A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan’s Itochu Corporation, states, “We deserve the world we live in. Our children don’t.” The 90-second spot, titled “Dear Leaders of the World,” is part of the company’s push to build a better future. Told through the perspective of a…
What makes a brand meaningful? That’s the question that ecommerce marketing platform Klaviyo and retail media research startup Future Commerce attempt to answer in a new report about which brands are shaping the future that consumers want to see and why. The report identifies nine different brand categories resonating with consumers, ranking nine brands within…
Walmart China has teamed up with Varcode to provide the retailer with a digital technology that allows it to track the freshness of perishable foods by scanning a barcode using a mobile app. “For a young company, we’re honored to be selected by Walmart on food safety,” said Joseph Battoe, Varcode’s CEO. “They are world-class…
Bill Nye, the hands-on scientist and TV host who’s equally well known these days for his environmental activism, continues to sound the alarm on climate change in a new PSA for the United Nations. Staying fully on brand, he doesn’t mince words in this short film. “Nature is showing us that humankind is on the…
Just in time for World Environment Day today, sustainably-minded restaurant chain Just Salad announced a new addition to its menu: Carbon labels. Alongside the calorie count for each of the restaurant’s salads, warm bowls, wraps, soups, smoothies and avocado toasts, the menu will list the estimated emissions created by the production of the foods within…
Allbirds and Adidas are teaming up to decrease the carbon footprint of the footwear industry. The partnership between the two brands–one, a direct-to-consumer pioneer famous for its comfortable wool sneakers, the other an over 70-year-old athletic brand behemoth–will aim to innovate and evolve the process of manufacturing athletic footwear to be more environmentally friendly. The…
In Venice, Italy, without a gondola or tourist in sight, a jellyfish was spotted wading through the city’s famous canals. In New Delhi, India, the city’s toxic air pollution, once visible from space, has begun to clear. Along Amtrak’s Northeast Corridor route, from Maryland past Boston, air pollution fell 30%, according to NASA–the cleanest it…
When Wisconsin Sen. Gaylord Nelson initiated the first Earth Day in 1970, he probably couldn’t fathom that five decades later, the entire world would be celebrating the event’s 50th anniversary secluded from one another, for the most part, indoors. Festivities for Mother Nature’s birthday during a pandemic are, needless to say, different from other years….
Surfers Against Sewage, a U.K.-based marine conservation charity, normally uses its “Return to Offender” campaign to encourage brands to implement better sustainability programs by sending packaging pollution back to the offending manufacturers. But with Covid-19 preventing volunteers from physically cleaning up the country’s beaches and streets, the campaign has gone digital for Earth Day. Now…
We should all be actively involved in collective work, meaning work not focused on the next big quarter but instead on tearing down the collective apathy of our future. This is the work of our lives: not against the government or each other or to collectively make someone a billionaire many times over. Instead, it…
You might fondly remember Earth Days past when poetic responders covered our various screens to give us all the feels. Many of those were brands celebrating the happy glow of loving the planet we’ve taken for granted. Crayons, furniture, beer, clothing, pharma concerns, condoms–name your category, and there’s an Earth Day homage tucked away in…
Perhaps like me, you have ordered something small from Amazon and had it shipped to you in a box that was twice as large as needed. Or you placed multiple orders over a few days and the items were shipped in two packages when they could have easily been shipped in one. Perhaps you’ve noticed…
Is it organic? Check. Zero-waste? Check. Tied to a subscription model? Check. Noice, a new toothpaste brand scheduled to debut in the U.S. this June, ticks all the familiar boxes of a modern CPG startup aiming to upend its predecessors. After collecting over $40,000 from a successful Kickstarter campaign earlier this January, Noice is currently…
Brands in various industries have experimented with trade-in programs, in which they give consumers free products in exchange for a competitor’s, as a marketing strategy to boost sales. Each & Every, a natural deodorant brand, is the latest to try the trade-in strategy, with an eco-friendly twist. The DTC brand has launched its first Aluminum…
Jeff Bezos took to his personal Instagram account on Monday to announce the launch of the Bezos Earth Fund, a $10 billion global initiative to undertake the existential threat of climate change. The CEO and founder of Amazon–who currently has an estimated net worth of $129.9 billion–is pledging nearly 8% of that net worth to…
At the start of the millennium, Bea Johnson’s family reflected the typical American household, living in a large suburban home on the outskirts of San Francisco. A decision to move to the city in 2006, though, would change the Zero Waste movement founder’s life. During the transition, her four-member family moved temporarily into a two-bedroom…
In a social media post this week, Swedish climate activist Greta Thunberg announced to followers that she’d applied to trademark her name and the words on the sign that she carries during strikes: Skolstrejk for klimatet, or school strike for climate in Swedish. The 17-year-old catapulted to worldwide recognition last year, just two years after…
Dove is making a significant push to reduce its environmental footprint, and the brand recently spread the word by encouraging consumers to recycle. The Unilever-owned beauty brand launched a vending machine-style installation in New York’s Grand Central Terminal to celebrate its move to 100% recycled plastic bottle packaging across Dove, Dove Men+Care and Baby Dove…
Beloved scientist Bill Nye, in his signature bowtie and lab coat, is surrounded by the tools of his trade, including flasks, moon rocks, microscopes and rocket models, on a soundstage in Burbank, Calif. A freestanding chalk board behind him is covered with numbers, which the affable educator and media star identifies at a glance as…
At a time when climate change is ravaging the world, and “sustainability” has moved beyond phrase du jour to an actual business model, philosophical–if not ethical and moral–questions vex media company executives. Do they continue taking money from companies they believe to be damaging the planet? Today, The Guardian announced that it will no longer…
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