The International Swimming Federation (F?d?ration Internationale De Natation, or FINA), the body for water sports whose mission is to help everyone in the world learn to swim, has changed its name to World Aquatics. Husain Al-Musallam joined as president in the summer of 2021 with the agenda to drive change across all aspects of FINA…
Fox’s Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990. In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov….
Most brands don’t deliberately try to attract controversy through their advertising. But sports betting brand PointsBet Sportsbook bucks that trend with its messaging, and it doesn’t plan on stopping anytime soon. To further the brand’s growth in the U.S. sports betting, it recently hired Dublin-based creative agency The Tenth Man for a year. The agency…
The Home Depot first sponsored ESPN’s College GameDay in 2003, when the majority of U.S. viewers watched broadcasts on bulbous cathode-ray tube televisions. At the time, Home Depot centered around professionals and homeowners. It had offshoots like The Home Depot Supply, the Home Depot Landscape Supply and Expo Design Center aimed at a growing housing…
Sports fans continue to make up a huge share of audience across platforms. According to Statista, 57.5 million U.S. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call…
World-renowned athletes (and fianc?es!) Sue Bird and Megan Rapinoe are turning their Instagram Live and podcast series into a full-fledged production company. A Touch More will create scripted and unscripted content that aims to tell the stories of revolutionaries and game-changers, with a particular focus on narratives around identity, activism and underrepresented communities, including LGBTQ+,…
Fox Sports has delivered its best Thanksgiving weekend ever, earning 165.3 million impressions across Fox and FS1 from 33 live events. The Dallas Cowboys on Thanksgiving, the U.S. Men’s National Soccer Team versus England on Black Friday, No. 2 Michigan and No. 3 Ohio State squaring off on Saturday and the NFL window on Sunday…
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar’s and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by…
In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with…
In this world, you’ve got to take success where you can get it, and celebrating even the smallest victories can change your whole day for the better. What constitutes a win is in the eye of the beholder, but that doesn’t mean you can’t enjoy these little accomplishments as they come. With the sense of…
Sue Bird and Sylvia Fowles retired from the Women’s National Basketball Association this year as two of the best players the sport had ever seen. Nike created an entire collection of shoes and apparel in tribute to them during their final season, but the most high-profile shoe Bird wore during her career had Kyrie Irving’s…
What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That’s why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men’s World Cup…
According to a survey by the U.K.’s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages. Following those insights, Outvertising,…
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup…
With 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer’s largest event as soon as the latest one ends. Panini has sold a billion packets of stickers worldwide featuring player photos and team logos in 10 different languages using that approach. Unfortunately,…
In today’s episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of nonprofit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider. The trio breaks down Adweek’s 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird. Adweek’s Most Powerful Women…
There are a couple of ways to learn how to ride a half pipe or bowl when you’re new to skateboarding. You can start at the bottom, rolling from ramp to ramp as you build speed and eventually make your way up to the coping edge at the ramp’s summit. Or you can start at…
Ahead of the 2022 FIFA World Cup, which kicks off on Nov. 20, sportswear brand Nike released their latest soccer campaign, “Footballverse.” To celebrate soccer players of the past and present, “Footballverse” features a four-minute spot highlighting the athletes’ skills through an imaginary universe where they all compete together to answer the debate of who’s…
Cannabis retailer Verilife, breaking new ground in mainstream sports, has signed a year-long sponsorship with the Chicago Wolves that will put the company’s dispensary brand front and center at the hockey champ’s televised games. The deal, a first between a professional team and a cannabis marketer, will stretch from the Wolves’ home stadium, Allstate Arena,…
Major League Soccer’s streaming service is kicking off. MLS Season Pass, the subscription streaming service from Apple and the league, will arrive on Feb. 1, 2023. The new offering will cost soccer fans $14.99 per month, or $99 for the whole season. For Apple TV+ subscribers, it’ll clock in at a discounted $12.99 per month…
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