Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York City this week to coincide with the meeting of the United Nations General Assembly. While world leaders engage in diplomacy on East 45th Street–while facing tens of thousands of protesters fighting for an end to fossil fuels–Climate Week…
Shell has a new media agency in Havas, the holding company confirmed to Adweek today. Havas Media will take over the oil company’s global B2C strategic media buying starting January 2024, Shell confirmed. Shell spent roughly $240 million on measured media in 2022, according to COMvergence. The news comes following a roughly three-month-long review of…
As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing landscape. Seattle-based e-bike brand Rad Power Bikes and refurbished bike sales platform Upway are working to build on the recent excitement around e-bikes while establishing…
Even as climate change becomes more devastatingly apparent–and Big Oil’s role in it increasingly irrefutable–major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world’s biggest advertising and public relations firms in their corner. Industry activist group Clean Creatives today released its third annual F-List, which names 294 agencies that worked for…
Electric bicycles (or e-bikes) are gaining popularity as a more sustainable mode of transport, especially for shorter trips. E-bike sales grew by 269% between 2019 and 2022 in the U.S., according to data from market research firm Circana and reported by ABC. Over half of U.S. states have some kind of rebate program in place,…
Faced with an ever-mounting plastic pollution problem–there are now 21,000 pieces of plastic in the ocean for every person–a plastic that turns into dirt might sound like the answer we’ve all been waiting for. But like most sustainability issues, it’s complicated. Despite broader public awareness of plastic’s impact on human health and the environment, the…
Faced with an ever-mounting plastic pollution problem–there are now 21,000 pieces of plastic in the ocean for every person–a plastic that turns into dirt might sound like the answer we’ve all been waiting for. But like most sustainability issues, it’s complicated. Despite broader public awareness of plastic’s impact on human health and the environment, the…
With a population of about 12,000, the nine islands of Tuvalu sit in the Pacific Ocean between Hawaii and Australia. But for how much longer? As a low-lying country, it is under severe threat from climate change and rising sea levels, which could see it become uninhabitable over the next century. To preserve the sovereignty…
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency….
Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping. The change, in response to consumer feedback, aims to cut back on plastic pollution. But while plastic-focused environmental groups are praising the move, others are calling it a distraction from the main impact…
WPP’s media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads. The SeenThis tech avoids data-intensive uploading and downloading techniques used by traditional video ads, instead streaming directly to the end viewer through display…
Procter & Gamble dropped a reference to forest degradation from its anti-deforestation policy in May this year, a move that green investors and environmental groups have denounced, but that the brand claims is due to streamlining terminology. The change comes after the Natural Resources Defense Council (NRDC) filed a complaint late last year with the…
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British….
A new feature on carbon accounting app Commons steers people toward more sustainable brands, encouraging swaps to lower their overall climate impact. Commons, which connects to peoples’ financial institutions to track the carbon emissions related to each purchase, highlights brands that maintain a Climate Neutral certification–demonstrating that they’ve measured and reduced their carbon emissions and…
Americans have a lot of pets–and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy’s and Lovebug want to swap animal protein for insects. “Our dogs eat the same thing every day. Swap it with a sustainable alternative, and…
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living–including how we eat. Specifically, as vegan cheese brand Nobell Foods points out, it’s going to change pizza. The company’s first campaign comes ahead of its product launch. To build buzz, Nobell recruited a…
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants…
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…
Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies like Outerknown, J. Crew Group and VF Corporation are demonstrating the benefits of progress in several of the 12 areas of transformation laid out in a new report from Accenture. But there’s a gulf between…
While most of Barbie’s world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new–often petrochemical-based–Barbiecore fast fashions in favor of a more sustainable way to participate in the hot pink trend: secondhand shopping. The online thrift store is working with Jacqueline Durran, the new film’s Oscar-winning costume designer, to put together a…
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