Hasta La Creative!

Check out the microsite: http://www.freedentwhite.com/

At last you can get to know better the Wofty and even adopt it via a completely new website. With 4 funny original steps, the “white experience” of Freedent gives the opportunity to those who have already fallen under the Wofty’s spell to adopt it, to tame it, to raise it…Anyway to live a unique experience with this little white ball of fluff. Furthermore, the relation built with the Wofty will continue thanks to numerous goodies offered on the website, like this widget you can embed on your blog:

Advertising Agency: CLM BBDO, Paris, France
Creative Director: Clermonte Loick
Published: May 2008

Advertising Agency: McCann Erickson Madrid, Spain
Creative Director: Hugo Olivera
Art Directors: Fran Pérez, Miguel Ángel Salcedo, Teresa Martinez
Copywriter: Manasés Perales
Additional Credits: Diego García Mayoral, Front-end Developer

Advertising Agency: McCann Erickson Madrid, Spain
Creative Director: Hugo Olivera
Art Directors: Fran Pérez, Miguel Ángel Salcedo, Teresa Martinez
Copywriter: Manasés Perales
Additional Credits: Diego García Mayoral, Front-end Developer

Check out the microsite: http://www.literaturdoener.de/en/

The German Reclam publishing company sells mainly classics of literature. To get schoolchildren and students’ enthusiastic about Reclam titles, The Literature Doner Kebab presents literary works in an easily digestible form. Instead of the familiar meat skewer, visitors find on the microsite a doner kebab, formed of selected quotes.

The literature doner is created and solely works with processing. Users can use a range of functions to get closer to the literary elements of the doner: excerpts can be extracted, subject fields can be searched, authors found, selected sections printed out or sent etc. Not to forget: users can acquire books selected via reclam.de, the publishing company’s website.

Please note that the website is in German only and is only partially translated. Literary quotes and additional information about author and work are solely available in German.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Matthias Kubitz, Michael Zölch, Holger Oehrlich
Art Director: Kai Heuser, Patrick Schwab
Copywriter: Daniel Schweigmann
Coding: Patrick Schwab, Jörg Di Terlizzi

Last week, writer Stephen Baker of BusinessWeek wrote a collaborative article with Twitter users. The compilation took several days and generated more than 250 contributions, including quotes and citizen reporting.

Having generated reluctant admirers with its “Ugly can be beautiful” campaign in 2005, Crocs now gives us “What a Croc!” — which has guts in spades, and occasional moments of flair, but is otherwise far less coherent.

To prove to “wired” customers that it’s not the home security system of the past, CMO Fred Siegel of InGrid partnered with video site National Banana, whose online video offerings include stuff like “Gay 4 Obama” and “Spitzer Call Girl Resigns.”

Remember that old thick yellow book you have beside your telephone? Well thanks to technology, a new way of trying to serve the public and not lost the growing list of companies who need information and advertising as well has been announced.

Apparently, the online market is growing and this is a clear sign that providing service in the form of advertising across print, online and mobile platforms. With the apparent growth of the market, the Yellow pages sees this as an opportunity to expand its market by penetrating the advertising needs of the online communities today.

Yellow Pages chief executive Dudley Enoka said his company was in talks with several other online players regarding partnerships, and he expected announcements would be made shortly.

He said customers were increasingly looking to diversify their advertising across print, online, voice and shortly, mobile platforms.

“We’re immensely proud of our heritage as a business based in print and we are still seeing excellent growth there.

(Source) Stuff.co.nz

Technorati Tags: yellow pages, online, market, advertising, technology, information

Check out the microsite: http://offsettheevil.com/

Advertising Agency: Clemenger BBDO/Clemenger Proximity Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
Digital Art Directors: Brett Bimson, Kevin Phillips
Digital Creative Coordinator: Harley Tesoriero

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Alexandre Veret
Copywriter: Frederic Sounillac
Programmer: Priska
Art Buyer: Vanessa Barbel
Production Company: Creative Syndicate
Released: January 2008