Tetley’s brings back the Huntsman for marketing push

LONDON – Tetley’s, the ale brand, has launched a new campaign featuring its iconic Huntsman figure, first used more than 50 years ago.

iPad, will it blend viral video

New will it blend viral video campaign with the iPad.

If you are an iPad lover, this video can hurt you…

Advertiser: Blendtech

Terry Crews shouting for Old Spice

New crazy viral video campaign for Old Spice with NFL player Terry Crews.

Advertiser: Old Spice Odor Blocker Body Was

Breathe fresh

Click Images To Enlarge
Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Komal Bedi Sohal
Copywriter: Shahir Zag, Komal Bedi Sohal
Advertiser’s Supervisor: Samir Idichchou
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub, Souha Khouri
Art Director: Komal Bedi Sohal, Shahir Zag
Illustrator: Céline Artigau
Via [Dubai Lynx]

Exhibition tip – Adel Abidin at Kiasma

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The Iraqi-Finnish artist Adel Abidin has major solo exhibition, in Kiasma, Helsinki. In his art, Abidin focuses particularly on “themes such as cultural alienation and marginalization” continue

Streetwear Couture – The Gillette Guide to Street Fashion (THTV)

(TrendHunter.com) James Dean looks, graffiti jewelry and all-American style. Today we hunt: STREETWEAR COUTURE – The Gillette Guide to Street Fashion.

10. If you love Johm Travolta’s bad boy looks in the movie Grease,…

Top 20 Trends of the Day (Apr 5) – From Belligerent Greeting Cards to Charitable Organ Attire (COUNTDOWN)

(TrendHunter.com) For the day of April 5th, these are the Top 20 trends, which include Belligerent Greeting Cards, Quirky Food Artistry and Surreal Floatographs. The rankings are based on hundreds of thousands of views…

O lineup do Lollapalooza, uma letra por dia

O Lollapalooza resolveu, nesse ano, não revelar o lineup do festival de uma só vez, ou ainda ficar liberando nomes de bandas de forma homeopática. Ao invés disso, criaram uma espécie de Roletrando: uma letra por vez, e pedindo para que as pessoas tentem descobrir através do Facebook e Twitter.

É uma pena que quem descobre não ganhe nada, mas ainda assim é uma brincadeira divertida. Por enquanto somente as letras “O”, “S”, “R” e “I” foram reveladas.

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Brainstorm #9Post originalmente publicado no Brainstorm #9
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Popular Science +

Après l’étonnant concept du magazine numérique Mag+, voici sa déclinaison dans le réel avec le magazine Popular Science sur iPad. Une approche segmentée et dotée de nombreuses iconographies, devellopé par le groupe de médias suédois Bonnier et le studio anglais Berg.



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Previously on Fubiz

Alka Seltzer: Evil Chicken, Evil Bacon, Evil Sausage

“Beware of the evil food. Alka Seltzer.”

Advertising Agency: Almap BBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Art Directors: Denis Peralta, Guilherme Sakosigue
Copywriter: Andre Kassu
Illustrator: Marco Furtado


Citröen se rende ao conceito “Video in Print”

A tecnologia adaptada para a nova campanha da Citröen é de total responsabilidade da Americhip, a mesma que em 2009 apresentou ao mundo o primeiro uso do conceito “Video in Print”, numa criação para a Pepsi.

A Amerchip se autodenomina “líder em marketing multisensorial”, e está disposta a surpreender anunciantes e veículos de comunicação com seus constantes desenvolvimentos.

No caso do “Video in Print“, está é a segunda montadora a utilizar a tecnologia, depois da Renault.

Via Culture Buzz

Goodyear Truck: BigTruck

“Goodyear Truck. All our support to your business.”

Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stafano Campora, Stefano Rosselli
Art Director: Selmi Bali Barissever
Copywriter: Valeria Villari
Photographer: Artout
Published: April 2010


Audi Q7: All terrain

The idea is to use the rotating panel billboard (introduced recently in Beirut) to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh
Published: February 2010


Greenpeace China: Staple Trees

“The more you staple, the more trees are chopped. Save office paper.”

Advertising Agency: Firstell Communications, Shanghai, China
Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou, Yun Jin, Jun Chen, Kens Cao, Golden Huang, Lex Mao
Copywriter: Murphy Chou, Louis Lu
Illustrator: Murphy Chou, Yun Jin, Jun Chen, Kens Cao
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen
Published: December 2009


Betclic Poker: Three of a kind vs Pair of Kings

“Three of a kind vs Pair of Kings.”

Advertising Agency: La chose, France
Creative Director: Pascal Grégoire
Art Director: Mathieu Dubray
Copywriter / Designer: Tanguy Gallis
Agency Account Executives: Alain Roussel Bérengère Mangin
Project Manager: Gareth Thomas
Photographer: Jean Yves Lemoigne
Published: March 2010


Palm and Modernista Part Ways


NEW YORK (AdAge.com) — Palm is severing ties with its agency, Modernista, and is in the early stages of talks with other agencies for its future ad needs, according to executives familiar with the matter.

Dance Off: Catálogo de roupas 3D

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É possível que a última produção de James Cameron tenha inspirado algumas marcas?

Não sei. Mas uma coisa é fato: há um maior interesse pela tecnologia 3D, também na comunicação.

De um tempo pra cá tenho observado um aumento no uso das mídias interativas por parte dos anunciantes de varejo/moda, que buscam modernizar a sua comunicação.

Ralph Lauren e Diesel são alguns exemplos legais.

Mixando a interatividade e o 3D, a australiana Jays Jays lançou um site interativo, convidando o usuário a utilizar óculos 3D para ampliar sua experiência com todo o catálogo virtual da marca de roupas. Os óculos estarão disponíveis nas lojas da Jays Jays, espalhadas por toda a Austrália. Um excelente uso da tecnologia.

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Supakitch

Supakitch, originaire de Montpellier, mélange les disciplines aussi bien que les influences mais la peinture reste son médium favori. Il a collaboré avec Kidrobot, Converse, Carhartt ou Emilie Simon. Supakitch a récemment travaillé avec Pigments Editions pour l’édition de ses sérigraphies.



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Previously on Fubiz

Extremely Stilted Heels – Caroline Sciancalepore Makes a Statement About Pumps (GALLERY)

(TrendHunter.com) Talented French artist Caroline Sciancalepore has come up with an innovative way to make a statement about the tortuous footwear women wear on a daily basis. Exaggerating the height of heels, Sciancalepore…

Hipster Workwear – The Plein Fall 2010 Collection Will Make an Honest Beatnik Out of You (GALLERY)

(TrendHunter.com) Even hipsters have to make a living somehow and the Plein Fall 2010 Collection showcases the perfect articles for keeping it real around the workplace, whether it be an animation studio or an advertising…