After England reached their first major soccer final in 55 years at Uefa Euro 2020, narrowly losing against Italy, the excitement of the tournament has been overshadowed by racist abuse directed at three key players. Marcus Rashford, Jadon Sancho and Bukayo Saka were targeted on social media after each of them missed penalties in the…
After over a year of a necessary but tedious lockdown, families are eager to share new adventures together outside of the home. Energy bar Clif Kid and Some Spider Studios are embracing the thirst for novelty with their “Fuel Your First” campaign focused on introducing children to outdoor experiences. Limited edition packages of Clif Kid…
If you’ve kept tabs on the 2021 Major League Baseball season, you are familiar with the unparalleled success that Los Angeles Angels All-Star Shohei Ohtani is enjoying this year. And even if you aren’t an everyday baseball enthusiast, his track record on the diamond this season has been undeniable. He’s a two-way player leading the…
Major League Baseball detailed some of its social initiatives during 2021 All-Star Week in Denver. The MLB Draft was added to All-Star Sunday, and eight of the sport’s top prospects were in attendance at the Bellco Theater inside the Colorado Convention Center, with the event broadcast live on MLB Network and livestreamed on the league’s…
After a yearlong delay, questions still remain about how the 2020 Summer Olympics in Tokyo can proceed amid the ongoing Covid-19 outbreak. The decision to ban all spectators and Japan’s state of emergency have cast a shadow over the global sporting event. Despite this, the Olympics aren’t short of sponsors and brands (both official and…
With the Olympics kicking off later this month, Nike has extended its “Play New” campaign to focus on the ambitions of the next generation of athletes and inspire a new generation to participate in sport. Created by Wieden + Kennedy, the ongoing campaign began in May in a bid to encourage people to try new…
The BBC’s ad for the Olympics is a feat of craft that captures the vibrancy and buzz of Tokyo–but it almost didn’t happen. BBC Creative, the broadcaster’s in-house agency, began working on the campaign in late 2019, but put it on hold when the Olympics were postponed in March 2020 due to the Covid-19 pandemic….
Episode two of Adweek’s newest series, The Most Powerful Women in Sports features Tampa Bay Buccaneers’ assistant defensive line coach Lori Locust, who’s entering her third season with the Bucs. Locust was thrust into the spotlight in 2021 when she and the Bucs’ assistant strength and conditioning coach made history by becoming the first female…
Coca-Cola spent hundreds of millions of dollars sponsoring Euro 2020. It spent years preparing for one of the world’s most watched soccer tournaments after the Summer Olympics and FIFA World Cup. Coke’s iconic logo sat among European soccer’s brightest stars; it even had bottles of its flagship cola on the postgame podium. Then, the unexpected…
Thursday’s ban of all in-person spectators at the upcoming Tokyo Olympics cast a pall over NBCUniversal’s 7,000-hour coverage plans for the Games. But the broadcaster and organizers of the Summer Olympics, which begin in two weeks, are looking for ways to bring fans back into stadiums and competition venues digitally to retain some of the…
On July 1, NCAA athletes were able to strike brand deals and sponsorships for the first time–a new possibility for athletes after the Supreme Court ruled in June that the NCAA rule can’t prohibit student-athletes from profiting off their name, image and likeness (NIL). And for some athletes, that opens the door to a windfall…
The Summer Olympics–which begin in just two weeks–will have no spectators, organizers said Thursday, marking the latest blow to the 2020 Tokyo Games that have been repeatedly roiled by the ongoing Covid-19 pandemic. A complete ban on all Olympics spectators, which had been recommended by medical advisors as Covid-19 cases continue to climb in Japan,…
Shortly after midnight on July 1, college athletes began sharing news of the first endorsement deals allowed under the NCAA’s new Name, Image, Likeness rules (NIL). One prominent deal involved twin sisters Hanna and Haley Cavinder, who are members of Fresno State’s women’s basketball team, signing on as spokeswomen for Boost Mobile. They announced the…
A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople. But are the athletes ready? Everybody’s about to find out. As the floodgates are being thrown open to a…
Walk-On’s Sports Bistreaux has been a rapidly expanding staple within the South since 2003. With 53 locations and counting, the brand is tapping a restaurant marketing veteran to help the brand expand its reach. Walk-On’s Sports Bistreaux has hired Luke DeRouen, who has previously held roles at Buffalo Wild Wings, Pizza Hut and Arby’s, to…
When Jennifer Storms started her career at the United States Olympic and Paralympic Committee in Colorado Springs, Colo., she quickly noticed that visitors to the company’s headquarters often beelined to a particular landmark. “The most-visited place on campus is the oversized Olympic rings, and everyone was there taking photos,” recalled Storms, now the chief marketing…
Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports celebrates the female power players in the sports world. For a limited time, enjoy complimentary access to this new Adweek+ subscriber series. The biweekly series will…
It’s July 1–and if you’re a baseball fan, you probably know today is the day former New York Mets third baseman Bobby Bonilla gets his annual $1.19 million paycheck. To celebrate, Mint Mobile is partnering with Bonilla to offer its own “extremely long-term deal” to new subscribers. The story of Bobby Bonilla Day If you’re…
Angel City Football Club (ACFC), the first-ever majority female-owned soccer team in the world, has launched its new logo ahead of the 2022 season. ACFC revealed the new look in a rousing two-minute anthem video titled “Our House: Our Anthem.” Having chosen its official colors–Armour, Sol Rosa and Asphalt–the organization asked eight different artists to…
The story of North Wales’ Wrexham Football Club already seemed plenty dramatic with its takeover by Hollywood megastars Ryan Reynolds and Rob McElhenney, but now it’s turned a page that steps up the team’s visibility even more: massively popular app TikTok will be the team’s top sponsor. Corresponding with the announcement, Reynolds and McElhenney have…
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