In August 2019, the impossible was captured on video. Millions watched it, slowed it down, paused it to make sense of what they were seeing: a woman nailing a triple-twist, double backflip for the first time in gymnastics history. To pull off the move, 22-year-old Olympic gold medalist Simone Biles had to complete two rotations…
The National Basketball Association called next on Twitter Spaces, as the league and the social network inked a multiyear partnership extension last week. In addition to the audio feature, the NBA will provide Twitter with highlights, live content, livestreams tied to TNT’s live broadcasts and Twitter Moments. The NBA’s 75th anniversary will be the theme…
Remember ESPN Classic? Disney, which has been steadily moving away from programming and distributing the channel over the past decade, is going to shut down the network officially early next year. The company has begun telling its carriage partners that it plans to officially shut down the network on Jan 1, 2022, an ESPN spokesperson…
NBCUniversal’s cable sports network NBCSN will officially be no more on Dec 31. In January, the company first announced plans to shutter the cable network later this year in an effort to bolster USA Network, which has been shifting away from scripted series and focusing on more sports and reality programming. Some of the biggest…
About 20 years ago, Oakland A’s general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis’ bestselling book Moneyball, which in turn led to Brad Pitt portraying Beane in the film adaptation. Beane’s analytics methods, which…
Major League Baseball and Twitter are focusing on the “World” in World Series, teaming up on the #PostcardsFromHomePlate initiative. It started Oct. 12, when the @MLB Twitter handle issued a call to action to fans in four languages–English, Japanese, Korean and Spanish–for followers to comment on what baseball means to them, alluding to a “surprise”…
The NBA’s 75th anniversary celebration has led to some quality ad content, such as the league’s recent spot featuring a who’s who of basketball stars past and present. Now, basketball publisher Slam is getting in on the action with a wide-ranging collectible drop called One ‘N Done. Beginning Oct. 28 with an ode to 75…
Navy Federal Credit Union remains the official military appreciation partner of the National Hockey League following a multiyear extension of the partnership that began in 2018. The focus is on recognizing and supporting veterans and active-duty service members and their families at NHL tentpole events, during broadcasts and across the league’s digital and social platforms….
Fox Sports has a new ad sales chief: Mark Evans has been named evp of ad sales for Fox Sports. He’ll be stepping in for Seth Winter, who will retire in February, after spending more than 40 years in ad sales. In the role, Evans will oversee all ad sales for Fox, FS1, FS2, Fox…
Next year, the NBA Playoffs on ESPN will have a presenting sponsor for the first time. Disney Advertising Sales and Google extended their longstanding partnership, integrating Google Pixel into the league’s full slate of nationally televised playoff games on ESPN and TNT. Top line Google joins YouTube TV, which is the presenting partner of the…
Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don’t have much time for a special cheat meal. Sports media and entertainment company Team Whistle partnered with KFC for its online video series “Cheat Day,” which celebrates those rare occurrences when an…
Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations could technically be true. That said, endorsement from top figures in the sports industry certainly can’t hurt matters. With over 30 investing athletes, home gym startup Tonal isn’t hurting for key endorsements….
Boardroom, the media network co-owned by NBA superstar Kevin Durant and his manager Rich Kleiman, is linking up with blockchain platform Dapper Labs. As a part of the partnership, Dapper Labs’ NFT marketplace for basketball NBA Top Shot will be featured on the Boardroom website through news and feature stories, as well as giveaways, spotlights…
The National Hockey League is back on Disney-owned networks for the first time in 17 years as the new season begins today, and the company is ready to take full advantage of its expansive rights deal. In March, Disney and the NHL struck a seven-year deal that made Disney properties the primary TV and streaming…
The National Basketball Association will tip off its 75th anniversary season Tuesday, Oct. 19, and Snapchat will enter its seventh year as a partner of the league with 360-degree cross-platform interaction for Snapchatters. Snap Inc. said in a blog post Tuesday, “We are a week away from the 75th anniversary season of the NBA, and…
MassMutual marked its fourth year as the official life insurance and retirement planning partner of the National Hockey League with a new spot featuring Alex Ovechkin and Nicklas B?ckstr?m of the Washington Capitals along with Ovechkin’s wife, Nastya. Grey developed the spot in partnership with MassMutual, the NHL, the National Hockey League Players’ Association and…
Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels–Hope United. Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell…
Historically Black colleges and universities have what companies increasingly want. But brands have to put in the work–and show receipts–to get it. Since the murder of George Floyd by a Minneapolis police officer in May 2020, marketers have been looking for ways to link their clients’ brands with underserved communities and social justice initiatives. Marketers…
Gambling has enjoyed a handsome makeover in recent years–and marketers have taken notice of it. In the three years since a Supreme Court ruling struck down a federal law prohibiting sports betting, sports publishers–including Barstool Sports, Sports Illustrated and Gannett–have inked multiyear partnerships with casino operators and sportsbooks. Brands and the media buyers that represent…
The vast majority of the 140-character and 280-character tweets sent via Twitter have very short shelf lives, but not so for one from Ari Chambers, founder of Bleacher Report’s HighlightHer, posted on April 5, 2017. The tweet was short, but sweet: “The WNBA is so important.” The WNBA is so important. — Arielle (Ari) Chambers…
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