traditional TV in the dust.
Facebook has had some similar shows broadcast, as well. The first made-for-Facebook series, Ashton Kutcher’s KatalystHQ, debuted in February, detailing the day-to-day events happening at Kutcher’s production firm, Katalyst Media.
Perhaps the most interesting part of the show is the traditional integration of products, such as Cheetos and Hot Pockets. According to an article on Real-Time Advertising Week, Kutcher opined that when product placement is done in funny and tasteful ways “people are happy to consume it.”
I can’t help but feel we are getting closer and closer to making a real-life version of The Truman Show.
Both of these new shows could signify the end of television as we know it and put advertising in a whole new, but good, ball game. Where will this lead us? We’ll just have to wait and see.
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
