The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns…
After nearly a year and a half of the pandemic irrevocably changing the way we travel, the industry is picking up again. However, our return to the seas and skies is not without issues. Closed borders, last-minute vaccinations and unexpected restrictions have proven to be an ongoing challenge. In Microsoft Teams’ “Ticket to Tokyo” campaign,…
British telco Virgin Media has taken a more emotional direction in its advertising as of late, a trick that has not always been easy for utility brands to pull off. Its new ad, created by Adam & Eve/DDB, is about the power of music to bring people together. While that’s not a new sentiment, the…
Who said chickens couldn’t fly? With a background ranging from naming a global Ford concept vehicle to launching the original McDonald’s mobile app, Andrew Rebhun is now transforming El Pollo Loco’s digital strategy as their vice president of digital. The restaurant from Sinaloa to Alvarado Street introduced Air Loco, a new drone-delivery service that is…
Amazon’s Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for…
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver campaign work despite the restrictions imposed by the pandemic. In October 2020, Vodafone appointed burgeoning London creative agency NCA to transform its marketing communications. In…
The marketing technology landscape has changed dramatically over the last seven years. Back in 2011, there were around 150 marketing technology platforms. Today, we’ve got thousands of marketing tools and platforms that sit across various categories–advertising optimization, data tracking and management, integration tools, customer relationship management, email marketing, chatbots, etc. Not only do businesses need…
European dating company Meetic has named a group of independent agencies, led by Parisian consultancy What’s Next Partners (WNP), to handle its brand marketing, including U.K. site Match.com, which will be run by Harbour Collective. Following a competitive pitch, which, according to French publication, included incumbent Marcel, as well as Ogilvy and BETC, the roster…
In the world of virtual and hybrid events, interaction and engagement are challenges for brands wanting to engage the audience of potential consumers. To overcome that challenge, Diageo has begun an online initiative that includes online cocktail-making and the ability to help find the right cocktail in partnership with Pinterest. Leveraging AR technology, the Taste…
Ever open your fridge to look for a snack, and find some outfit inspiration instead? That’s probably an unlikely scenario, but Samsung U.K. has done just that with a fashion collection inspired by its new Bespoke Refrigerator range. The brand partnered with British designer Charlie Casely-Hayford to create the limited-edition collection, while Ketchum London developed…
For the second year in a row, the Adweek at Home summit took place virtually and brought together a variety of voices to discuss the role of brand purpose, the power of audio and the intersection between creativity and technology. From June 14-17 attendees listened to marketers from companies like Twitch, Supergoop! and Visible and…
If you’re someone near to 30 or above, then you’ll probably remember the file-sharing platform Napster which pre-dated Spotify by over half a decade in allowing online users to download (without official permission by the owners) and listen to songs, watch movies and television shows. Now the music streaming company will launch a new identity…
Google search is a utility that has become wallpaper in many people’s work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes. Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. “What Are…
More than a year after the pandemic began, Amazon continues to lead as the world’s most valuable brand. With lockdown restrictions in place to slow the Covid-19 outbreak, ecommerce went into overdrive, alongside online streaming and grocery sales, three areas Amazon has been building over the course of its existence as it moves towards global…
From “Can we hug?” to “How to talk to people,” this last year has left many people confused and asking questions. As the U.K. aims to reopen for the summer following Covid-19 restrictions and people begin to socialize once again, Google released a campaign to showcase what users have been searching for recently. The “What…
Much has been said about how creativity has been limited of late, due to the physical restrictions of meeting up and brainstorming ideas in person. The creative teams at Amazon and Droga5 London have learned lessons that have allowed their partnership to bloom with buzz-worthy campaigns to show for it. Socially distanced dog walks and…
Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services…
GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed at pushing the business further toward artificial intelligence (AI) and data sciences. Promoted from vp of global operations and platforms, Sparry will report directly to Xaxis global chief executive Nicola Bidon and will be responsible…
U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm being controlled by a barber miles away from the Welsh hill he is standing on. The campaign from Saatchi…
Costa Coffee has released a campaign using TikTok’s content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand’s “Costa For You” campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user’s TikTok browsing history. There are…
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