After Auburn freshman Kharyssa Richardson suffered a head injury in November 2022 at the Las Vegas Invitational, she lay on the hardwood floor for 45 minutes waiting for the paramedics to arrive. For brands with media investments in the NCAA, this was a major wake-up call to the inequities in college basketball and a sign…
On this episode of Brave Commerce, Grant Hill–basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company–shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture. Hill, who spent 19 years in the NBA, has expanded his business portfolio to encompass real estate, executive leadership, sports…
With just weeks to go until the 2023 National Women’s Soccer League season begins, one team is looking to dance all over the competition. A founding member of the NWSL, the Chicago Red Stars have been part of the league since 2013. But the team has undergone several tumultuous years, finding themselves at the center…
Jordan Brand, the Nike-co-owned footwear and apparel line that continues the legacy of basketball star and entrepreneur Michael Jordan, has released a campaign to inspire youth and celebrate women athletes. The mission of Jordan Brand, which is one of the world’s most successful footwear brands, focuses on “flight” as it aims to support creative potential…
The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world. The new vertical will be helmed at launch by a team of three reporters,…
Sports media publisher Overtime launched its third franchise Tuesday morning. Overtime Boxing (OTX) centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers. The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone sports leagues featuring young athletes,…
Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center. The agreement, announced Monday morning, features a 90% media investment, solely in women’s sports, that will include coverage of game highlights, branded content and features across ESPN, along with regular, in-episode SportsCenter segments. The remaining 10%…
Before a single NBA All-Star enters Vivint Arena in Salt Lake City this weekend, they’ll be throwing elbows with brands for space in the spotlight. “NBA All-Star 2023 is a global celebration of our league, teams and players, serving as a special opportunity for our partners to authentically engage with our fans around the world,”…
PepsiCo brand Starry may be a rookie in the soda category, but it’s already looking to mint its MVP status as the new official drink of the NBA, WNBA and NBA G League this All-Star Weekend. To celebrate its debut on one of the biggest sports stages of the year, Starry–which launched just a month…
In addition to LeBron James recently becoming the National Basketball Association’s all-time leading scorer–live on TNT–Warner Bros. Discovery has another reason to celebrate. As the NBA’s top stars head to Salt Lake City this weekend in Turner Sports’ first year under the combined WarnerMedia and Discovery umbrella, the company has sold out its advertising inventory…
While some sports brands have recently made efforts to become more inclusive, certain groups still face barriers to getting involved with physical activity. For example, a 2021 Sport England study uncovered that Black children are the least likely to be physically active–mainly because they are twice as likely to live in deprived areas with less…
The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. Tag teams have formed under far flimsier premises. Almost a year before WWE’s Royal Rumble on Jan. 28, WWE and PepsiCo…
Throughout his career as an athlete, Patrick Mahomes has been defying the odds. Though that’s true dating back to his early days in college sports, and doubly so for his recent success with the Kansas City Chiefs–he’s helped lead the team to three Super Bowls since 2019 and, as of the big game on Feb….
For many football fans, September is the start of the best time of the year. From tailgates to trash talking, there’s a special camaraderie among fans. The pinnacle moment is the Super Bowl, but what happens once the Big Game ends and the season is officially over? The NFL knows football fans live for the…
Sports fans’ favorite campaign is back with a new ad–this time starring Olympic gold medalist Sydney McLaughlin and SportsCenter anchor Hannah Storm. The latest spot in ESPN’s iconic “This Is SportsCenter” campaign, titled “Seconds,” will make its linear debut on Saturday on ESPN during the Duke and UNC men’s basketball game, tipping off at 6:30…
When ESPN brought the fan-favorite “This Is SportsCenter” ads in-house in 2017, it didn’t expect a pandemic to force the campaign to go dormant two years later. Now, with the help of new creative partner Arts & Letters, “This Is SportsCenter” is officially back with four spots–shot in a single day at ESPN headquarters in…
Valentine’s Day marketing for oblivious significant others writes itself around this time of year. “Seeking a gift for that special someone? Tell her how much you love her with a [random floral arrangement/oddly brown diamond/set of lingerie you didn’t get the measurements for] at [insert brand] today.” It’s holiday marketing precipitated on not knowing your…
How do you get Eli Manning to do an ad for your brand during one of the busiest times on his post-retirement calendar? If you’re The Children’s Place, you make clothes his kids already use, have headquarters 3 miles from his old workplace at MetLife Stadium, and tell him he can bring his old New…
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from M&M’s, Coca-Cola, Twix and more. Enjoy the assortment! Morsel #1: Are Ma&Ya’s a Super Bowl stunt? Most of the internet will have heard or seen…
Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football…
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