Hasta La Creative!

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the sequel. This is Microsoft's second spot in a week to deftly parody a rival's ad style (in this case, Apple's stylish minimalism), following its skewering of Google's Chrome browser. The tablet ad, which references the iPad mini's "Piano" spot from last October, is approaching 2 million views on YouTube in just a couple of days. There are some chatty personal assistants, like Indigo, available for Windows devices. But for my taste, the ultimate Microsoft PA voice would speak in measured, calm-yet-crazy cadences, providing sadly poignant commentary as the OS crashes into a sea of blue when its mind begins to go.

Some days it seems almost anybody can make an enjoyable video promoting a Kickstarter project, but these guys get bonus points for simultaneously giving the venture-capital system a big poke in the eye. "Nikola Tesla Pitching Silicon Valley VCs" is a biting look at what might have happened if one of history's greatest inventors had to rely on today's venture capitalists. It also happens to promote a Kickstarter effort to build a WiFi hot spot statue of Tesla in Silicon Valley. What's interesting is that the video isn't some sort of populist celebration of Kickstarter. Instead, it depicts crowdfunding as a stopgap solution to the lack of large-scale vision among venture capitalists, whose tech-industry kingmaking is increasingly being called into question. The team behind the video, a creative project firm called Northern Imagination, admits the clip was pulled together quickly, which probably explains the strange audio levels and Tesla's questionable "Serbian" accent. But it has clearly struck a chord, inspiring GigaOm to write a 1,000-word essay on what the video "says about the state of Silicon Valley." In the meantime, the Tesla statue-raisers could still use your help. As of Thursday morning, they were still nearly $100,000 short of their goal, with only 10 days left. Via Boing Boing.

Découverte d’Oscillate, le nom du projet de la thèse d’animation de Daniel Sierra au sein de la School of Visual Arts Computer Art MFA. Utilisant plusieurs logiciels d’animation et de modélisation, cette magnifique vidéo propose de mettre en images les variations musicales. A découvrir en images et en HD dans la suite.

Microsoft is said to have offered to take over the Nook unit’s e-books and devices operations, but it is unclear whether there are any current talks on a possible deal.

Daniel Rozin est un artiste basé à New York qui imagine des sculptures très intéressantes. Avec sa dernière création « Angle Mirrors », l’artiste nous propose un bloc triangulaire parsemé d’indicateurs qui permet de réagir à la présence du visiteur en face. Une création visuellement très réussie est à découvrir en vidéo.

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of its print issues last year. Microsoft's ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge. Wasteful? Sure. Needlessly expensive and complicated? Totally. But it's also the coolest thing Microsoft has done in a while. Same goes for Forbes—well, along with giving NAH's newest album a thumbs-up. Via PSFK.

Afin de fêter les 10 ans de Roppongi Hills Mori Tower (gratte-ciel de Tokyo de 238 mètres de hauteur), Tokyo City Symphony propose une expérience splendide basée sur une maquette géante du district de l’immeuble à l’échelle 1/1000 sur laquelle différents mappings absolument incroyables ont été projetés.

Le studio SoundWorks nous propose de découvrir cette vidéo passionnante à propose du travail effectué sur le sound-design du très récent film « Oblivion » avec Tom Cruise. Une bande-son signée par M83 et le compositeur Joseph Trapanese, déjà connu pour son travail sur Tron Legacy. A découvrir en vidéo.

Thibault et Marc Devauze ont imaginé ce concept « Motorrad » en déclinant l’image d’Audi et en imaginant comment ce constructeur pourrait évoluer sous la forme d’une moto. Un projet personnel très réussi à découvrir en plusieurs rendus dans la suite, déclinant avec talent l’identité de la marque.

L’installation « Sculpture in Motion » est proposée au Temporary Museum for New Design à Milan du 9 au 14 avril. Réalisée par WHITEVoid, cette création réalisée en partenariat avec Hyundai propose grâce à un système de projection de lasers aux visiteurs d’intéragir et de proposer ainsi une expérience unique.