Really good ambient media campaign for Visa Pompeii which has used the airport conveyor belt as a lava flow.
Advertiser:
Agency: TBWA\Tequila, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Old fashion viral video campaign with 3 viral videos for Muscle Milk
Katie, first viral video with a nice babe running
Dave, the second viral video with a guy on a boat dragging 3 hot babes skiing
Chet, the third viral video with a guy on a bike with 3 cute babes behind him
It’s[…]
Agency: Makani Creatives, Mumbai, India
Creative Directors: Sameer Makani, Ashish Makani
Art Directors: Sachin Padave, Prasad Rao
Copywriter: Sachin Padave
Photographer: Jitu and Kinnari / Studio 127
LONDON – The ASA has banned a Tombola bingo ad featuring a black man repeating in song everything a white man says, ruling that it breached the advertising code on using harmful or negative stereotypes.
(TrendHunter.com) For the day of March 16th, these are the Top 20 trends, which include Sleek Modular Beach Homes, Sketched Supermodels and Curve-Loving Swimwear. The rankings are based on hundreds of thousands of views…
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While I dig myself out from under the onslaught of digiliciousness otherwise known as SXSW, the least I can do is share with you the images from the conferences I’ve taken to date.
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Click Image To Enlarge
Advertising Agency: Saatchi & Saatchi, Dubai
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones, Mark Hendy
Copywriter: William Goh
Producer: Leah Gacal
Photographer: Tariq Dajani
Retoucher: Mirage Imaging
Account manager: Heidi Afifi
Senior Account Director: Joanne Miserandino, Stephane Wahlen, Hamid Naqvi
Other Credits: Muhammed Jifri, Amr Elkashashi
Via [I Believe in Advertising]
(TrendHunter.com) German architect Micheal Schoner has designed a series of paper masks entitled A3 Animals. These A3 Animals masks are DIY face covers that can be downloaded off his website and duplicated as many times…
LOS ANGELES (AdAge.com) — A year after the Sci-Fi Channel replaced its name with the more vague and therefore less limiting "Syfy," the network is also broadening its pitch to advertisers.
Amid the Twitter death watch, the blogged eulogies and the pundits' postmortems for Google's local Chinese search site, we are all beginning to ask what the Chinese internet industry — and the digital advertising business — will be like when Google.cn is no more. And at first glance, the closure of Google.cn looks to be a bad thing for everyone but Baidu shareholders.
(TrendHunter.com) The Barro customized chopper boasts a T-Sable Springer engine and a Harley Davidson transmission. What makes this badass black and gold bike even more special is the gold rivet detailing all along its…
“Your tv. SKY.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Giorgio Cignoni, Federico Ghiso
Art Director: Edwin Herrera
Copywriter: Riccardo Di Capua
Photographer: Riccardo Bagnoli
Post Production: Germano Finco
Como a maioria de vocês devem ter acompanhado, no último domingo aconteceu a tumultuada corrida de rua SP Indy 300, em São Paulo. Além dos diversos acidentes, outro assunto virou pauta no Twitter: a comemoração do vencedor com uma tal caixa de leite.
Pra quem não sabe, a comemoração com leite, ao invés do tradicional champagne, é normal nas etapas da Indy nos EUA, e foi adaptada para o Brasil. Muitas pessoas tiraram sarro da situação, enquanto alguns veículos elogiaram a inusitada comemoração. O fato é que deu o que falar. E agora acabo de saber em primeira mão que a Bom Gosto, uma marca gaúcha de laticínios, que hoje é líder no mercado nacional de leite UHT, criou tudo isso como uma ação de oportunidade (ou seria de gerenciamento de crise?) e vai leiloar a caixa polêmica com um autografo do Will Power, vencedor da etapa.
O site do leilão já está no ar. Os burburinhos no Twitter tendem a continuar, ainda mais depois disso. E agora, será que a Bom Gosto fez certo jogando mais lenha na fogueira? O certo mesmo é que nunca falaram tanto dela em redes sociais.
NEW YORK (AdAge.com) –The day when commercials are indistinguishable from the programs they support finally arrived — just before 10 p.m. Eastern last Thursday night. That's when an ad for Dr Pepper ran after NBC's insider-y sitcom "30 Rock," making use of recurring character Dr. Spaceman, played by comic Chris Parnell. In the spot, which was paired with a more-traditional TV commercial for the soda, Mr. Parnell's fictional medical practitioner decried boredom and told viewers how drinking Dr Pepper could banish it. A few moments later, viewers saw the credits roll for "30 Rock."
(TrendHunter.com) Having received quite a bit of bad press lately regarding their ‘organic’ line and clothing disposal decisions, the HM Garden Collection may just redeem them in the eyes of consumers and environmental…
(TrendHunter.com) ‘Subway Douchery’ is a site that makes making fun of others on public transportation.
Showcasing photos of people doing all sorts of silly (and sometimes completely socially unacceptable stuff), ‘Subway…
“Because you can’t afford to stop. HP long lasting travel batteries.”
Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriter: Sudhir Das
Illustrator: amicollective
Published: August 2009
Inspiração é o principal mote do novo projeto da Red Bull. E para chamar a atenção de forma inusitada, o ilustrador Guilherme Jotapê Rodrigues criou cartoons de 10 pessoas “internéticas” que, para a Red Bull, são as mais representativas da área de criação, que inspiram grande parte dos participantes do projeto “Red Bull: O Melhor Comercial“.
Trata-se de um concurso cujo vencedor terá sua história transformada em um dos famosos cartoons da Red Bull e o filme será produzido e veiculado em todo Brasil.
O concurso acontece até o dia 26 de março e está aberto para todas as mentes mais criativas do território nacional.
Tive a honra de fazer parte desse seleto grupo de “inspiradores” escolhidos pela Red Bull. Como você pode ver, também ganhei meu próprio cartoon 
A iniciativa dos cartoons foi idealizada pela Remix Social Ideas.
Saiba mais sobre a campanha, acessando o site: www.redbullomelhorcomercial.com.br
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
