(TrendHunter.com) The J.W. Anderson ‘Saints and Assassins’ collection really does involve a bit of ‘sex-switching.’ He is introducing womenswear to his collection.
With hints of both romance and edginess in his designs,…
LONDON – The Co-operative Group is reviewing its £60m media planning and buying account, following its acquisition of Somerfield and the Britannia Building Society.
(TrendHunter.com) Russian artist Larissa Kulik’s body of work is absolutely stunning. This artist manipulates photos to create her artwork, which tell a tall story. Combining goth fashion with ideas and inspirations from…
Une belle installation permanente avec ces oiseaux de lumières présents à l’hôtel Neptuno de Valence. Conçu par le designer espagnol Josean Vilar : il s’agit d’éléments en 3D, suspendus depuis le plafond, projetant un effet visuel dans le patio. Plus d’images dans la suite.
Uma boa recompensa faz toda a diferença na hora de uma promo obter sucesso.
Neste mês, a Carlsberg começou a oferecer aos consumidores ingleses uma oportunidade única de conhecer pessoalmente a equipe de futebol da Inglaterra, e entregar a eles uma mensagem de incentivo para a Copa do Mundo da África.
Infelizmente não há nenhuma diferenciação na mecânica de participação (enviar vídeos “criativos” pelo site), mas meios explorados para divulgar a promo e convidar o púbico, como o brand channel no YT, provavelmente serão capazes de envolver vários participantes e interessados pelo prêmio.
Cerca de 2 milhões de packs temáticas da promo serão impressas até a Copa do Mundo, época em que o “England Team Talk” deve chegar ao fim.
Por que a gente não pensou nisso antes, né?!
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Advertising Agency: Wunderman, Dubai
Via [AdsOfTheWorld]
You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly.
| THE ORIGINAL? Scholl “shoe deodorant” TV Commercial – 1992 Source : Culturepub.fr Agency : Young & Rubicam (Argentina) |
LESS ORIGINAL : Citroën C3 TV Commercial – 2006 Source : Culturepub.fr Agency : Euro RSCG Dusseldorf (Germany) |
| Trouver une telle similitude c’est vraiment le pied! Difficile de croire à une totale coïncidence… tellement ça sent mauvais. Et merci @Solenne pour la trouvaille! (via Facebook) |
NEW YORK (AdAge.com) — Activision Blizzard has yanked creative duties for its "Guitar Hero" franchise from MDC Partners' Crispin Porter & Bogusky, tapping Omnicom Group's TBWA/Chiat/Day to market the games going forward.
NEW YORK (AdAge.com) — Looks as if the big Oscars gambit paid off: ABC today said last night's broadcast of the 82nd annual Academy Awards, replete with an expanded 10-nominee slate for Best Picture, notched the event's highest audience since 2005.
Para promover o novo Desafio Sebrae, a campanha “#SeEuFosseChefe” pede a participação das pessoas no Twitter e Facebook. Como o nome diz, a ideia é simples: dizer justamente aquilo que você faria se fosse seu próprio chefe.
Com o uso do tag, a campanha chegou a figurar entre os trending topics de São Paulo no Twitter, mas o destaque mesmo fica para o divertido aplicativo de Facebook. Nele, você é o presidente de uma empresa, e pode adicionar seus amigos em um organograma que vai do diretor jurídico ao estagiário.
O aplicativo dá pontos para os amigos contratados, que variam de acordo com o cargo, e no final exibe um ranking com as pessoas que foram mais admitidas nessas empresas fictícias. É mais uma moeda social virtual para ser disputada entre os usuários brasileiros do Facebook.
A criação é da ID\TBWA.
Post originalmente publicado no Brainstorm #9
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Dans la continuité de Staples Art, voici cette artiste Julia Chiang en provenance de Brooklyn. Des oeuvres créés avec une variété d’objets comme cette série faites de sucettes. Présentée à Miami Art Basel, ces dernières fondent sous la chaleur et font partie intégrante de l’oeuvre.
Portfolio de Julia Chiang.
div class=”imageleft”a href=”http://www.adrants.com/images/cervical_cancer.jpg”img alt=”cervical_cancer.jpg” src=”http://www.adrants.com/images/cervical_cancer-thumb.jpg” width=”150″ height=”83″ //a/div
In 2010, 32.5 percent of the $368 billion marketers plan to spend will go towards digital with 30.3 percent spent on print.
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The trend lines on tweets that name-check the Best Actor, Best Actress and Best Film nominees basically go from flat line to huge spike to flat line again. One exception: Sandra Bullock.
Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.
“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009
div class=”imageleft”a href=”http://www.adrants.com/images/jacques_magazine.jpg”img alt=”jacques_magazine.jpg” src=”http://www.adrants.com/images/jacques_magazine-thumb.jpg” width=”150″ height=”84″ //a/div
Good God! Who knew squash could be so hot?
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div class=”imageleft”a href=”http://www.adrants.com/images/hyundai_slingshot.jpg”img alt=”hyundai_slingshot.jpg” src=”http://www.adrants.com/images/hyundai_slingshot-thumb.jpg” width=”150″ height=”83″ //a/div
Absolutely love this Hyundai slingshot commercial which aired during the Oscars.
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When it comes to viral video, Samsung is the best advertiser.
One more time they are releasing a great viral video with this huge camera that has been made out of a shipping container and a wireless link to a nearby screen!
Check out cr8yourworld for more ideas and madness!
Advertiser:[…]
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Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay’s new Multipacks informs us, “It’s hard to fit fun into a small space.”
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