Hasta La Creative!

NEW YORK (AdAge.com) — In a rare instance of a digital agency purchasing a traditional ad network, Sapient has struck a $50 million cash and stock deal to purchase Nitro Group. The merged company will be redubbed SapientNitro.

(TrendHunter.com) MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further.

The campaign features ads with both male and female goodies, with…

NEW YORK (AdAge.com) — It has a little more than half the global traffic of Facebook and, until today, nearly twice the staff. So this morning incoming CEO and former Facebook exec Owen Van Natta took a step to remedy that by cutting 30% of MySpace's work force, or about 420 jobs.

MINNEAPOLIS (AdAge.com) — The finals on the finals are in. And while both the NBA and the NHL scored, it was the ratings breakaway of hockey's game seven that must have taken the league's breath away, as 8 million viewers makes it the most-watched Stanley Cup Final in 36 years.

hasan #038; partners launched a website called Designafish for Wärtsilä (Ship Power), to support their complete ship design solutions: #8220;The Best Marine Design by Humans#8221;.
The Designafish experience lets you create your own #8220;living#8221; fish in full color and in 3-D. And once you#8217;re ready you can test your design#8217;s seaworthiness, name it – and even […]
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This topic assumes we are emerging from the recession. Truth is, jobs are still being lost in America. The cost of oil is on its way back up. Customers are not exactly flocking back to stores. And that means your clients are still nervous and hesitant to spend on marketing at the level you would like them to. What can you do to make a positive difference? There are several things you ought to start talking to your clients about, if you haven't already.

E tome mais realidade aumentada. Dessa vez, a Paramount lançou o site We Are Autobots, que utiliza RA e tecnologia de reconhecimento de face para transformar qualquer um em Optimus Prime e permitir o controle de um Bumblebee virtual.

A ação, para promover o filme “Transformers: A Vingança dos Derrotados”, foi criada pela Picture Production Company em parceria com a Total Immersion. A parte chata é que o site exige a instalação de plugin.

Vale lembrar que a Paramount também brincou com realidade aumentada em uma ação para “Star Trek”, o Experience The Enterprise.

(TrendHunter.com) In Great Britain, a 27-year-old inspiring actress and a singer named Lorna Bliss has given up her solo career to pursue her dreams by becoming a Britney Spears impersonator.

This is not just any look-alike;…

NEW YORK (AdAge.com) — Gap Inc. is talking to agencies about creative ideas for its flagship brand, reaching beyond incumbent Laird & Partners for the first time in seven years.

ShelterBox, a nonprofit organization that provides emergency aid for victims of natural disasters, is the subject of the second-annual Optimus One Shot contest. The contest, by production and postproduction house Optimus and agency Scott & Victor, asks young Chicago- and Los Angeles-area creative professionals to create a script for a spot in any medium about ShelterBox.