Hasta La Creative!

How tough is it to scout for pillow shams and window treatments, Mr. New Homeowner, while keeping your manhood intact? Extremely difficult, if not downright impossible, on chick-dominated Pinterest.

FirstBank of Lakewood, Colo., wants to help you unleash your inner Martha Stewart while disguising the whole House Beautiful jag as a much more manly exercise. Just download a browser extension—themes include sports, meat and power tools—and “manoflage” your Pinterest page. So, while you’re actually considering color schemes and area rugs, it’ll appear to nosy friends or coworkers that you’re shopping for drill bits or ogling raw beef. Instant stamp of approval from anyone mired in gender stereotypes!

The digital campaign comes from ad agency TDA_Boulder, and its intro video will run as paid pre-roll on sites like Hulu and YuMe. There’s a dedicated man-o-flage.com site for the free software, which is also available at the App Store.

Decorate to your heart’s content, dude.

A especulação de poucos meses atrás acaba de ser oficialmente confirmada. O Pinterest está estreando as suas primeiras pinadas patrocinadas, para marcas como Kraft, General Mills, Ziploc, Nestlé, Lululemon, Gap, ABC e Expedia.

A Kraft vai apostar em sua grande maioria em pins com receitas, dentro de quatro diferentes categorias – sobremesas, pratos que incluam queijos e cream cheese e conteúdos do site KraftRecipes.com. Esses pins pagos irão aparecer nas buscas e em murais de alguns assuntos específicos, mas não farão parte da lista principal do Pinterest de cada usuário (o home feed), ou dentro dos murais pessoais de cada um.

 O Pinterest está trabalhando bem próximo dos criativos das marcas, para garantir que o conteúdo tenha a ver com a atmosfera a que os usuários da rede social estão acostumados.

Nesse início, a equipe do Pinterest está trabalhando bem próximo dos criativos das marcas, para garantir que o conteúdo tenha a ver com a atmosfera a que os usuários da rede social estão acostumados. “É como se eu estivesse oferecendo um time de consultores para esses parceiros, para que eles possam ter as melhores ideias, aprender e entender como a plataforma funciona”, detalha Joanne Bradford, gerente de parcerias do Pinterest.

Ainda que existam planos para, no futuro, permitir que os clientes possam adquirir suas pinadas patrocinadas através de um sistema automatizado, por enquanto todas as campanhas estão sendo manualmente revisadas pela equipe do Pinterest, para garantir a qualidade e controlar a quantidade. Joanne frisa que nem todos os detalhes foram definidos, e que o feedback dos usuários e os dados sobre os padrões de uso serão analisados para entender como melhor posicionar os pins patrocinados.

Post originalmente publicado no Brainstorm #9
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There definitely is no secret about Facebook’s renowned traffic numbers, and all online marketers certainly know this very well. Of course, all businesses from small to large have a tendency to view that in terms of profits which is clear. But it is important to realize that you will have to work before you are able to reap the rewards just like you need to anywhere else. Avoid thinking that you just need to make a couple of comments every now and then, and then you make loads of money. If you are asking yourself what can be done, if you are obscure you can change that around and become well-known. Your small company can achieve excellent publicity, and you can generate leads, sales and far more. But know your Facebook fame will not occur by itself, and you can definitely derail your efforts by making the wrong marketing moves.

One of the greatest wrong turns to take at Facebook, and other sites, is failing to be consistent in what you do. The difficulty with this idea of being even and routine in your marketing is about simply being there for your market. What can quickly happen is you begin with a bang and then matters fall by the wayside in time. To make up for that, you suddenly appear out of nowhere and post half a dozen status updates. While you’re at it, you contain a couple of links for some offers you feel are great and might help them. That is certainly not how you utilize social marketing or have success at Facebook. The mixture of your absence and the links you gave them will leave a bad impression about you. So merely spread out your marketing and ensure you talk to people on a recurrent basis.

You can trigger other unpleasant consequences by failing to keep in regular touch with your market. First, as you realize all of your efforts will work to brand you whether in a positive or negative fashion. So what that means is you must be consistent in your messages all the time. Also, remember you stand for your business, so while you have to be fairly informal it is still important that you carry out yourself properly, as well. Getting that done is not as hard as you may feel, but you must keep it uppermost in your mind. So stay away from going way off topic at your fan pages by talking about things people will not be there to hear. Obviously it is fine to have light occasions, but keep the conversation on course and in the right direction. But keep things going in the right track which is the theme of your page as well as your business branding.

A lot has been occurring at Facebook in the past couple of years including upgrades of many kinds. One specific change that has taken place concerns transmitting friend requests to people who don’t know who you are. You have to be very watchful with that practice because they will know that you’re doing it and may eliminate your account. But one way around that is to search on the phrases that are appropriate to your market. The effect of doing so will lead you to chats based on your searches. At that time it is simply a matter of pleasantly adding to the discussions.

Se você já foi o ‘tuiteiro’ oficial do casamento de um dos seus amigos, saiba que podia ter recebido uma boa grana com isso. A rede de hotéis W Hotels, de Nova Iorque, está oferecendo aos noivos que irão se casar em uma das suas 4 filiais na cidade a opção de contratar um ‘Social Media Wedding Concierge’, que é basicamente um ‘personal tuiteiro’ para a cerimônia.

Manter a presença do próprio casório nas mídias sociais, no entanto, não sai barato. O custo para contratar esse profissional, que além de fazer postagens no Twitter se encarrega também de Instagramar as fotos da celebração, pinnar os destinos da lua de mel e organizar o uso de uma hashtag específica, é de 3 mil dólares.

$3,000 “social media wedding concierge” will come up with a #hashtag for you. please stop. pic.twitter.com/EttzK0L8Vk

— Bianca Bosker (@bbosker) March 25, 2014

Além da curadoria de midias sociais do casamento, o ‘Social Media Wedding Concierge’ oferece aos pombinhos um livro físico (feito pela empresa Shutterfly) com todas as interações ocorridas durante a celebração.

Desse jeito, não vai precisar muito para ter padrinho oferecendo serviço de ‘tuiteiro’ com precinho camarada para o noivo, ou para começar a ter uma taxa ‘extra’ no aluguel do local da cerimônia para a permissão de uso de smartphones. Vai vendo.

Post originalmente publicado no Brainstorm #9
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The interesting aspect regarding Twitter is that countless small businesses are less than sure how to properly use it. But considering that, each business and individual online marketer approaches their marketing from distinct perspectives. You can usually trace results back to certain activities irrespective of what you are doing. There’s a lot of bad information about using Twitter, but that surely does not imply you are unable to locate accurate information and use it successfully. If you realize what is going on and how to be effective, then you can be in a wonderful position for terrific visibility for your business. There are two options for the online marketer at Twitter, and so this means you need to understand how to conduct your self there. It is quite easy to produce business mistakes that can really tarnish your status with the Twitter group, or your followers.

If you want to have any kind of chance for accomplishment, then you must agree to the necessity of doing actual relationship marketing. Obviously not every person you interact with there will be in your precise market which is fine. Just keep in mind that you need to have relationships with most people who are from your unique market. If you can to chat with people without pretenses, then you’re halfway there with any group at Twitter. Most of the time your chat needs to center around what is happening in your life. However, be careful to prevent alienating people with off-color remarks or topics. One guideline is never expose too much about your own life because a lot of people do not actually want to know.

You have to be very careful that you do not cross the line by talking too much about what you’ve got to offer from your business. One of the worst things you can do is advertise excessively, and you will have to get a feel for what is too much. However, you can refer to something that will basically be a promotion, just be tactful concerning how you do it. You really ought to be fine with the people if your offers are kept below about 20%, and that is just a general guideline. The other times should be spent just conversing with people about life and anything else besides your business. Building and nurturing beneficial market relations is what Twitter is exactly about.

You can often see good replies when you share latest goings-on with your own business. You can consider this as spreading information about either an item about your life or even your business. We all realize that people, usually, can be too curious in news concerning other people. If your news is business oriented, then it is suitable to feature a link to your site. One word of warning is to be straightforward about why you are sharing this news. All you are carrying out there is conversing with people and reciprocating with what they share with you.
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The Facebook users is expanding at a steady rate and represents an incredibly large number of people. The numbers of real markets present at Facebook is also similarly staggering and is very thrilling for web businesses. Facebook is basically open for business all around the clock and each single day of the year. Now that promotion has been there for a while, people have grown comfortable to seeing them. All you need to do is put all that together, and you will see the reason it is so great for internet marketers. So that is some things about the ads, but needless to say that is not all that is offered at Facebook for marketing. There are truly huge opportunities concerning simple business networking that you can be engaged with.

Fan pages have been raging for well over a year, but we have the impression that not every marketer is choosing to make use of it. We’re contemplating about what may be done with business fan pages. If you have multiple sites in different markets, then naturally the smart thing is to build a fan page on its own account. You really do not want to expose all your businesses on one account. Fan pages are instruments for relationship marketing along with business marketing. In a very real manner you are branding your self with your fan page. That is exactly why relationship marketing really has to be provided its due when you are making use of fan pages.

As you work with your fan page, then skip right over the hoopla and other points that turn people off. It does appear to us that very many are no longer interested to see hype, and you can most likely do better without it. When you look at it, hype is not a required part of marketing. Unless of course you are an established name, then you could have a hard time building friendships based on hypey techniques. You will get much farther with people if you are just normal and not some super marketing man or woman with a lot of hypey material. Offer solid and useful information on your fan page and actively engage the people who take the time to visit. You can build something truly solid with that method. After that, hopefully they will tell others about you, and that is when things can get really very exciting.

Do something special for your fans as often as doable. Keep in mind this is all about them, and that is what excellent relationship marketing is all about from the standpoint of a marketer. It really is not very hard at all to locate discount sites with coupons you can inform your fans about. How about producing things like a faithful customer, or fan, card; even though it is digital it doesn’t matter. How about locating great Facebook apps you can tell them about. You could do fun things like run contests and have cool awards such as a special discount for something really nice. You want to develop a neighborhood feeling and get people to end up engaged. Be lively on your fan page and inspire people to return by merely giving them a good reason to do so.

Receiving visitors for your websites or affiliate links is something that every Internet marketer has trouble with. But not just any site visitors is going to do, in order to be profitable you will want to have targeted visitors coming to your website. There really is a distinction between visitors as well as targeted traffic, and in this article we are going to explain the main difference. Not only that but we are also going to show you how you can use social media websites to acquire the targeted prospects you need.

What exactly is traffic? Anytime somebody visits your internet site, that is regarded as traffic. There are loads of ways to get traffic to your website and you can obtain hundreds or even thousands of visitors every single day, but unless this traffic is targeted you might not make a sale. Unless of course the traffic your getting is targeted traffic, your probably just wasting your time. What targeted traffic is, targeted traffic is someone who arrived at your site because they are serious about what you have to sell, or information and facts they find valuable. For instance, if someone is reading through a weight loss blog and these people see an ad for your internet site that says something like, “Lose 20 Lbs In 20 Days” and they also click on that ad, that is a targeted visitor.

A great way to obtain targeted traffic to your sites and affiliate links is to use social media websites. Lets have a glimpse at YouTube. That one social media site will get over a billion site views every single day. And did you furthermore know that the vast majority of that traffic comes from the major search engines? Now, make an effort to imagine this. Somebody would go to Google and performs a search for, “How To Build A Bird House”. Inside the search engine results you locate a video on YouTube showing you the way to build your bird house. Many individuals will click that link since they would rather watch a video concerning this than go through instructions.

Now this is where the targeted visitors piece comes in. You don’t want to allow them to have too much information in the video then at the conclusion of the video include a screen shot or simply tell people that they will get complete information by using the link in the description. Naturally when they click the link or enter in the web address inside their web browser they are taken to a site which happens to be marketing a bird house building book. And simply because your promoting to them an item which they need, this is regarded as targeted traffic. The chances of these folks purchasing the manual is much greater than individuals who saw this website inside a traffic exchange.

The Net is full of a variety of social media sites and you should try to use every one of them. You can accomplish the very same kind of thing on FaceBook or Myspace to get the targeted prospects you may need. And because these social media websites can be so powerful you will possibly not need to bother about any other type of advertising again. Yet another thing you should remember whenever advertising and marketing like this on social media sites is to not design your web pages to seem like spam. If you create a bunch of spammy type pages or break their guidelines they are going to simply remove your pages as well as stop your memberships to those websites which means you can not use their services any longer. Therefore read through their service terms.

Since Pinterest puts so much importance on the use of images, this will actually make your marketing efforts there much easier. Before grabbing any images, just make sure that they aren’t taken from sources that could cause problems for you. There are several legal entities on the net who viciously protect the images of their clients. You also want to make sure that the images you use are appropriate for the point you want to make. Every Pinterest board has a basic theme, and your images should be a good match for this. If images aren’t well chosen, they will only confuse your audience.

Pinterest will give you the tools you need to work with other people on pretty much any project. For example, you can work with businesses as well as the people who read your boards.

First you spread the word and then you just grant access to your boards to the people who are interested in them. Not only can you do this to share your ideas with others but it encourages others to share ideas with you and offer you feedback. The different ways you can make pins are just one instance of this. From here you simply post whatever goes into your project. People will look them over and then share whatever information is still needed.

Just like at Twitter, you can follow Pinterest users, but you need to follow people in your niche or your market. Once more, this is in regards to being targeted with followers or your market audience if you are developing an email list, for instance. You will need to expand your network far and wide with following and gaining exposure. An additional part of this is to produce all the boards possible. By design, Pinterest will automatically add others users as followers to your boards, therefore you want to do this. The recipe is applicability, so create boards that are particular, with respect to content so there is no confusion as to what the board is about.

Pinterest has certain pitfalls that you should be careful to avoid. Pinning an incorrect domain name or URL is an example of such a mistake. This will lead readers to 404 error pages and not where you want them. The way to avoid this problem is to click on the article or post whenever you want to pin something. Anything you see that you want to pin, such as a video at Youtube or whatever, be sure you do it from the original site. By doing this, you’ll know that your links will lead people to the correct locations.

You can help yourself out quite a lot if you learn which mistakes are the most common on Pinterest. In many ways, it all boils down to how you optimize your use of the site so that you can bring in all of the better results. Of course, none of it is truly hard but you need to know what to do so that you can get the best results.

Before you could reach long term success through online marketing, you must have a good strategy. True, there is short term success once you build a web site and release a product but that doesn’t mean a great deal over the long term without your creating a good strategy at the outset. You have to be looking to establish a business that will continue to expand and produce a long-term income source. So as to realize long term success through your business here are some new and creative techniques you should employ.

Ranking highly within the search engines is a requirement for any site that you would like to transform into a long-term success. Once you’ve got your site ranking highly, you will get plenty of traffic to your website, without having to work continually on it. We all know that one of the key factors in developing a long term successful business is to have a lot of traffic that you can turn into purchasers. You will need to have good search engine optimization in place on your web site if you wish to raise yourself up within the search engine rankings. To do this, you have to find the right keywords, and then optimize your site for them. After you’ve done this, and created a great back linking strategy, it should only take a few months before you find yourself in the top five rankings for the different search engines.

Pay per click marketing (or PPC) is one other method you can use to get traffic and, with some luck, buyers. As long as you can run marketing promotions that will generate more sales than the money you are investing in your advertising, it’sa great way to boost profit. As long as you learn what you are doing, Google Adwords can be a highly effective strategy, but done wrong it can cost you a small fortune in a quick hurry. You have to set up your marketing promotions correctly, and monitor each campaign, and by doing this, you should be able to keep within your budget.

Another good way to boost the traffic to your web site is through the use of social media marketing. Get high rankings in websites like Stumbleupon and Digg, and a lot of potential customers will reach your site. Business blogging is something that is used even by the major offline companies including American Express and Burger King. Blogging helps to establish relationships which is an essential part of online marketing and for attracting new business. Press releases and article marketing are minor parts in a much larger long term strategy that you can use to increase your professional success. Not only do they give a back link to your web site, but bring buyers through the information you are providing.

These are only a number of the vital market strategies that will figure into your ability to develop your business up enough to pull in high levels of traffic and to make high levels of sales. You’ll want to properly target your market to ensure that you’ll create better marketing plans and become the success you’ve dreamed of becoming.

Le siège de Pinterest est situé dans le quartier de Soma de San Francisco, et ce lieu permet d’accueillir jusqu’à 300 employés. Un entrepôt en briques qui propose de grands espaces et a été imaginé par Janette Kim, Anna Neimark et Andrew Atwood de First Office, sous la direction de l’architecte Neal Schwartz.