“Sometimes people say being early is the same as being wrong,” said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. “I believe being early is the same as having a head start.” This mantra has been fully embodied by the work of Grove Collaborative. From humble beginnings in a 900-square-foot storage…
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two companies have committed $1 million that will be accessible to 100 businesses in the form of credits to purchase eco-friendly packaging for businesses in…
Plastic jelly shoes–an undeniable mark of coolness from the 1990s–are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are asking more of brands behind the shiny, colorful footwear. Melissa, the original jelly shoemaker founded in Brazil in 1979, produces its iconic sandals using 100%…
This month, after a comprehensive review of the alternatives to its current post-consumer-recycled (PCR) plastic bottle, Dr. Bronner’s launched a new paper-based carton package. Marketed as a refill for the 32-ounce liquid soap bottle that shoppers are likely most familiar with, the new package contains 82% less plastic. But while the carton is using less…
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak candidly about topics like greenwashing and their work for fossil fuel clients. Instead, some said it felt like the creative industries are stuck in the…
The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media’s climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas Emissions. While the framework stops short of defining specific standards and common tools for measurement, it’s a step toward a standardized methodology for media…
Minecraft is the best-selling game in the world. The game teaches players, primarily children, to mine and build whole worlds out of raw materials. Naturally, the raw materials must be secured under duress. A game needs tension, and Minecraft has it. What it does not have is a means to teach players that raw materials […]
The post A Big Idea: “Non-Mineable Land” Inside of Minecraft appeared first on Adpulp.
As marketers from around the world pack their bags to head to the C?te d’Azur, we wondered: What’s the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The answer to that question is, of course, extremely complicated. It also varies greatly depending on the choices that delegates and attendees…
Greenpeace has commissioned a cover of Fleetwood Mac’s hit song “Don’t Stop” as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines a classic for a younger audience. The new “Don’t Stop” is a fable about being young in a world facing climate change and a…
After 70 years of the Cannes Lions International Festival of Creativity, it’s not always easy to find new things to see and talk about. However, heading to Cannes Lions this year–where it is heavily tipped to be one of the big winners–will be a meatball made from mammoth meat. Created to drive awareness and conversation…
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for Greenpeace Nordic, was to wrench the focus away from the organizers in the name of the climate movement. He returned his own gold lion–which he’d…
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint. Juliet is also aiming to revamp the reputation of boxed wine and lure high-end, sustainably-minded drinkers to the category. It’s part of a larger push within…
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike market, according to SkyQuest Technology Group, will grow over the next five years by 6.1% to $89.8 billion as more people move away from cars for various reasons. Now in 46 countries and producing 100,000…
After decades of working on sustainability with heavy industries, I’ve had the pleasure of taking a deep dive into the advertising sector over the past 18 months. While I was initially surprised that an issue as well established as climate was new to the sector, I’ve been very impressed with the seriousness with which many…
Over the last few years, outdoor spaces have become extensions of our homes. What many don’t know is how our community parks stay clean, host events and why they partner with festivals. The Austin Parks Foundation is on a mission to enhance people’s lives throughout its various parks and green spaces in the Texas city….
Faced with the concurrent problems of overflowing landfills, a warming climate, and–on a much more quotidian level–the incredible headache of moving or replacing furniture, brands like Kaiyo and Fernish are building more circular, sustainable and convenient ways of furnishing our homes. When it comes to furniture, waste is growing fast–and major barriers to recycling remain…
The FTC is in the process of updating its guidance on environmental claims, following the end of its public comment period in April. Over the last decade, searches for “carbon neutral” have increased twentyfold, according to Google Trends. While searches for “sustainable fashion” have jumped tenfold. But what do these sustainability-related advertising claims actually mean?…
The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision, MilkPEP (short for Milk Processor Education Program) ran a campaign that garnered attention for its star-Aubrey Plaza-mocking the plant-based sector and arguing “only dairy milk…
As brands and consumers become increasingly aware of their roles in the growing climate crisis, meaningful messaging and action are more important than ever. Empty promises aren’t enough, though. How can marketing leaders effect lasting change while also contributing to the growth of their business? One April 20, Adweek’s Sustainable Leadership Forum tackled these topics….
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: “[It’s] like winning a Kid’s Choice Award. It doesn’t really mean much, but it will help you temporarily look a little bit greener.” A kid covered in Nickelodeon’s trademark green slime then appeared on the screen next to Oliver–resulting…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
