Hasta La Creative!

Following last year’s stunning Kentucky Derby upset by 80-1 long shot Rich Strike, NBC Sports and moving and storage company Pods saw an opportunity. Pods is now the presenting sponsor of NBC Sports’ Championship Season collection, kicking off Saturday from Churchill Downs. The multi-faceted campaign, “NBC Sports Championship Season Moved by Pods,” will be featured…

When fans arrive at Churchill Downs for the 149th Kentucky Derby, it’ll be in the most luxurious cars wearing opulent clothing and awaiting a sip of decadent cocktails. If companies want their brand stamped on all of those facets of the race, they have to show up to Louisville each year. Casey Ramage, vice president…

With more women than ever before working in the NFL, Los Angeles Rams CMO Kathryn Kai-ling Frederick sees the opportunity to elevate her historic franchise even higher. Coming off a Super Bowl win in her first year with the team, Frederick led the marketing efforts through a rough 2022 season, and just debuted new creative…

After Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar ad calling out the “ridiculous” measures some take to feel safe while exercising on city streets. The Samsung ad, “Night Owls,” drew an angry response, with critics saying it didn’t reflect the dangers faced by…

Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus. He’s also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows. In a marketing landscape where data and…

As one of the NCAA’s “Corporate Champions,” AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed “Madness Loves…

College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA’s March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool. Considering the emotional rollercoaster of the season, Coors Light is introducing its limited-edition…

Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in sports media. The appointment comes at the end of a competitive review led by ID Comms that began in November and wrapped up this week. The account is worth $200 million, according to a source familiar with…

After winning the 2021 NBA championship, the Milwaukee Bucks became a basketball sensation with its leading star, Giannis Antetokounmpo. However, in 2012, the team had no established brand story or marketing team. Enter Dustin Godsey, the first marketing hire at the organization. In this episode of the Speed of Culture podcast, Suzy founder and CEO…

Soccer is often called “the beautiful game.” It could also be compared to a symphony if the coach were an orchestra conductor guiding his “artists” – the players. Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French…