Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers–who spent up to a record-breaking $7 million for 30-second spots this…
Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand’s hands-free slip-in sneakers. The 30-second “All Walks of Life” campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close…
Fox is scoring big with Super Bowl 57. In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous…
After last year’s Super Bowl found Jason Sudekis morphing into other people and vice versa, TurboTax’s Super Bowl 57 spot doesn’t feature a big name, but rather a dancer who doesn’t have to do taxes. As the culmination of the “Come to TurboTax” campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don’t Do Your Taxes.”…
This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin. But once football fans actually catch a glimpse of the brand’s latest work, they might find themselves asking, “Are these two acting in my best interests, or are they…
Well, Vince Gilligan faithful, it’s official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe). Frito-Lay’s popped corn snack bought its way into the beloved AMC meth drama’s timeline by bringing in Gilligan and production company Interrogate to recreate the show’s origin story…but with snacks. Aaron Paul’s Jesse Pinkman cooks up a…
Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled…
Nick Jonas was diagnosed with Type 1 diabetes when he was 13 years old. Since then, the pop star and actor has become a very public face for those managing the chronic health condition. In 2021, he starred in a Super Bowl campaign for a diabetes monitoring device by Dexcom and this year, after the…
Ahead of Super Bowl LVII Feb. 12, Reddit released a series of free, limited-edition Super Bowl LVII Collectible Avatars for users to collect. Four avatars are available to choose from, but each user can only claim one. Our guide will show you how to get a collectible NFL avatar in the Reddit mobile application. Note:…
For many football fans, September is the start of the best time of the year. From tailgates to trash talking, there’s a special camaraderie among fans. The pinnacle moment is the Super Bowl, but what happens once the Big Game ends and the season is officially over? The NFL knows football fans live for the…
Uber’s musical Super Bowl ad unites Sean “Diddy” Combs with a cast of hitmakers to produce a song that will get stuck in people’s heads. The brand has unveiled its full-length spot ahead of the Big Game on Feb. 12, after previously releasing a teaser starring Diddy. This is its third consecutive Super Bowl ad…
If you’ve ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider yourself seen in the brand’s Super Bowl 57 ad. The snack maker is due to pop up during the Big Game for the sixth consecutive…
Super Bowl advertising costs money, but being in the Big Game doesn’t guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a…
It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…
Automaker Stellantis Group will run two 60-second Super Bowl ads this Sunday–one for Jeep and one for Ram–after sitting out last year’s Big Game. The Jeep spot will air in the 2-minute break during the second quarter, while the Ram commercial is slated for the beginning of the fourth. Stellantis previously appeared in the Big…
The last time Americans saw this giant flying cucumber–not a euphemism–it was traveling at a low altitude snail’s pace across 13 U.S. cities as the eccentric brand emissary for Hendrick’s Gin. After resting for a few years, the 133-foot airship with a Victorian vibe is back in action, headed for Glendale, Ariz., on Feb. 12….
The adoption around the use of the description “rock star” in the business world has gone too far, according to enterprise software company Workday’s Super Bowl spot, which features actual rock stars to make its point. The 60-second ad from Ogilvy, which will run nationally during the third quarter of the game Feb. 12, features…
For the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. As pandemic restrictions loosened and pent-up travel demand…
After teasing a food waste-related spot with Brie Larson and Jon Hamm, Hellmann’s revealed a plot twist with its full Super Bowl ad this morning–the two actors are stuck inside comedian Pete Davidson’s fridge. After taking stock of his leftovers, the former Saturday Night Live cast member uses the actors-as-ingredients to make a ham and…
Jersey Mike’s Subs is rolling out a new celebrity-led Super Bowl campaign. But the catch is that the ad’s not actually airing during the Big Game. At least, not yet. A brand can dream, Jersey Mike’s tells viewers in this online ad starring Danny DeVito. The actor breaks the fourth wall inside a Jersey Mike’s…
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