Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football…
The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta Quest is the official virtual reality headset of the NBA and Women’s National Basketball Association, and Meta will have a presence at major events for both leagues…
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services supplier of the tournament, which takes place in France in September and October. To begin its activation of the partnership, Meta…
Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon’s “Welcome Unlimited” plan. The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls, and Manning pitches ways to join one of the winners, including offering to coach their kid’s football team….
The National Hockey League shared all of the details on the Truly Hard Seltzer NHL All-Star Beach Festival Feb. 2 through 4 at Fort Lauderdale Beach Park in Fort Lauderdale, Fla. The puck drops for the 2023 Honda NHL All-Star Game at 3 p.m. Saturday, Feb. 4, at FLA Live Arena, home of the Florida…
The National Hockey League doubled up on its annual Willie O’Ree Community Hero Award, opening up nominations for the 2023 Willie O’Ree Community Hero Award in the U.S. and the Willie O’Ree Community Hero Award Presented by Hyundai in Canada. The awards are aimed are recognizing individuals who positively impacted their community, culture or society…
No, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris? During Saturday’s broadcast of the NFL Wild Card game between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked…
These days, the safest bet is that a sizable portion of the ads you’ll consume in the coming weeks will be from sports betting apps, especially with the Super Bowl just around the corner. And if you review just a sample of past campaigns from brands like BetMGM, WynnBet and TheScore, you can spot a…
The National Hockey League teamed up with Pepsi on free-to-play weekly pick ’em game the Pepsi Zero Sugar NHL Goalie Challenge. Every week, NHL fans in Canada and the U.S. can choose three NHL goalies to either get a win, have the most saves, have the fewest goals against or have a shutout for the…
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to the Super Bowl called the GQ Sports Style Hall of Fame, an effort that will strengthen the experiential portfolio of Cond? Nast and draw more brands’ sports marketing budgets. The event, which takes place in…
Rob Gronkowski has a busy Super Bowl weekend ahead of him next month. The retired four-time Super Bowl champion is an NFL analyst for Fox Sports and will be kicking a field goal live in the third quarter for FanDuel’s Super Bowl spot. “I’m more busy that whole week than when I was playing in…
Toronto Raptors fans attending Friday night’s (Jan. 6) National Basketball Association tilt against the New York Knicks can enjoy the first ever 5G multiuser augmented reality experience on Snapchat thanks to a collaboration with Canadian telecommunications company Bell. The two companies said Bell is the first Canadian telecommunications company to leverage 5G technology to support…
Discover Financial Services and the National Hockey League revealed a multiyear extension of their U.S. partnership, under which Discover will maintain its status as the official credit card and official bank of the league in the U.S., along with continuing as the title partner of the 2024 Discover NHL Winter Classic. The Seattle Kraken will…
For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in the sportsbook around her. For women who want to place bets, the gender imbalance they encounter among sports bettors has deep roots in its illegal, male-dominated history. For gaming companies and their marketers, it’s a…
Boston Bruins defenseman Charlie McAvoy and his father star in “On and Off the Ice,” a new spot from National Hockey League partner MassMutual. The spot will debut during the 2023 Discover NHL Winter Classic Jan. 2, when McAvoy’s Bruins will host the Pittsburgh Penguins at Fenway Park, home of Major League Baseball’s Boston Red…
The NFL’s coveted Sunday Ticket package has a home in streaming for the first time. Google and the NFL reached an exclusive multiyear deal to bring all out-of-market Sunday afternoon NFL games broadcast on Fox and CBS to YouTube TV and YouTube Primetime Channels. The subscription-only Sunday Ticket package has been with DirecTV since 1994….
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership. Financial details and terms were not disclosed. Pittsburgh-based PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic, in which its hometown Penguins will visit…
BET99 is now an official partner of the National Hockey League following a multiyear agreement between the two parties. The Canadian premium online sports betting, casino and free-to-play company will team up with the league on new free-to-play game NHL PrePlay for fans in Canada. On every game day during the NHL season, fans will…
Beats by Dre, taking an unconventional approach to a holiday ad, dug through some private archives and came up with a montage of images of LeBron James and his son, Bronny, giving viewers a heart-tugging peek into their bond. Among the visuals: LeBron cuddling with the infant Bronny, play-wrestling with him as a tween and…
One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings, Extreme Networks and Fanatics. The Pittsburgh Penguins will visit the Boston Bruins at Fenway Park, home of Major League Baseball’s Boston Red Sox, Monday, Jan. 2, at 2 p.m. ET,…
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